AI in Marketing

AI Unveils Hidden Art Treasure, Criteo's Retail Media Revolution, and Google's Price Cut

11 min · 11. juni 2026
episode AI Unveils Hidden Art Treasure, Criteo's Retail Media Revolution, and Google's Price Cut cover

Beskrivelse

In this episode of The Monthly Signal: AI in Marketing, we explore a fascinating story of art discovery, where a thrift store painting bought for under $100 was identified as an original work by Scottish painter F.C.B. Cadell, thanks to AI technology. We then delve into how AI is reshaping retail media, with Criteo leading the charge by integrating AI to enhance product pages and optimize the shopping experience. Next, we discuss Google's price reduction for its AI Plus subscription, intensifying competition in the AI subscription market. We also cover Jedify's innovative platform that connects AI to enterprise knowledge sources, enhancing AI agents' effectiveness. Meanwhile, Doceree is gearing up to launch Daily Command, an AI command center for pharma brands, with strategic hires to boost its AI capabilities. We also highlight the increasing use of AI coding assistants in marketing operations to streamline processes and enhance productivity. Additionally, Microsoft restricts employee access to Anthropic's new AI model due to data retention concerns, while the EU AI Act raises concerns among B2B marketers, though its impact is minimal compared to initial fears. Finally, we examine how AI agents in China are transforming consumer behavior and business operations, challenging traditional internet economy models and shifting the focus to data-driven metrics and machine-readable trust. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/10/ARTS/DESIGN/AI-GEMINI-THRIFT-STORE-PAINTING-SALE.HTML [https://www.nytimes.com/2026/06/10/arts/design/ai-gemini-thrift-store-painting-sale.html] * HTTPS://WWW.RETAILBREW.COM/STORIES/2026/04/28/AI-IS-REINVENTING-RETAIL-MEDIA-BUT-IT-CONTINUES-TO-GROW-CRITEO-EXEC [https://www.retailbrew.com/stories/2026/04/28/ai-is-reinventing-retail-media-but-it-continues-to-grow-criteo-exec] * HTTPS://TECHCRUNCH.COM/2026/06/09/GOOGLE-JUST-FIRED-A-WARNING-SHOT-IN-THE-AI-SUBSCRIPTION-PRICE-WARS/ [https://techcrunch.com/2026/06/09/google-just-fired-a-warning-shot-in-the-ai-subscription-price-wars/] * HTTPS://TECHCRUNCH.COM/2026/06/10/JEDIFY-RAISES-24M-TO-HELP-COMPANIES-ARM-AI-AGENTS-WITH-CONTEXT-ON-THEIR-BUSINESS/ [https://techcrunch.com/2026/06/10/jedify-raises-24m-to-help-companies-arm-ai-agents-with-context-on-their-business/] * HTTPS://MARTECHSERIES.COM/PREDICTIVE-AI/AI-PLATFORMS-MACHINE-LEARNING/DOCEREE-RECRUITS-AI-AND-INNOVATION-LEADERSHIP-FROM-TRIPLELIFT-AND-IPG-MEDIABRANDS-NAMING-YESH-SRINIVASAN-CHIEF-AI-OFFICER-AND-GRAHAM-WILKINSON-CHIEF-INNOVATION-OFFICER/ [https://martechseries.com/predictive-ai/ai-platforms-machine-learning/doceree-recruits-ai-and-innovation-leadership-from-triplelift-and-ipg-mediabrands-naming-yesh-srinivasan-chief-ai-officer-and-graham-wilkinson-chief-innovation-officer/] * HTTPS://MARTECH.ZONE/AI-CODING-ASSISTANTS-ARE-QUIETLY-BECOMING-A-MARKETING-OPS-TOOL/ [https://martech.zone/ai-coding-assistants-are-quietly-becoming-a-marketing-ops-tool/] * HTTPS://WWW.THEVERGE.COM/REPORT/947575/MICROSOFT-CLAUDE-FABLE-5-RESTRICTED-INTERNALLY [https://www.theverge.com/report/947575/microsoft-claude-fable-5-restricted-internally] * HTTPS://THEB2BMARKETINGCOMMUNITY.SUBSTACK.COM/P/WHAT-YOU-ACTUALLY-NEED-TO-KNOW-ABOUT [https://theb2bmarketingcommunity.substack.com/p/what-you-actually-need-to-know-about] *

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532 Episoder

episode AI Unveils Hidden Art Treasure, Criteo's Retail Media Revolution, and Google's Price Cut cover

