7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how consumers discover and purchase products online. Instead of scrolling through endless product pages or relying on keyword-based search, shoppers will describe exactly what they want in plain language, and AI will serve them curated product results directly within the ChatGPT interface. For Shopify merchants, this means a brand's visibility in the next era of e-commerce will depend heavily on the quality, structure, and depth of their product feed data. Greg walks through exactly what needs to change. Standard product titles and basic descriptions won’t cut it anymore. Brands must now craft detailed, benefit-driven product data that sounds natural and answers the types of real-world questions customers might ask an AI. From schema markup and high-quality imagery to robust customer reviews and comparison blog content, every detail matters. These assets not only improve how your brand shows up in ChatGPT but also reinforce its relevance in Google’s evolving AI search experience. But this isn’t about abandoning traditional marketing, it’s about rebalancing. As AI interfaces become a core part of the shopping journey, Greg urges brands to treat product feeds like prompt engineering and content like context training for large language models. The message is clear: brands that act now will have a first-mover advantage in a more conversational, curated, and intelligent commerce landscape. Those who wait may find themselves left behind, entirely excluded from a growing share of purchase-ready customer interactions. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ [https://www.linkedin.com/in/greg-shuey/] ChatGPT Product Feed Submission: https://openai.com/chatgpt/search-product-discovery/ [https://openai.com/chatgpt/search-product-discovery/] https://www.stryde.com/ai-shopping-shopify-product-feeds/ [https://www.stryde.com/ai-shopping-shopify-product-feeds/]

In this episode of 7 Figures and Beyond, Greg Shuey dives deep into the WARC x GWI 2025 Consumer Trends Report to spotlight the five most important shifts reshaping eCommerce and digital marketing. With data-backed insights and real-world implications, Greg explores how the widening wealth gap is fracturing consumer behavior—forcing brands to either lean into value-driven pricing or premium experiences with emotional resonance. He stresses that “the middle” is rapidly disappearing and urges marketers to choose their lane and build toward it with clarity. One of the most surprising trends? Consumers now trust creators more than brands. Greg unpacks how creator recommendations are directly driving purchase decisions—not because of reach, but because of perceived authenticity and alignment. He challenges marketers to rethink their approach to influencer marketing and tap into overlooked brand voices like employees and customers who carry built-in credibility. On top of that, AI assistants like ChatGPT and Perplexity are actively rewriting the purchase funnel, making decisions for users, and shifting the point of discovery away from traditional search engines. If brands aren’t showing up in AI-driven recommendations, they’re essentially invisible. Greg rounds out the conversation with a look at the rise of health-conscious shopping—where functional outcomes like gut health and immunity now drive buying decisions—and the explosion of community as a top-of-funnel growth engine. Whether it’s niche Slack groups, Reddit threads, or offline meetups, consumers are flocking to passion-based tribes for product discovery and peer validation. The brands that adapt quickly, invest in relevance, and build trust across platforms and communities will be the ones who not only win Q4—but set themselves up for long-term growth in 2026 and beyond. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ [https://www.linkedin.com/in/greg-shuey/] 2025 Consumer Trends Report Download: https://www.warc.com/content/paywall/article/WARC-Exclusive/2025_Consumer_Trends_Report/en-GB/161373? [https://www.warc.com/content/paywall/article/WARC-Exclusive/2025_Consumer_Trends_Report/en-GB/161373?] https://www.stryde.com/consumer-trends-shape-marketing-strategy-2025/ [https://www.stryde.com/consumer-trends-shape-marketing-strategy-2025/]

Organic search isn’t what it used to be, and most ecommerce brands are feeling it. In this episode, Greg Shuey explores why traditional SEO strategies that once fueled predictable growth are losing their effectiveness. With AI Overviews, ChatGPT, and platforms like Reddit and TikTok reshaping how consumers discover and evaluate products, simply ranking for keywords is no longer enough. Greg breaks down how visibility is shifting from search engines to a fragmented discovery ecosystem, and why brands must rethink where and how they show up. Listeners will learn how “relevance” has become the new driver of discoverability. Greg explains that true relevance means aligning content with user intent across every stage of the buyer journey, not just stuffing keywords on a page. He shares a detailed case study of a client who shifted from pure keyword optimization to a relevance-first content strategy, resulting in a 170% lift in AI overview visibility and significant increases in People Also Ask impressions and LLM mentions. From FAQs to competitor comparisons to forum participation, Greg outlines exactly how they made it happen. The episode wraps with a practical four-step roadmap that any brand can start using today: gather real customer questions, repurpose them into helpful content, link everything internally to build topical authority, and show up in third-party conversations with intent to educate, not sell. Whether you’re a one-person marketing team or leading a seven-figure D2C brand, this episode gives you the mindset and method to compete in a world where search is no longer the sole gateway to discovery. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ [https://www.linkedin.com/in/greg-shuey/] Ahrefs: https://ahrefs.com/ [https://ahrefs.com/] Sparktoro: https://sparktoro.com/ [https://sparktoro.com/] Alsoasked: https://alsoasked.com/ [https://alsoasked.com/] https://www.stryde.com/from-rankings-to-relevance-new-seo-framework/ [https://www.stryde.com/from-rankings-to-relevance-new-seo-framework/]

