The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

How One Pilates Studio Made $81,605 on Black Friday (Without Burning Out Their Team)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio? In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend. Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She also explains why Black Friday success starts months earlier, how nurturing your community impacts high-ticket purchases like annual memberships, and what data-driven decision making looks like in real life. If you’ve ever wondered whether big sales weekends are possible for boutique studios — or how to run them sustainably — this episode gives you a clear, grounded roadmap. Timestamped Outline * [00:00] Welcome + episode context * [02:30] The $81,605 Black Friday overview * [05:30] Why repeating campaigns beats changing everything * [08:00] Omnichannel marketing: being “everywhere” * [11:30] Building a waitlist before Black Friday * [15:00] Email + SMS strategy during Black Friday * [18:30] Using ads to support organic marketing * [21:00] The $226 ad spend breakdown + ROAS * [25:00] Top/middle/bottom funnel ads explained * [28:30] Why consistency with ads matters * [31:00] Longer buyer journeys + community nurturing * [34:00] Setting big goals without attachment * [37:00] Why this was sustainable (even with a newborn) * [40:00] CTA: Studio CEO Program Key Takeaways ✅ ✔ Sustainable profit comes from repeating what works  ✔ Black Friday success starts weeks (and months) earlier  ✔ Omnichannel marketing increases conversion  ✔ Ads should support — not replace — organic marketing  ✔ You don’t need massive ad spend for strong results  ✔ Longer buyer journeys require ongoing nurturing  ✔ Big goals work when you detach emotion from outcomes Pull Quotes “Change less. Evaluate more. Repeat.” “Black Friday doesn’t start on Black Friday.” “Omnichannel marketing makes it easier for people to buy.” “You don’t need a massive ad spend — you need alignment.” “Sustainable profit is built year over year.” FAQ  How can a yoga or Pilates studio have a successful Black Friday sale? By planning early, repeating proven campaigns, building a waitlist, and using omnichannel marketing with strategic ads. Do studios need to spend a lot on ads for Black Friday? No. Ads work best when they support strong organic marketing and community nurturing. What types of offers work best on Black Friday? Warm-audience offers like annual memberships, class packs, and loyalty-based promotions. Why is consistency important for paid ads? Consistent ads help platforms gather data, improve targeting, and increase results over time. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

My 2026 Predictions for the Yoga & Pilates Industry (And What Studio Owners Need to Do Now)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] What’s actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out? In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry through the lens of data, consumer behavior, marketing trends, and business sustainability. You’ll learn why industry growth means more competition (and why that’s not a bad thing), how consumers are becoming smarter and more values-driven, and why generic marketing is officially dead. Jackie also explains why organic marketing alone won’t be enough in 2026, how AEO (Answer Engine Optimization) is changing visibility on Google and AI tools, and why coaching and business education are becoming non-negotiable for studio owners who want predictable cash flow and long-term sustainability. If you want to scale your studio with clarity, stronger messaging, better marketing, and a business model that lasts, this episode will give you a roadmap. Timestamped Outline * [00:00] Welcome + why this episode matters * [02:30] Industry growth data + what it means * [05:00] More competition = need clearer messaging * [07:00] Smarter, more values-driven consumers * [09:00] People scrolling less + why content must improve * [11:00] Why organic alone won’t cut it (paid ads + amplification) * [13:00] AEO / Answer Engine Optimization + visibility shifts * [15:00] Coaching becomes non-negotiable in the industry * [20:00] Sustainability + predictable cash flow becomes the priority * [22:30] Using data deeper: longer nurture journeys + conversion * [26:00] Team structure evolves: specialized roles, not “one studio manager” * [30:00] Teacher pipeline + onboarding systems / trainings * [32:00] CTA: Studio CEO Program + what’s included Key Takeaways  * ✅ The industry is growing fast — which means more options for consumers * ✅ Generic “yoga has benefits” marketing won’t stand out anymore * ✅ Consumers are smarter and more values-driven * ✅ People are scrolling less → your content must earn attention fast * ✅ Organic marketing alone won’t be enough; amplify what works with paid ads * ✅ AEO matters as AI answers replace traditional searches * ✅ Coaching/business education is becoming a baseline requirement * ✅ Sustainability and predictable cash flow beat “big jumps” in 2026 * ✅ Team roles will specialize (marketing, teacher development, ops) * ✅ Studios must strengthen teacher pipelines and onboarding systems Pull Quotes * “You are so far past generic marketing.” * “Your consumer is smarter.” * “Coaching is going to become non-negotiable.” * “If you want to be part of the growth… you have to be around in 2035.” * “Get off the roller coaster.” Resources Mentioned * Studio CEO Program (12 months) * Weekly coaching calls + written coaching * Weekly trending reels (hook + caption + training) * Bonus workshops (including AEO/AIO workshop) Related Episodes * Episode on AI + studios * Episode on coaching Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

