Business Growth Talks

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this episode of "Business Growth Talks," host Mark Hayward delves into the powerful concept of the 80/20 rule, also known as the Pareto Principle. This principle suggests that a small percentage of actions or inputs often lead to a majority of results or outcomes. Mark emphasizes how this rule can be applied to various areas of a business, from client management to marketing strategies, in order to enhance efficiency and accelerate growth. Mark explores the origins of the Pareto Principle and outlines its significant impact across different sectors and time periods. He encourages business leaders to identify the 20% of activities that drive 80% of their business results. By highlighting this critical fraction, Mark provides actionable insights on optimizing client relationships, streamlining marketing efforts, and prioritizing tasks to maximize time and energy. “Scaling a business is not about doing more,” Mark notes, “it's about doing less, but doing it much better.” Key Takeaways: * The 80/20 rule, or Pareto Principle, indicates that a minority of efforts often lead to the majority of results, applicable in various business scenarios. * Identify your top 20% of clients who generate the most revenue and nurturing them can significantly enhance business growth. * Streamline marketing efforts by focusing on the platforms and content that already drive the majority of leads and engagement. * Protect your time by focusing on high-value activities and delegating or automating low-value tasks for increased productivity. * Conduct an 80/20 audit to evaluate and sharpen business strategies, simplifying or scaling elements as necessary for growth. Resources: * Mark Hayward on LinkedIn * Mark’s website: podcastintroduction.com Encouraged by the enlightening themes of this episode, listeners are invited to delve deeper by tuning in Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this insightful episode of Business Growth Talks, host Mark Hayward delves into an engaging conversation with Deidre Tshien, the dynamic CEO of Capsho. As an expert in turning audio and video content into effective marketing assets, Deidre shares her journey from working in hospitality to successfully launching a tech startup. Throughout the episode, listeners gain valuable insights into her entrepreneurial mindset, resilience, and strategies for building successful businesses. Her candid reflections on navigating challenges and leveraging AI for content marketing make this episode a must-listen. This episode touches on Deidre's early career ambitions shaped by her upbringing in a culturally diverse setting in Australia. She discusses navigating her career path, starting multiple businesses, and ultimately finding her niche with Capsho by creatively using AI technology. Listeners will discover how Deidre honed her resilience and adaptability, key to her evolution as a servant leader in the tech world. With captivating anecdotes and lessons from her entrepreneurial experiences, including dealing with setbacks and financial challenges, Deidre provides both tactical and philosophical insights into driving business growth in a competitive landscape. Key Takeaways: * Resilience and Adaptability: Navigating entrepreneurship requires resilience, open-mindedness, and the ability to learn from mistakes. * Strategic Use of AI: Deidre leverages AI in Capsho to empower entrepreneurs by turning complex audio and video content into manageable marketing assets effectively. * Navigating Setbacks: Addressing entrepreneurial failures and learning from them can pave the way for future successes. * The Role of Partnerships: Effective business growth often involves strategic partnerships and leveraging complementary services. * Content as a Foundation: The significance of content in building visibility and achieving business growth cannot be overstated. Resources: * Capsho Website [https://www.capsho.com] * Social Media: Deidre Tshien on Facebook [https://www.facebook.com] and LinkedIn [https://www.linkedin.com] Explore the profound insights of this episode as Deidre Tshien opens up about her path from the corporate world to leading a tech company. Join us on Business Growth Talks for more inspiring conversations with entrepreneurs navigating the complexities of building impactful businesses in today's world. Don't miss out on future episodes of this engaging podcast! Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this captivating episode of Business Growth Talks, host Mark Hayward sits down with Cris Zimmerman, a distinguished entrepreneur and investor, to dissect the less visible aspects of entrepreneurship. Known for his adventurous mindset, Zimmerman has built a formidable business empire, ranging from real estate to healthcare, all while maintaining an unyielding focus on legacy and the broader impact of his ventures. As he shares his journey, listeners will gain insights into his fascinating transition from being a lawyer to a successful global entrepreneur driven by the challenge of building something enduring. Through engaging dialogue, the episode dives into the core ideas of adventure and mindset, two pivotal elements guiding Zimmerman's journey through founding 20 companies across the globe. As an ardent student of history, particularly intrigued by the Medici family, Zimmerman offers a unique perspective on power dynamics, legacy building, and long-term success. This rich narrative is interwoven with practical advice for modern entrepreneurs seeking significance beyond mere business success. Zimmerman's profound reflections and Hayward's insightful probing bring forward strategies that listeners can leverage to scale their businesses and create a lasting impact. Key Takeaways: * Mindset as a Cornerstone: Cris Zimmerman highlights how having a resilient and adventurous mindset is essential for overcoming the challenges faced by entrepreneurs. * Learning from History: Zimmerman is deeply inspired by the Medici family and uses historical learnings to influence his approach to power and legacy in the business world. * Investment Strategy: He sheds light on his strategies for real estate and beyond, emphasizing long-term investment and the importance of not leading risky investments solo. * Building Community: The Medici Global Ventures initiative focuses on forming a community of like-minded business owners who value long-term impacts and learning from history. * Family and Legacy: The episode delves into Zimmerman’s views on legacy, positioned not just as material inheritance but as deeper values and relationships. Resources: * Medici Global Ventures Website [https://www.medicilegacy.com] * Cris Zimmerman's book: "Get Your House in Success: Principles Based on the Love of Cosimo de Medici" (Note: Currently not sold, available through events) * Medici Legacy Community Information Engage with this episode to transform how you conceptualize business growth and legacy building, inspired by the principles of historical prominence. Stay tuned for more invigorating episodes from Business Growth Talks that delve into the heart of entrepreneurship. Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] In this engaging episode of Business Growth Talks, host Mark Hayward welcomes Brad Eisenberg, a leading expert in business scalability, to dive deep into the intricacies of growing a business. Brad shares his journey, from his groundbreaking start with We Bike to his pivotal role as COO at Green Newit. His unique approach is not just about hustling and hard work but focuses on meticulous execution through building systems and structures. Through personal anecdotes and professional insights, Brad offers invaluable advice for businesses struggling to unleash their potential. Brad emphasizes the importance of making oneself replaceable to advance, a counter-intuitive strategy crucial for growth. He discusses the key moments in his career, including the highs and lows of his ventures. Throughout the episode, listeners gain insight into the core elements of Brad's success – identifying operational inefficiencies and building bespoke solutions to accommodate growth. Central to the discussion is the idea that successful businesses are defined not just by innovation, but by robust operational architecture and strategy, setting the stage for sustainability and success. Key Takeaways: * Execution Over Ideation: Brad stresses that success in business is more about execution through systems and structures than merely great ideas and hard work. * Making Yourself Replaceable: To grow and succeed, one must ensure their role can be replaced, allowing personal and organizational advancement. * Understanding Business Models: Identifying who benefits most from your product or service is crucial in honing a sustainable business model. * Growth Stages and Scalability: Brad outlines the four pillars essential for scalability: traction, profit, capacity, and innovation, emphasizing the importance of solving bottlenecks and building effective operational infrastructures. * Operational Efficiency: Strategic use of operations and process optimization can lead to the scalability of a business, impacting both the top and bottom lines positively. Resources: * Brad Eisenberg on LinkedIn [https://www.linkedin.com/in/brad-eisenberg] * Be Lean - Website [https://www.beleanbusiness.com] To truly delve into the wealth of insights shared in this episode, make sure to listen to the full conversation. Stay tuned for more engaging content from Business Growth Talks, where you’ll find invaluable strategies to propel your business forward. Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1721338/open_sms] Get ready to dive deep into the world of live podcasting and digital marketing with Jeff Revilla, founder of Poduty Live. In this engaging episode of Business Growth Talks, hosted by Mark Hayward, Jeff delves into his journey of transitioning from digital marketing to pioneering a new concept with his podcast theater, Poduty Live LLC, in Pittsburgh. With his extensive background at Small Auto Group, where he spearheaded a strategy resulting in millions of organic views, Jeff shares insights into the evolution of his career and the founding of his current venture. Throughout the episode, Jeff explores the transformation of podcasts into live events, bridging the gap between virtual and physical audiences. The conversation highlights Jeff's unique approach to empowering creators, his views on creativity as a business mindset, and the intricacies of engaging a live audience. With upcoming projects like "My Guest Tonight with Jeff Revilla," and key lessons from his entrepreneurial journey, listeners gain valuable insights into the challenges and triumphs of scaling a niche entertainment platform. Key Takeaways: * Jeff Revilla emphasizes the importance of creativity in business, describing it as managing creativity and pushing the limits of what's possible. * Transitioning from digital marketing to launching a live podcast theater was driven by Jeff's passion for engaging audiences directly and creating community-centered entertainment. * The Poduty Live LLC model allows podcasters to host live events with minimal financial risk by sharing ticket sales 50/50, making it accessible for creators at all stages. * By integrating live streaming with in-person events, PodutyLive expands the reach and engagement of live podcasts, offering unlimited virtual attendance. * Jeff's new show, "My Guest Tonight with Jeff Revilla," promises engaging content featuring unique, eclectic stories and talents, highlighting the creative potential of live podcasting. Resources: * Poduty Live LLC [https://www.pdudy.com] * Jeff Revilla on LinkedIn [https://www.linkedin.com/in/jeff-revilla/] * Bookings for "My Guest Tonight with Jeff Revilla" and other events at Poduty Live Tune in to this insightful episode to learn more about Jeff Revilla's entrepreneurial journey and strategies for leveraging live podcasting as a dynamic medium for audience engagement. Stay connected Support the show [https://www.patreon.com/Businessgrowthtalks] If you want to watch the full video of this episode go to: https://www.youtube.com/@markhayward-BizGrowthTalks Do you want to be a guest on multiple podcasts as a service go to: www.podcastintroduction.com Find more details about the podcast and my coaching business on: www.businessgrowthtalks.com Find me on LinkedIn - https://www.linkedin.com/in/mark-hayw... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnlQODNLOV9FVlFiU0FTYVoydVBRUmFEWnVLZ3xBQ3Jtc0treWRwM2FBSXAzbEZUaVBRWk13SDRCMU5YUjJrZTFtTi1jS3R0MEFRb0NxWW1RV1BWNXc2QVZMTzhhbk5RM3BRLUt3M1RidDQybmFnd2dCTWdDOUNKYmduZG9jSTMxbVd1eHc0LVU3cnJFWFZJdmhuYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmark-hayward-163721a0%2F&v=bz7G-erOWqQ] Tik Tok - https://www.tiktok.com/@mjh169183 YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts