The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms]  In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio. So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion. Jackie breaks down: * Why Stories are your warmest, most trust-filled audience * The biggest mistakes studio owners make when using Stories * The mindset shifts you need to sell confidently * A repeatable framework — Hook, Educate, CTA — you can apply today * Real client stories showing how intentional Stories actually boosted sign-ups If you’ve ever felt awkward selling on Stories, or worried about being “too sales-y,” this episode will show you how to sell with clarity, confidence, and authenticity — without feeling pushy. Tune in now to learn how to make Instagram Stories one of the most valuable selling tools in your studio marketing strategy. Plus, hear Jackie’s best consistency tips to keep Stories working for you all year long. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Learn about The Studio CEO Program [https://www.jackiegmurphy.com/studioceo] * Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic [https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery. If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into: * Why most marketing isn’t working (and how you’ve been taught to think about it wrong) * The problem with treating marketing like a checklist item or guessing game * How skilled marketers think differently—and get better results with less stress * A behind-the-scenes look at real marketing tweaks that increased sign-ups and conversions * The three essential questions every piece of marketing must answer * Why clarity, not volume, is the key to attracting new students Whether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy. 🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Learn about The Studio CEO Program [https://www.jackiegmurphy.com/studioceo] * Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic [https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach.  Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances. In this episode, you'll learn: * Why personal finance habits (like “only spend what you have”) don’t work in a scalable business * How to shift from cost-based decision-making to ROI-based leadership * The hidden cost of debt shame—and how it impacts your growth * Why “doing it alone” is slowing you down (even if you’re good at it) * The real difference between help and support—and why you need both * How my own landing page flop turned into a team-powered breakthrough If you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter. Listen now and learn how to lead with strategy, not fear. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Learn about The Studio CEO Program [https://www.jackiegmurphy.com/studioceo] * Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic [https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why. Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck. In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on instead if you want a business that’s consistent, scalable, and actually supports your life. We’ll talk about: The “teacher trap” that keeps you busy but broke Why chasing short-term cash blocks long-term growth The pricing belief that’s capping your income How to shift from “just trying to fill classes” to building real revenue What your business actually needs to hit $10k+ months sustainably This isn’t just about more money—it’s about more freedom, more clarity, and more peace knowing your studio can support you month after month. 🎟️ Want to go deeper? Join me for a FREE workshop: Profitable Studio. Thriving CEO. I’ll teach you the 5 strategic shifts that help you move from scattered teacher to confident CEO. → Save your seat here: Profitable Studio. Thriving CEO. [https://www.jackiegmurphy.com/profitable-studio-thriving-ceo] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Learn about The Studio CEO Program [https://www.jackiegmurphy.com/studioceo] * Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic [https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners. In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career. We talk about: * How Angelica used sales skills and strategic marketing to grow her business * The power of building a strong, consistent personal brand (including the story behind her signature glasses) * Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distraction * The importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skills * Why investing in quality education and community creates lasting confidence and success in teaching yoga * How to shift your mindset around sales and marketing to build a thriving yoga business with integrity * The realities of building an online yoga business—hard work, patience, and dedication required for real results * Practical advice for yoga teachers and studio owners looking to diversify income and create sustainable growth Angelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means. If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master. Connect with Angelica: Check out her podcast: Yogalebrity [https://podcasts.apple.com/us/podcast/yogalebrity/id1542876044] Follow her on Instagram: @yogalebrity [https://www.instagram.com/yogalebrity?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] Learn more about her YTT: Angelicagovaert.com [https://www.angelicagovaert.com/] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Learn about The Studio CEO Program [https://www.jackiegmurphy.com/studioceo] * Click here to learn more about our Free Marketing Webinar 👉 https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic [https://www.jackiegmurphy.com/3-marketing-mistakes-yoga-pilates-studio-owners-make-organic]