AI in Marketing

AI's Impact: Marketing Evolution, Extremist Risks, and ChatGPT Customization

In this episode of the AI in Marketing podcast, Stan Berteloot delves into the transformative impact of artificial intelligence on the marketing landscape. Discover how AI is enabling more personalized and efficient customer experiences by streamlining tasks like data analysis and campaign management. Despite its benefits, AI also presents challenges such as over-reliance on automation and ethical concerns. We explore the need for stronger AI governance as marketers face issues like hallucinations and bias, with a call for transparency and third-party support. We also address consumer skepticism towards AI in marketing, highlighting the importance of balancing AI efficiency with human credibility. Learn about the controversial use of AI by extremist groups for propaganda and the evolution of digital communication with AIM's rise and fall. Finally, we discuss OpenAI's new customization options for ChatGPT, offering users greater control over their interactions. Join us as we navigate these complex topics at the intersection of storytelling, technology, and culture. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://PROFESSIONAL.DCE.HARVARD.EDU/BLOG/AI-WILL-SHAPE-THE-FUTURE-OF-MARKETING/ [https://professional.dce.harvard.edu/blog/ai-will-shape-the-future-of-marketing/] * HTTPS://WWW.IAB.COM/INSIGHTS/AI-ADOPTION-IS-SURGING-IN-ADVERTISING-BUT-IS-THE-INDUSTRY-PREPARED-FOR-RESPONSIBLE-AI/ [https://www.iab.com/insights/ai-adoption-is-surging-in-advertising-but-is-the-industry-prepared-for-responsible-ai/] * HTTPS://MARTECH.ORG/MARKETERS-TURN-TO-AI-FOR-SPEED-WHILE-CONSUMERS-TURN-AWAY-IN-DISTRUST/ [https://martech.org/marketers-turn-to-ai-for-speed-while-consumers-turn-away-in-distrust/] * HTTPS://WWW.THEGUARDIAN.COM/TECHNOLOGY/2025/DEC/21/AI-VOICE-CLONING-NAZIS-ISLAMIC-STATE-EXTREMISM [https://www.theguardian.com/technology/2025/dec/21/ai-voice-cloning-nazis-islamic-state-extremism] * HTTPS://WWW.THEVERGE.COM/PODCAST/848744/AIM-AOL-INSTANT-MESSENGER-VERSION-HISTORY [https://www.theverge.com/podcast/848744/aim-aol-instant-messenger-version-history] * HTTPS://TECHCRUNCH.COM/2025/12/20/OPENAI-ALLOWS-USERS-TO-DIRECTLY-ADJUST-CHATGPTS-WARMTH-AND-ENTHUSIASM/ [https://techcrunch.com/2025/12/20/openai-allows-users-to-directly-adjust-chatgpts-warmth-and-enthusiasm/]

AI's Workforce Impact: PwC's 2025 Insights, Wall Street Banks, and OpenAI's Expanding Ecosystem

In this episode of the AI in Marketing podcast, we delve into PwC's 2025 Global AI Jobs Barometer, which reveals AI's transformative impact on the workforce, driving revenue growth and wage increases in AI-exposed sectors. We then explore AI's integration into Wall Street banks, enhancing productivity without immediate job cuts. OpenAI's expansion of ChatGPT's app ecosystem is also discussed, alongside Instagram's new hashtag limits to improve content focus. We highlight how builders are leveraging AI for real-world solutions and OpenAI's support for journalists through its new academy. The episode also covers AI's role in U.S. job creation and the U.S. Tech Force initiative to enhance AI infrastructure. Finally, we look at the rising popularity of Hyrox in the fitness industry, attracting participants and sponsors alike. Join host Stan Berteloot as he navigates these stories at the intersection of AI, technology, and culture. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.PWC.COM/GX/EN/SERVICES/AI/AI-JOBS-BAROMETER.HTML [https://www.pwc.com/gx/en/services/ai/ai-jobs-barometer.html] * HTTPS://WWW.ARTIFICIALINTELLIGENCE-NEWS.COM/NEWS/WALL-STREET-AI-GAINS-ARE-HERE-BANKS-PLAN-FOR-FEWER-PEOPLE/ [https://www.artificialintelligence-news.com/news/wall-street-ai-gains-are-here-banks-plan-for-fewer-people/] * HTTPS://TECHCRUNCH.COM/2025/12/18/CHATGPT-LAUNCHES-AN-APP-STORE-LETS-DEVELOPERS-KNOW-ITS-OPEN-FOR-BUSINESS/ [https://techcrunch.com/2025/12/18/chatgpt-launches-an-app-store-lets-developers-know-its-open-for-business/] * HTTPS://WWW.THEVERGE.COM/NEWS/847739/INSTAGRAM-HASHTAG-SPAM-LIMIT [https://www.theverge.com/news/847739/instagram-hashtag-spam-limit] * HTTPS://WWW.FASTCOMPANY.COM/91462888/STOP-WAITING-FOR-PERFECT-AI [https://www.fastcompany.com/91462888/stop-waiting-for-perfect-ai] * HTTPS://WWW.PYMNTS.COM/ARTIFICIAL-INTELLIGENCE-2/2025/OPENAI-ROLLS-OUT-AI-ACADEMY-FOR-NEWS-ORGANIZATIONS/ [https://www.pymnts.com/artificial-intelligence-2/2025/openai-rolls-out-ai-academy-for-news-organizations/] * HTTPS://ITIF.ORG/PUBLICATIONS/2025/12/18/AIS-JOB-IMPACT-GAINS-OUTPACE-LOSSES/ [https://itif.org/publications/2025/12/18/ais-job-impact-gains-outpace-losses/] * HTTPS://WWW.CNBC.COM/2025/12/15/TRUMP-AI-TECH-FORCE-AMAZON-APPLE.HTML [https://www.cnbc.com/2025/12/15/trump-ai-tech-force-amazon-apple.html] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2025/12/17/FITNESS-SPONSORSHIPS-HYROX-USAA [https://www.marketingbrew.com/stories/2025/12/17/fitness-sponsorships-hyrox-usaa]