AI Unveils Hidden Art Treasure, Criteo's Retail Media Revolution, and Google's Price Cut

In this episode of The Monthly Signal: AI in Marketing, we explore a fascinating story of art discovery, where a thrift store painting bought for under $100 was identified as an original work by Scottish painter F.C.B. Cadell, thanks to AI technology. We then delve into how AI is reshaping retail media, with Criteo leading the charge by integrating AI to enhance product pages and optimize the shopping experience. Next, we discuss Google's price reduction for its AI Plus subscription, intensifying competition in the AI subscription market. We also cover Jedify's innovative platform that connects AI to enterprise knowledge sources, enhancing AI agents' effectiveness. Meanwhile, Doceree is gearing up to launch Daily Command, an AI command center for pharma brands, with strategic hires to boost its AI capabilities. We also highlight the increasing use of AI coding assistants in marketing operations to streamline processes and enhance productivity. Additionally, Microsoft restricts employee access to Anthropic's new AI model due to data retention concerns, while the EU AI Act raises concerns among B2B marketers, though its impact is minimal compared to initial fears. Finally, we examine how AI agents in China are transforming consumer behavior and business operations, challenging traditional internet economy models and shifting the focus to data-driven metrics and machine-readable trust. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/10/ARTS/DESIGN/AI-GEMINI-THRIFT-STORE-PAINTING-SALE.HTML [https://www.nytimes.com/2026/06/10/arts/design/ai-gemini-thrift-store-painting-sale.html] * HTTPS://WWW.RETAILBREW.COM/STORIES/2026/04/28/AI-IS-REINVENTING-RETAIL-MEDIA-BUT-IT-CONTINUES-TO-GROW-CRITEO-EXEC [https://www.retailbrew.com/stories/2026/04/28/ai-is-reinventing-retail-media-but-it-continues-to-grow-criteo-exec] * HTTPS://TECHCRUNCH.COM/2026/06/09/GOOGLE-JUST-FIRED-A-WARNING-SHOT-IN-THE-AI-SUBSCRIPTION-PRICE-WARS/ [https://techcrunch.com/2026/06/09/google-just-fired-a-warning-shot-in-the-ai-subscription-price-wars/] * HTTPS://TECHCRUNCH.COM/2026/06/10/JEDIFY-RAISES-24M-TO-HELP-COMPANIES-ARM-AI-AGENTS-WITH-CONTEXT-ON-THEIR-BUSINESS/ [https://techcrunch.com/2026/06/10/jedify-raises-24m-to-help-companies-arm-ai-agents-with-context-on-their-business/] * HTTPS://MARTECHSERIES.COM/PREDICTIVE-AI/AI-PLATFORMS-MACHINE-LEARNING/DOCEREE-RECRUITS-AI-AND-INNOVATION-LEADERSHIP-FROM-TRIPLELIFT-AND-IPG-MEDIABRANDS-NAMING-YESH-SRINIVASAN-CHIEF-AI-OFFICER-AND-GRAHAM-WILKINSON-CHIEF-INNOVATION-OFFICER/ [https://martechseries.com/predictive-ai/ai-platforms-machine-learning/doceree-recruits-ai-and-innovation-leadership-from-triplelift-and-ipg-mediabrands-naming-yesh-srinivasan-chief-ai-officer-and-graham-wilkinson-chief-innovation-officer/] * HTTPS://MARTECH.ZONE/AI-CODING-ASSISTANTS-ARE-QUIETLY-BECOMING-A-MARKETING-OPS-TOOL/ [https://martech.zone/ai-coding-assistants-are-quietly-becoming-a-marketing-ops-tool/] * HTTPS://WWW.THEVERGE.COM/REPORT/947575/MICROSOFT-CLAUDE-FABLE-5-RESTRICTED-INTERNALLY [https://www.theverge.com/report/947575/microsoft-claude-fable-5-restricted-internally] * HTTPS://THEB2BMARKETINGCOMMUNITY.SUBSTACK.COM/P/WHAT-YOU-ACTUALLY-NEED-TO-KNOW-ABOUT [https://theb2bmarketingcommunity.substack.com/p/what-you-actually-need-to-know-about] *

11. juni 202611 min
episode Anthropic's Claude Fable 5, Apple's Siri Update, and Canada's AI Strategy cover

