The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

The Fear That It Will All Run Out

Send Jackie A Message! [https://www.buzzsprout.com/867922/fan_mail/new] She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue... That's where this episode starts — with a real conversation I had this week with a studio owner who is winning by every number you could name, and is still quietly afraid it's all about to run out. If you've ever talked yourself out of a sale, a price increase, or hiring the help you need because some part of you whispered "what if it dries up" — this one is for you. We get into where that fear really comes from, why hitting a bigger number never makes it go away, and the loop it traps you in: the fear makes you play it safe, playing it safe keeps your studio small, and then you read your small numbers as proof the fear was right. I'll show you how to break that loop — not with a pep talk, but by becoming an evidence collector for a new belief. Plus the one simple practice you can start today that tells you whether it's safe to grow. In this episode: * Why the fear that it will "run out" lives in almost every studio owner — and why it's not a flaw * The reason your best year doesn't quiet the fear (and can make it louder) * The hidden loop where scarcity thinking quietly creates the exact result you're afraid of * How a belief really changes — and why willpower and affirmations don't do it * The evidence practice that retrains the belief at the root * The one number that tells you you're cleared to make your next bold move The one thing to do this week: Start an evidence file. Write down how many brand-new people started a membership or intro offer in the last 30 days, plus three proofs that you can keep building. Read it every time the fear shows up. A few lines worth replaying: * "It's going to run out is a thought, not a fact." * "Your brain wrote down every fear and never once wrote down the survival." * "You survived the exact thing you're terrified of, and you're still standing." * "A belief is just a thought you've practiced so many times it feels true." Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic [https://www.jackiegmurphy.com/evergreen-3mm-organic] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

Are you overpaying or mispaying?

Send Jackie A Message! [https://www.buzzsprout.com/867922/fan_mail/new] Most studio owners think overpaying is a money problem. It isn't. This week I had the same conversation with four different studio owners. Different people, different numbers, but the same thing underneath every time. And not one of them was actually dealing with a pricing issue. They were mispaying, paying for a title when they were getting a task, paying for a role they weren't using yet, paying for a feeling instead of a result. In this episode, I walk you through it the way I would on a coaching call. We start with the circumstance, get honest about the thought creating it, and look at what it's actually costing you to keep operating that way. In this episode: Why the dollar amount can never tell you if you're overpaying, and what actually does. The five feelings that quietly drive every overpaying decision, and how to spot which one is running the show for you. Why hiring a "savior" sets you and your new team member up to fail. How you can end up overpaying and under-delegating at the same time. The difference between full-time and committed, and why buying one to feel the other keeps you stuck. The one question to ask yourself the next time you reach for your wallet that gets your money back on the spot. Here's the truth underneath all of it: overpaying was never a money problem. It's a leadership-avoidance problem wearing a really kind face. And the fix isn't to go be stingy. It's to stop using money to buy your way out of leading. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic [https://www.jackiegmurphy.com/evergreen-3mm-organic] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

My Client Made More Money Last July Than in January. Here's How.