The 3 Financial Goals Every Studio Owner Needs to Set in 2026

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your numbers monthly, and build a studio business that is profitable, sustainable, and supportive — not draining. Key Takeaways ✔ Profit creates sustainability  ✔ Salary is non-negotiable  ✔ Revenue funds growth  ✔ Monthly tracking matters  ✔ Goals should stretch your identity FAQs What financial goals should a studio owner set? Profit, salary, and revenue — in that order. How much profit should a yoga or Pilates studio make? 10–30% depending on the stage of business. Should studio owners pay themselves a salary? Yes. Consistently and intentionally. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

How to Use AI in Your Yoga or Pilates Studio (Without Losing Your Brand or Your Revenue)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business. In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how to use AI in your yoga or Pilates studio the right way — and where automation can quietly cost you revenue, retention, and trust. Jackie explains why AI should be treated like a team member with a specific role, not a replacement for leadership, coaching, or human connection. You’ll learn where AI saves time, where it becomes risky, and why misusing AI in cancellations, sales conversations, and brand voice can damage long-term growth. This episode also covers how AI fits into studio software, marketing, admin systems, and AEO (Answer Engine Optimization) — and why human judgment still matters more than ever. If you’re a studio owner wondering how to stay relevant, profitable, and human in 2026 and beyond, this episode will give you clarity and confidence. Timestamped Outline * [00:00] Why this episode exists + industry fear around AI * [03:00] Will AI replace coaches and studio owners? * [06:00] Thinking about AI as a team member * [08:00] Where AI goes wrong in marketing and brand voice * [11:30] Why AI should edit, not write your content * [15:30] Speed-to-lead and automated responses (done right) * [18:30] Why AI should NOT handle cancellations or refunds * [21:30] Objections, retention, and human conversations * [24:00] Using AI for SOPs, systems, and organization * [27:30] The rule studio owners must remember about AI * [28:45] Final thoughts on humanity, leadership, and growth Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

You Can't Scale Past Your Own Thinking—Here's How Coaching Fixes That (with Katie Pulsifer)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore why mindset is the real ceiling on business growth. If you’ve ever felt like you’re doing everything “right” but still can’t scale without stress, this conversation will show you why coaching is the missing skill. You’ll learn how coaching improves leadership, decision-making, nervous system regulation, and team management — and why you can’t outwork beliefs that quietly work against you. This episode is essential listening for yoga and Pilates studio owners who want sustainable success without burnout. Key Takeaways ✔ You can’t scale past your own thinking  ✔ Coaching expands what you can see and choose  ✔ Leadership improves when curiosity replaces control  ✔ Belief follows action, not the other way around  ✔ Sustainable growth starts internally FAQs  Why is coaching important for business owners?  Because it improves decision-making, leadership, and sustainability by addressing mindset. How does coaching help with burnout?  By regulating the nervous system and reducing urgency-based decisions. Is coaching useful for studio owners?  Yes — especially for team leadership, clarity, and growth. Connect with Katie: https://www.katiepulsifercoaching.com/ [https://www.katiepulsifercoaching.com/] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]