Anthropic's Claude Fable 5, Apple's Siri Update, and Canada's AI Strategy

Anthropic has launched Claude Fable 5, a safer version of its AI system Mythos, addressing previous security concerns. Despite enhanced security, some experts question its reliability. The system excels in coding and math but is less effective in healthcare and tax tasks. Meanwhile, OpenAI's GPT-5.4-Cyber competes with a broader release strategy. The U.S. government is ramping up AI model scrutiny for national security, with CAISI leading pre-release safety testing. Major tech firms like Microsoft and Google DeepMind are participating, aiming to identify potential security threats before public deployment. Apple's Siri update enhances user experience across devices, using personal context from native apps. While privacy concerns arise, Apple ensures data security through on-device processing. The update reflects Apple's AI integration strategy, balancing innovation with user control. Apple's significant AI initiative, Siri AI, developed with Google Gemini, aims to improve user experience and challenge competitors. Despite lower AI development spending, Apple's strategy remains financially prudent, leveraging its ecosystem for competitive advantage. AI coding assistants are transforming marketing operations by automating tasks, enhancing efficiency, and allowing teams to focus on strategic planning. This shift offers businesses a competitive edge in complex marketing ecosystems. Canada's "AI for All" strategy targets $200 billion in growth and 250,000 jobs, focusing on trust, opportunity, and sovereignty. It aims to increase AI adoption and includes a dedicated Minister of AI, setting it apart globally with ambitious economic and regulatory goals. AI is increasingly integrated into the pharmaceutical industry, enhancing areas like pharmacovigilance and manufacturing. As AI adoption grows, effective governance becomes crucial to ensure alignment with organizational goals and regulatory expectations. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/09/TECHNOLOGY/ANTHROPIC-AI-CLAUDE-FABLE-MYTHOS.HTML [https://www.nytimes.com/2026/06/09/technology/anthropic-ai-claude-fable-mythos.html] * HTTPS://WWW.POLITICO.COM/NEWS/2026/05/05/MICROSOFT-XAI-GOOGLE-CAISI-SAFETY-TESTING-00906529 [https://www.politico.com/news/2026/05/05/microsoft-xai-google-caisi-safety-testing-00906529] * HTTPS://TECHCRUNCH.COM/2026/06/09/HEY-SIRI-HERES-WHAT-I-ACTUALLY-WANT-FROM-AI/ [https://techcrunch.com/2026/06/09/hey-siri-heres-what-i-actually-want-from-ai/] * HTTPS://TECHCRUNCH.COM/2026/06/08/WHY-APPLES-SLOW-AND-STEADY-AI-BET-IS-STARTING-TO-LOOK-PRETTY-SMART/ [https://techcrunch.com/2026/06/08/why-apples-slow-and-steady-ai-bet-is-starting-to-look-pretty-smart/] * HTTPS://MARTECH.ZONE/AI-CODING-ASSISTANTS-ARE-QUIETLY-BECOMING-A-MARKETING-OPS-TOOL/ [https://martech.zone/ai-coding-assistants-are-quietly-becoming-a-marketing-ops-tool/] * HTTPS://ETHICORE.SUBSTACK.COM/P/CANADA-JUST-LAUNCHED-THE-MOST-COHERENT [https://ethicore.substack.com/p/canada-just-launched-the-most-coherent] * HTTPS://HEALTHBIZ.SUBSTACK.COM/P/BEYOND-DRUG-DISCOVERY-AI-MOVES-INTO [https://healthbiz.substack.com/p/beyond-drug-discovery-ai-moves-into]

I går11 min
episode OpenAI's IPO Buzz, Meta's Privacy Shift, and Apple's AI-Powered Siri Unveiled at WWDC 2026 cover

OpenAI's IPO Buzz, Meta's Privacy Shift, and Apple's AI-Powered Siri Unveiled at WWDC 2026

OpenAI has confidentially filed for an IPO, aiming to raise billions and potentially become one of Wall Street's largest public offerings. Despite its $730 billion valuation and significant revenue growth, the company is not yet profitable. Meanwhile, Tools for Humanity, co-founded by Sam Altman, faces challenges with its biometric device and has laid off employees. Meta has removed a face-recognition system from its app after a WIRED investigation, amid privacy concerns. Sevenfold, a new Web3 and AI marketing agency, focuses on narrative-driven strategies. Apple has unveiled an AI-powered Siri at its WWDC 2026 event, enhancing user interaction across devices. Shopify's Substack newsletter, In Stock, emphasizes storytelling over sales pitches, offering insights for entrepreneurs. Finally, loyalty programs are evolving with AI, enabling hyper-personalized experiences based on real-time data. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/08/TECHNOLOGY/OPENAI-IPO.HTML [https://www.nytimes.com/2026/06/08/technology/openai-ipo.html] * HTTPS://WWW.PERPLEXITY.AI/PAGE/SAM-ALTMAN-S-IRIS-SCANNING-STA-BILDL5ABQS.5KIXA0GL4EW [https://www.perplexity.ai/page/sam-altman-s-iris-scanning-sta-BildL5aBQS.5Kixa0GL4Ew] * HTTPS://WWW.WIRED.COM/STORY/META-REMOVES-FACE-RECOGNITION-CODE-META-AI-APP-SMART-GLASSES/ [https://www.wired.com/story/meta-removes-face-recognition-code-meta-ai-app-smart-glasses/] * HTTPS://MARTECHSERIES.COM/PREDICTIVE-AI/AI-PLATFORMS-MACHINE-LEARNING/SEVENFOLD-LAUNCHES-AS-A-WEB3-AND-AI-MARKETING-AGENCY-BUILT-ON-A-POSITIONING-FIRST-MODEL/ [https://martechseries.com/predictive-ai/ai-platforms-machine-learning/sevenfold-launches-as-a-web3-and-ai-marketing-agency-built-on-a-positioning-first-model/] * HTTPS://WWW.THEVERGE.COM/TECH/942416/APPLE-SIRI-AI-UPDATE-WWDC [https://www.theverge.com/tech/942416/apple-siri-ai-update-wwdc] * HTTPS://ADAGE.SUBSTACK.COM/P/WHY-SHOPIFY-STOPPED-THINKING-OF-ITS [https://adage.substack.com/p/why-shopify-stopped-thinking-of-its] * HTTPS://MARTECH.ZONE/HOW-BEHAVIORAL-DATA-AND-AI-IS-REMAKING-LOYALTY-PROGRAMS/ [https://martech.zone/how-behavioral-data-and-ai-is-remaking-loyalty-programs/]

9. juni 20269 min
episode AI Prompt Libraries, Datacenter Water Woes, OpenAI's Super App, GitHub Pricing, and AI Safety cover

AI Prompt Libraries, Datacenter Water Woes, OpenAI's Super App, GitHub Pricing, and AI Safety

The Monthly Signal: AI in Marketing In this episode, we explore the importance of a structured AI search prompt library for accurate visibility measurement. Such libraries should be tailored to reflect business priorities, products, audiences, and markets, avoiding generic prompts. By identifying patterns and diagnosing gaps, businesses can optimize their AI search visibility, ensuring they evolve with market changes. We also discuss a Guardian analysis revealing that most new AI datacenters in the US are planned in drought-stricken areas, raising concerns over their significant water demands. This development has sparked local opposition and prompted some states to consider regulating water use by datacenters. Meanwhile, OpenAI is set to launch an updated version of ChatGPT, aiming to transform it into a "super app" with integrated coding tools and AI agents. This strategic move seeks to enhance competitiveness and attract business clients, marking a shift from standalone products. On a different note, Microsoft has implemented significant pricing changes for GitHub Copilot, leading to concerns about the broader AI ecosystem's sustainability. This reflects a trend of increasing costs for AI products as companies prepare for public offerings. Additionally, OpenAI has introduced Lockdown Mode to enhance protection against prompt injection attacks, restricting certain functionalities to safeguard sensitive data. Finally, a new executive order from former President Donald Trump calls for voluntary testing of frontier AI models, aiming to address potential risks and ethical implications associated with advanced AI technologies. This initiative seeks to ensure AI systems are safe and aligned with societal values. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.ALEYDASOLIS.COM/EN/AI-SEARCH/AI-SEARCH-PROMPT-LIBRARY/ [https://www.aleydasolis.com/en/ai-search/ai-search-prompt-library/] * HTTPS://WWW.THEGUARDIAN.COM/US-NEWS/2026/JUN/08/DATACENTER-AI-DROUGHT-WATER [https://www.theguardian.com/us-news/2026/jun/08/datacenter-ai-drought-water] * HTTPS://TECHCRUNCH.COM/2026/06/07/OPENAI-IS-STILL-WORKING-ON-THAT-SUPER-APP/ [https://techcrunch.com/2026/06/07/openai-is-still-working-on-that-super-app/] * HTTPS://TECHCRUNCH.COM/2026/06/07/IS-THIS-THE-DAWN-OF-THE-TOKENPOCALYPSE/ [https://techcrunch.com/2026/06/07/is-this-the-dawn-of-the-tokenpocalypse/] * HTTPS://TECHCRUNCH.COM/2026/06/06/OPENAI-UNVEILS-LOCKDOWN-MODE-TO-PROTECT-SENSITIVE-DATA-FROM-PROMPT-INJECTION-ATTACKS/ [https://techcrunch.com/2026/06/06/openai-unveils-lockdown-mode-to-protect-sensitive-data-from-prompt-injection-attacks/] * HTTPS://WWW.DARKREADING.COM/CYBERSECURITY-OPERATIONS/TRUMP-AI-ORDER-SEEKS-VOLUNTARY-FRONTIER-MODEL-TESTING [https://www.darkreading.com/cybersecurity-operations/trump-ai-order-seeks-voluntary-frontier-model-testing]