Send Jackie A Message! [https://www.buzzsprout.com/867922/fan_mail/new] Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September. Here's the problem—summer isn't your slow season. It's your setup quarter. What you do in your yoga or Pilates studio in June determines whether your fall is full of momentum or a slow climb back from a standstill. In this solo episode, Jackie Murphy breaks down the misconception costing studio owners money: that when attendance drops, revenue has to drop too. It doesn't. She explains how a premium value offer can make summer one of your highest-revenue months, the schedule analysis every owner should run before the season, and the pause policy that keeps members coming back. If you've been treating summer as something to survive, this will change how you run your studio this quarter—and set up your strongest January yet. TIMESTAMPED OUTLINE * [00:00] Why we're talking about summer now * [03:00] Summer is your setup quarter: June 2026 decides January 2027 * [05:00] The misconception: attendance drops, so revenue must too * [07:00] The Premium Value Offer (PVO) and why summer is the time to sell it * [09:30] Divorcing attendance from revenue in your head * [11:00] Move #1: Run a schedule analysis on your real data * [13:30] Knowing your break-even number for every class * [16:00] Move #2: Tighten your pause policy * [17:30] Pick one move and actually implement it KEY TAKEAWAYS ✓ Summer is your setup quarter—June 2026 determines January 2027. ✓ Attendance and revenue are not the same thing. Attendance can drop while revenue grows. ✓ A premium value offer (four figures+) grows summer revenue even when class numbers dip. ✓ Don't wait for attendance to drop and react—run a schedule analysis on your own data now. ✓ Booking software isn't always accurate. You usually have to collect the data yourself. ✓ A leaner, fuller schedule beats a robust, half-empty one—for your bottom line and your students. ✓ Lock in every pause with a start, end, and restart date from day one so members come right back. ✓ Pick one move and implement it. If you listen and don't take action, what's the point? QUOTES "Summer is actually your setup quarter."  "What you're doing in June of 2026 determines what your January of 2027 looks like."  "Attendance and revenue are not the same thing. Summer is when that distinction matters most."  "Just because attendance drops doesn't mean your revenue has to."  "It can be your highest month of the whole year, and attendance could be the lowest."  "If you just listen to this and don't take action, what's the point, my friend?" FAQ Can my studio revenue grow even if summer attendance drops? Yes. Attendance and revenue are two different numbers. With the right offer in place, summer can be one of your highest-revenue months even while attendance is at its lowest. What is a premium value offer for a yoga or Pilates studio? A PVO is something outside your normal membership, typically four figures or higher, designed to help members reach a new result—often a teacher training, but not always. Why is summer a good time to sell a high-ticket offer? Members often have more time and headspace in summer. If they're sticking with you through the season, that's when you have the capacity to extend a bigger offer. Should I change my class schedule for the summer? Be proactive, not reactive. Review your schedule at the start of summer using the last six months of data, then make strategic adjustments instead of scrambling later. How should a studio handle membership pauses over summer? Set a clear start, end, and restart date the moment a member requests a pause. Booking the restart from day one removes the "should I come back?" decision. When should I start planning my summer strategy? Now. Your schedule, offers, and pause policy heading into summer determine your fall momentum and your following January. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic [https://www.jackiegmurphy.com/evergreen-3mm-organic] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

The 3 Things Your Teachers Tell Me When You're Not in the Room

Send Jackie A Message! [https://www.buzzsprout.com/867922/fan_mail/new] Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're too close to it. And after running this survey at studio after studio, the same three things come up every single time. In this episode, I'm pulling back the curtain on exactly what your teachers say when no name is attached to their answer. Not to make you nervous, but to give you a head start, because there's a very good chance your teachers are feeling the same way right now. TIMESTAMPS [00:00] Welcome [02:15] What a VIP day is, and the anonymous upward feedback survey explained [04:30] Why this survey matters: leading a mostly part-time, passion-driven team [06:10] #1 Teachers want more feedback on their teaching [08:00] The 3-to-1 feedback ratio and the one-thing-only rule [10:15] #2 Teachers want more continuing education [12:30] How to build a CE budget and quarterly cadence without losing time or profit [14:20] #3 The one that surprises owners: teachers want more business communication [17:00] What teachers actually want to know about the numbers [18:30] The fear of transparency, and the question to sit with if it feels loud [20:40] The simplest move of all: just ask KEY TAKEAWAYS An upward feedback survey is the fastest way to read the real culture of your studio, because owners are usually too close to see it themselves. When you give a teacher feedback, name three specific things you loved for every one thing to work on. Give just one thing, then follow up in two weeks. Set a continuing education budget at the start of the year and aim for one event per quarter. Who shows up tells you who your all-in teachers are. You cannot over-communicate with your team, but you can communicate badly. Streamlined beats scattered group texts every time. Sharing your membership goal and progress rarely leads to raise requests. It usually makes teachers more bought in and more willing to help you grow. PULL QUOTES "Your teachers are hungry to grow. They are just waiting for someone to help them." "Give one clear thing to work on. If you overwhelm them with too much, nothing gets integrated." "I have never walked into a VIP day and heard that an owner over-communicates. Only the opposite." "If you want to know what your teachers want, ask them." FAQ Q: What is an upward feedback survey? A: An anonymous survey that lets your team give honest feedback to the person who leads them. It surfaces what it is really like to teach at your studio. Q: How often should I give teachers feedback on their classes? A: You do not need to be in every class every week. Aim for intentional, specific feedback with a two-week follow-up so teachers can actually improve. Q: Will sharing business numbers make my teachers ask for raises? A: Rarely. Teachers do not see your full P&L, so they lack the whole picture. You decide what to share. Most teachers just want to help you hit the goal. Q: How much continuing education should I offer? A: One event per quarter is plenty. Use the feedback patterns you notice across your team to choose what to teach. Have a topic you want covered on the podcast? DM Jackie on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] or email the support team. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic [https://www.jackiegmurphy.com/evergreen-3mm-organic] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

