The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

The 3 Financial Goals Every Studio Owner Needs to Set in 2026

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining. Key Takeaways ✔ Profit creates sustainability  ✔ Salary is non-negotiable  ✔ Revenue funds growth  ✔ Monthly tracking matters  ✔ Goals should stretch your identity FAQs What financial goals should a studio owner set? Profit, salary, and revenue — in that order. How much profit should a yoga or Pilates studio make? 10–30% depending on the stage of business. Should studio owners pay themselves a salary? Yes. Consistently and intentionally. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

How to Use AI in Your Yoga or Pilates Studio (Without Losing Your Brand or Your Revenue)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business. In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how to use AI in your yoga or Pilates studio the right way — and where automation can quietly cost you revenue, retention, and trust. Jackie explains why AI should be treated like a team member with a specific role, not a replacement for leadership, coaching, or human connection. You’ll learn where AI saves time, where it becomes risky, and why misusing AI in cancellations, sales conversations, and brand voice can damage long-term growth. This episode also covers how AI fits into studio software, marketing, admin systems, and AEO (Answer Engine Optimization) — and why human judgment still matters more than ever. If you’re a studio owner wondering how to stay relevant, profitable, and human in 2026 and beyond, this episode will give you clarity and confidence. Timestamped Outline * [00:00] Why this episode exists + industry fear around AI * [03:00] Will AI replace coaches and studio owners? * [06:00] Thinking about AI as a team member * [08:00] Where AI goes wrong in marketing and brand voice * [11:30] Why AI should edit, not write your content * [15:30] Speed-to-lead and automated responses (done right) * [18:30] Why AI should NOT handle cancellations or refunds * [21:30] Objections, retention, and human conversations * [24:00] Using AI for SOPs, systems, and organization * [27:30] The rule studio owners must remember about AI * [28:45] Final thoughts on humanity, leadership, and growth Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

You Can't Scale Past Your Own Thinking—Here's How Coaching Fixes That (with Katie Pulsifer)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore why mindset is the real ceiling on business growth. If you’ve ever felt like you’re doing everything “right” but still can’t scale without stress, this conversation will show you why coaching is the missing skill. You’ll learn how coaching improves leadership, decision-making, nervous system regulation, and team management — and why you can’t outwork beliefs that quietly work against you. This episode is essential listening for yoga and Pilates studio owners who want sustainable success without burnout. Key Takeaways ✔ You can’t scale past your own thinking  ✔ Coaching expands what you can see and choose  ✔ Leadership improves when curiosity replaces control  ✔ Belief follows action, not the other way around  ✔ Sustainable growth starts internally FAQs  Why is coaching important for business owners?  Because it improves decision-making, leadership, and sustainability by addressing mindset. How does coaching help with burnout?  By regulating the nervous system and reducing urgency-based decisions. Is coaching useful for studio owners?  Yes — especially for team leadership, clarity, and growth. Connect with Katie: https://www.katiepulsifercoaching.com/ [https://www.katiepulsifercoaching.com/] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

Why Most Yoga Studios Stay Stuck at 1–9% Profit (And What the Data Says to Do Instead) with Julian Barnes

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data on studio profitability. Drawing from the most comprehensive State of the Industry report to date, this conversation reveals why most yoga studios remain stuck at 1–9% profit — while Pilates studios are far more likely to exceed 20%. You’ll learn the structural differences that drive profitability, why pricing isn’t the real issue, how two new members per month can dramatically increase profit, and what systems actually matter for sustainable growth. This episode is essential listening for yoga and Pilates studio owners who want clarity, benchmarks, and a realistic path forward without burnout. Timestamps * [00:00] Welcome + guest introduction * [07:00] Industry data overview * [13:00] Profitability benchmarks explained * [18:30] Yoga vs Pilates profitability * [24:00] Pricing myths * [30:50] Two-member profit math * [38:00] Business model differences * [47:00] Intro offers + FER framework * [55:00] How to assess your studio Key Takeaways ✔ Most studios aren’t profitable — and that’s not personal  ✔ Pilates studios benefit from built-in scarcity  ✔ Profit comes from systems, not hustle  ✔ Pricing reflects positioning  ✔ Two new members per month can change everything Quotes * “This isn’t a hobby. It’s a business.” * “Your town isn’t the problem.” * “The offer isn’t broken — the process is.” Resources Mentioned * BFS Assessment [https://main.bfsnetwork.com/business-assessment-jm?soti__referred_by=jackiemurphy] * BFS Pilates Report [https://report.bfsnetwork.com/2024-pilates-report] * Studio CEO Program [https://www.jackiegmurphy.com/workwithme] * Grow Mastermind [https://www.jackiegmurphy.com/workwithme] FAQ  Why are Pilates studios more profitable than yoga studios?  Because of lower rent, smaller teams, and built-in scarcity. What is a healthy profit margin for a studio?  10–20% after paying the owner is considered strong. Do intro offers matter?  The process behind them matters more than the offer itself. yoga business, Pilates studio, studio profitability, boutique fitness, studio CEO, pricing strategy, fitness business data Links: BFS Pilates Report: https://report.bfsnetwork.com/2024-pilates-report [https://report.bfsnetwork.com/2024-pilates-report] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

How to Stop Being Your Team's Problem Solver (And Start Building Leaders)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?" multiple times a day? If so, you've accidentally trained your team to stay dependent on you—and now you're the bottleneck to your own growth. In this episode, we'll break down the "Incomplete Tasks / Bring-Me-Problems" employee pattern and show you exactly how to fix it through better leadership, not harder work. You'll learn: * The 3 studio-specific examples that show you have this problem (unfilled sub requests, upset members, incomplete strategies) * Why your team doesn't even know they're doing this (and how to illuminate the pattern without shame) * The exact script to re-establish expectations around 100% ownership vs. 60% completion * The 3-part ownership framework to teach your team how to own tasks from start to finish * How to coach instead of correct (and why solving problems for your team keeps them dependent) * The difference between assignment mode and ownership mode—and how to help your team make the shift * When and how to close the loop with accountability (without micromanaging) This episode is for yoga and Pilates studio owners, boutique fitness business owners, and any entrepreneur managing a team who wants to scale without being the constant problem solver. Listen now to learn how to build a team of leaders who bring you outcomes, not problems. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]