8. juni 20268 min
episode Canada's AI Strategy, Trump's AI Oversight, Poke's iMessage Launch, and AI in Leadership cover

Canada's AI Strategy, Trump's AI Oversight, Poke's iMessage Launch, and AI in Leadership

In this episode of The Monthly Signal: AI in Marketing, we explore Canada's ambitious national AI strategy aimed at enhancing sovereign capabilities and consumer protection, positioning itself as a leader among middle powers. We also discuss President Trump's unexpected executive order for AI oversight, marking a shift in U.S. policy. TechCrunch highlights Poke, the first AI agent approved for Apple's Messages for Business, and Founders Fund's new game show, "MAFIA the GAME," featuring tech leaders. The New York Times reports on small businesses leveraging AI to manage large teams, transforming operations. Lastly, Google introduces dedicated profiles for prominent creators in its Search platform, and an open letter warns against using AI in public interactions, citing potential impacts on leadership credibility. Tune in for these stories and more insights on AI's evolving role in marketing and beyond. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Chief Innovation Officer at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. The Monthly Signal: AI in Marketing A monthly roundup of the most salient, most read, most liked, and most consequential AI in marketing insights, with a focus on what actually changes how you work. → Subscribe here [https://getvoicestream.com/subscribe/0a304a5c-d44b-41af-baaa-adfb8064c917] Enjoy the show? Leave AI in Marketing a five-star rating [https://getvoicestream.com/rate/ai-in-marketing] — it takes ten seconds and helps more people find the podcast. Start your VoiceStream [https://getvoicestream.com/] free trial today! If you're trying to get on more podcasts, PodMatch.com [https://www.joinpodmatch.com/backinamerica] connects you directly with hosts who are actively looking for guests. 📚 SOURCES: * HTTPS://WWW.NYTIMES.COM/2026/06/04/WORLD/CANADA/CANADA-NATIONAL-AI-STRATEGY.HTML [https://www.nytimes.com/2026/06/04/world/canada/canada-national-ai-strategy.html] * HTTPS://WWW.NYTIMES.COM/2026/06/04/PODCASTS/THE-DAILY/TRUMP-AI-REGULATION.HTML?SHOWTRANSCRIPT=1 [https://www.nytimes.com/2026/06/04/podcasts/the-daily/trump-ai-regulation.html?showTranscript=1] * HTTPS://TECHCRUNCH.COM/2026/06/04/APPLE-APPROVES-POKE-AS-THE-FIRST-AI-AGENT-ON-ITS-MESSAGES-FOR-BUSINESS-PLATFORM/ [https://techcrunch.com/2026/06/04/apple-approves-poke-as-the-first-ai-agent-on-its-messages-for-business-platform/] * HTTPS://TECHCRUNCH.COM/2026/06/04/FOUNDERS-FUND-LAUNCHES-GAME-SHOW-STARRING-SAM-ALTMAN-PALMER-LUCKEY-AND-OTHER-TECH-ELITES/ [https://techcrunch.com/2026/06/04/founders-fund-launches-game-show-starring-sam-altman-palmer-luckey-and-other-tech-elites/] * HTTPS://WWW.NYTIMES.COM/2026/06/04/MAGAZINE/AI-AGENTS-OPENCLAW-SMALL-BUSINESS.HTML [https://www.nytimes.com/2026/06/04/magazine/ai-agents-openclaw-small-business.html] * HTTPS://WWW.THEVERGE.COM/TECH/943233/GOOGLE-SEARCH-PROFILES-CUSTOM-PAGE [https://www.theverge.com/tech/943233/google-search-profiles-custom-page] * HTTPS://OBERMAN.SUBSTACK.COM/P/USING-AI-IN-PUBLIC-MAKES-YOU-LOOK [https://oberman.substack.com/p/using-ai-in-public-makes-you-look]

5. juni 20269 min