In this episode of the Seven Figures and Beyond podcast, Greg Shuey confronts the recurring claim that “SEO is dead,” a narrative fueled by social media hot takes and fear of evolving search technologies. He argues that this perspective is not only misleading but harmful, especially for early-career marketers and brand owners who might make impulsive decisions based on clickbait rather than data. Drawing from over two decades of SEO experience, Greg explains that search has always evolved, and what we’re experiencing now with LLMs like ChatGPT and Google’s AI Overviews is just another inflection point, not a death knell. Greg breaks down how search behavior is shifting, not disappearing. Consumers are increasingly using tools like ChatGPT for problem discovery and research, but still rely on Google to finalize decisions, particularly in the lower funnel, where product searches and purchases happen. He shares recent industry data showing that Google still handles over 16 billion searches daily, with only a minor dip in traditional search volume year over year. Meanwhile, AI-driven search is growing, but far from eclipsing Google. This coexistence of platforms demands a hybrid strategy: traditional SEO practices plus optimization for visibility within AI-generated content layers. To thrive in this new environment, Greg emphasizes the need for brands to prioritize structured, helpful, and semantically rich content across all parts of their website, not just blogs. This includes weaving FAQs into product and category pages, implementing schema markup, and monitoring visibility in both search engines and LLMs using tools like Peec.ai. He shares how his agency uses AI agents to automate FAQ research and content optimization, freeing up time for strategic thinking. His closing message is clear: brands that remain curious, data-driven, and proactive in adapting their SEO and content strategies will build a sustainable edge, even in a rapidly evolving digital landscape. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ [https://www.linkedin.com/in/greg-shuey/] Datos State of Search 2025: https://datos.live/report/state-of-search-q1-2025/ [https://datos.live/report/state-of-search-q1-2025/] Spark Toro - Google Receives 373x More Searches Than Chat GPT: https://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/ [https://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/]  https://www.stryde.com/seo-isnt-dead-just-smarter/ [https://www.stryde.com/seo-isnt-dead-just-smarter/]

In this episode of the Seven Figures and Beyond E-Commerce Marketing Podcast, Greg Shuey sits down with Izzy Rosenzweig, CEO of Portless, to explore how e-commerce brands can regain control of their cash flow and inventory in an increasingly volatile global market. Izzy shares his evolution from running a brand dependent on traditional supply chains to building Portless—a next-gen 3PL that enables brands to ship products directly from Asia to customers worldwide. This model removes the need for warehousing, accelerates delivery, and frees up capital that would otherwise be locked in inventory sitting on the ocean or in storage. Izzy dives deep into two powerful but underutilized strategies: tariff deferment and tariff engineering. He explains how deferring duties until items are sold allows brands to maintain liquidity and minimize financial strain. Additionally, by making small technical changes to products, such as material composition or packaging, brands can reclassify their products under less expensive tariff codes, significantly reducing costs. These techniques, while not commonly discussed in mainstream marketing circles, can be the difference between survival and collapse for seven- and eight-figure brands in today’s economic climate. The episode closes with a clear call to action: now is the time to get lean, agile, and global. Izzy encourages DTC founders to explore emerging international markets like the UK, Australia, and Canada where CPMs are lower, logistics are feasible, and consumer demand is strong. He also outlines the benefits of small-batch production, working with trade partners to unlock better payment terms, and offshoring non-essential roles to reduce OpEx. Ultimately, this episode is a must-listen for any brand feeling the financial pinch and looking for practical, high-leverage ways to adapt and thrive. Episode Links Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/ [https://www.linkedin.com/in/greg-shuey/] Izzy Rosenzweig LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/ [https://www.linkedin.com/in/izzy-rosenzweig-13653846/] Porless: https://www.portless.com/ [https://www.portless.com/] https://www.stryde.com/tariff-deferment-inventory-strategy-for-improved-cash-flow/ [https://www.stryde.com/tariff-deferment-inventory-strategy-for-improved-cash-flow/]