How Talia Increased Revenue By 108% in 6 Months

Send Jackie A Message! [https://www.buzzsprout.com/867922/fan_mail/new] You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound familiar? In this episode, Jackie sits down with Grow Mastermind client Talia Blackburn, owner of Refuge Healing Studio in Greensboro, NC, who doubled her monthly recurring revenue from $3,500 to $7,500 in six months — a 108% increase. She didn't add ten new offers. She got clear on the one thing she was selling, restructured her pricing, and started using email like a real CEO.  If you're a studio owner doing everything and still not seeing the numbers move, this one's for you. Timestamped Outline [00:00] Introduction [02:30] How Yoga with Adriene started everything [09:00] The music teacher backstory [15:30] The grandmother who pushed her to finally open [19:30] Funding Refuge without investors [26:30] Joining the Grow Mastermind & the first pricing changes [33:00] From monthly newsletter to strategic email [36:30] Tagging warm leads [39:00] The CEO mindset shift that ended panic-marketing Key Takeaways ✓ Doubling MRR doesn't require ten new offers. One clear offer sold the right way does. ✓ A $20 drop-in isn't a deal. It's an invitation to never become a member. ✓ Pricing based on the studio across town isn't strategy. You don't have their P&L. ✓ Cold, warm, and hot leads need three different email conversations. ✓ The CEO mindset is getting brutally clear on what matters most right now. ✓ Your team can only sell what they understand. Share the numbers and watch them step up. Quotes "I was throwing out offer after offer out of desperation, out of panic." — Talia "If this is between my fear and the work, I can deal with the fear." — Talia "You don't want them to afford a drop-in. You want membership to make sense." — Jackie "You don't know their P&L. You could be copying a business in the red every month." — Jackie "My churn — I haven't seen churn at all." — Talia FAQs Is $20 too low for a yoga drop-in? For most boutique studios in 2026, yes. A drop-in isn't supposed to be a deal — it's supposed to make membership the obvious move. Should I price based on competitor studios? No. You don't have their P&L. They could be operating in the red. Price based on your own expenses and revenue goals. How do I double my studio's monthly recurring revenue? Restructure your pricing so membership is the obvious choice, then nurture your existing leads through segmented email. New offers are rarely the answer. How often should I email my studio list? A monthly newsletter is not a strategy. Segment by lead temperature and email weekly at minimum. How do I stop members from canceling? Stay in consistent communication. Nurture members through email and create an experience worth staying for. Should I add multiple offers to my studio? Eventually, yes — but not all at once. Get one offer (usually membership) humming first, then layer. What's the biggest mindset shift for studio owners? Stopping the panic-marketing cycle. Focused execution beats scattered effort every single time. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/evergreen-3mm-organic [https://www.jackiegmurphy.com/evergreen-3mm-organic] * Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]