The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Why Most Yoga Studios Stay Stuck at 1–9% Profit (And What the Data Says to Do Instead) with Julian Barnes

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data on studio profitability. Drawing from the most comprehensive State of the Industry report to date, this conversation reveals why most yoga studios remain stuck at 1–9% profit — while Pilates studios are far more likely to exceed 20%. You’ll learn the structural differences that drive profitability, why pricing isn’t the real issue, how two new members per month can dramatically increase profit, and what systems actually matter for sustainable growth. This episode is essential listening for yoga and Pilates studio owners who want clarity, benchmarks, and a realistic path forward without burnout. Timestamps * [00:00] Welcome + guest introduction * [07:00] Industry data overview * [13:00] Profitability benchmarks explained * [18:30] Yoga vs Pilates profitability * [24:00] Pricing myths * [30:50] Two-member profit math * [38:00] Business model differences * [47:00] Intro offers + FER framework * [55:00] How to assess your studio Key Takeaways ✔ Most studios aren’t profitable — and that’s not personal  ✔ Pilates studios benefit from built-in scarcity  ✔ Profit comes from systems, not hustle  ✔ Pricing reflects positioning  ✔ Two new members per month can change everything Quotes * “This isn’t a hobby. It’s a business.” * “Your town isn’t the problem.” * “The offer isn’t broken — the process is.” Resources Mentioned * BFS Assessment [https://main.bfsnetwork.com/business-assessment-jm?soti__referred_by=jackiemurphy] * BFS Pilates Report [https://report.bfsnetwork.com/2024-pilates-report] * Studio CEO Program [https://www.jackiegmurphy.com/workwithme] * Grow Mastermind [https://www.jackiegmurphy.com/workwithme] FAQ  Why are Pilates studios more profitable than yoga studios?  Because of lower rent, smaller teams, and built-in scarcity. What is a healthy profit margin for a studio?  10–20% after paying the owner is considered strong. Do intro offers matter?  The process behind them matters more than the offer itself. yoga business, Pilates studio, studio profitability, boutique fitness, studio CEO, pricing strategy, fitness business data Links: BFS Pilates Report: https://report.bfsnetwork.com/2024-pilates-report [https://report.bfsnetwork.com/2024-pilates-report] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

How to Stop Being Your Team's Problem Solver (And Start Building Leaders)

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?" multiple times a day? If so, you've accidentally trained your team to stay dependent on you—and now you're the bottleneck to your own growth. In this episode, we'll break down the "Incomplete Tasks / Bring-Me-Problems" employee pattern and show you exactly how to fix it through better leadership, not harder work. You'll learn: * The 3 studio-specific examples that show you have this problem (unfilled sub requests, upset members, incomplete strategies) * Why your team doesn't even know they're doing this (and how to illuminate the pattern without shame) * The exact script to re-establish expectations around 100% ownership vs. 60% completion * The 3-part ownership framework to teach your team how to own tasks from start to finish * How to coach instead of correct (and why solving problems for your team keeps them dependent) * The difference between assignment mode and ownership mode—and how to help your team make the shift * When and how to close the loop with accountability (without micromanaging) This episode is for yoga and Pilates studio owners, boutique fitness business owners, and any entrepreneur managing a team who wants to scale without being the constant problem solver. Listen now to learn how to build a team of leaders who bring you outcomes, not problems. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

From The Yoga Boss Vault: Notice Discomfort, Act Anyway

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] You have the desire to build a yoga business, but desire isn't enough—you have to take action. And that's where most yoga teachers get stuck. When discomfort, fear, doubt, or overwhelm shows up, they stop. In this episode, Jackie Murphy teaches you how to notice that discomfort and act anyway—the single most important skill for building your business. You'll learn: * Why your primitive brain is keeping you stuck (and how to override it) * The 3 ways most people handle discomfort (resist, react, avoid) and why none of them build a business * How to process uncomfortable emotions the same way you process Chair Pose * The difference between massive action (that grows your business) and passive action (that feels productive but doesn't) * The one question to ask yourself every day to move the needle forward * Why yoga teachers already have the skill they need—they just have to apply it to business This episode is for yoga teachers, Pilates instructors, and wellness entrepreneurs who want to build a business but find themselves avoiding action when fear shows up. Listen now to learn how to notice discomfort and act anyway. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

From The Yoga Boss Vault: Evaluate, Breathe, Keep Going

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or they try something once, it doesn't work, and they quit. In this episode, we walk through the exact process I teach my clients for turning their idea of a beautiful, successful yoga or Pilates business into reality. You'll learn: * How to get clear on what kind of yoga or Pilates business you want to build * Why the "how" doesn't matter before you start (and what to focus on instead) * The 3 evaluation questions to ask after every action you take * How to evaluate your results objectively without making them mean anything about you * Why building a business is the same practice as getting into a challenging yoga pose This episode is for yoga teachers, Pilates instructors, and studio owners who are ready to stop waiting until they're "ready" and start building the business they've been dreaming about. Listen now to learn how to practice building your business the same way you practice on your mat. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

10 Business Philosophies That Built a $1.5M Coaching Business

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out. This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you build, how you scale, and how you create a business that serves your life instead of consuming it. You'll learn: * Why returning to foundations (like going back to the ballet barre) is what you do when you're stuck * How marketing became the #1 skill that unlocked everything * Why sales is service—and the client conversation that changed everything * How to make decisions using both data and intuition * Why boring, predictable businesses make more money than chaotic ones * The year Jackie focused on ONE thing and doubled her revenue * The baseboard story that teaches the power of tiny tweaks * How building with intention from day one creates long-term sustainability * Why problems scale but strategies scale too—and what that means for your business Listen now if you're ready to build a business that's profitable AND sustainable Key Takeaways ✅ Foundations aren't a one-time thing—return to them when you're stuck. Check your messaging, offer, and framework before creating something new. ✅ Marketing is the #1 skill that unlocks everything else. If people don't know you exist, your expertise doesn't matter. ✅ Sales is service when you believe in your work. Helping someone say yes to transformation is your responsibility, not manipulation. ✅ Use data AND intuition—data tells you what happened, intuition guides what to do next. ✅ Boring businesses make money—predictable, repeatable systems create freedom and profitability. ✅ Stop outsourcing your confidence—you already know more than you think. Trust your expertise. ✅ Momentum comes from focus—pick ONE priority and go all in. That's how revenue doubles. ✅ Tiny tweaks create massive results—like cleaning baseboards, find the small thing holding everything back. ✅ How you build now is how you'll experience it later—build with intention and sustainability from day one. ✅ Problems scale, strategies scale—fix root problems deeply instead of trying to outrun them with more effort. About Jackie Murphy Jackie Murphy is a business coach specializing in helping yoga, Pilates, barre, and boutique fitness studio owners transition from teacher mindset to CEO leadership. She runs the Studio CEO Program and Grow Mastermind, hosts the Studio CEO podcast, and operates Run Like Clockwork as an Asana/ClickUp expert and project management consultant. Jackie has built her coaching business to $1.5 million in revenue by focusing on sustainable growth, systems, and strategic marketing. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]