AI's Quiet Takeover: Conjecture's CEO on Humanity's Future and OpenAI's $10B Amazon Talks

In "The Last Invention," Gregory Warner and Connor Leahy, CEO of AI Safety Startup Conjecture, delve into the unsettling potential of AI to subtly undermine humanity. Leahy envisions a future where AI's takeover is not marked by dramatic battles but by a gradual, confusing erosion of human control, fueled by misinformation and increasing reliance on AI for decision-making. The podcast also explores strategic AI implementation, emphasizing the need for leadership alignment, technology strategy, data readiness, and cultural preparedness to ensure successful AI integration in businesses. OpenAI's funding discussions with Amazon highlight the financial and technological stakes in the AI industry, with potential implications for AI chip markets and corporate AI applications. Looking ahead to 2026, the focus shifts to AI's user experience, prioritizing trust and effective interactions over model expansion, with UX playing a crucial role in guiding AI behavior and ensuring reliability. Federal Reserve Chair Jerome Powell discusses AI's economic impact, noting its potential to boost productivity while cautioning about possible job losses due to automation. In cyber-physical security, Nozomi Networks leads with AI-driven solutions, enhancing security for critical infrastructure sectors. Finally, AI's workplace adoption is on the rise, with increasing use in knowledge-based sectors and growing managerial support for broader implementation. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://PODCASTS.APPLE.COM/US/PODCAST/THE-LAST-INVENTION/ID1839942885?I=1000735543206&R=1162 [https://podcasts.apple.com/us/podcast/the-last-invention/id1839942885?i=1000735543206&r=1162] * STOP CHASING AI HYPE AND START BUILDING STRATEGY - CONTACT-CENTRES.COM [Stop%20Chasing%20AI%20Hype%20and%20Start%20Building%20Strategy%20-%20contact-centres.com] * OPENAI IN TALKS WITH AMAZON FOR $10 BILLION INVESTMENT: REPORT - TECHSTRONG.AI [OpenAI%20in%20Talks%20with%20Amazon%20for%20$10%20Billion%20Investment:%20Report%20-%20Techstrong.ai] * TRUST IS THE NEW BENCHMARK FOR AI, AND UX OWNS THE OUTCOME [Trust%20Is%20the%20New%20Benchmark%20for%20AI,%20and%20UX%20Owns%20the%20Outcome] * HOW AI COULD RESHAPE THE ECONOMY AND THE JOB MARKET: HERE'S FED CHAIR POWELL'S PERSPECTIVE * GARTNER® REPORT: NOZOMI NETWORKS RECOGNIZED AS THE COMPANY TO BEAT FOR AI IN CYBER-PHYSICAL SYSTEMS SECURITY * AI USE AT WORK RISES [AI%20Use%20at%20Work%20Rises]

OpenAI's ChatGPT Images Launch, Waymo's Ride Growth, and DoorDash's Strategic Moves

In this episode, we dive into the latest tech developments shaping the industry. OpenAI has launched ChatGPT Images, a new AI image generation tool designed to compete with Google's Nano Banana, offering faster and more precise image creation. OpenAI is also rolling out its OpenAI for Countries program to develop AI infrastructure globally, aiming to promote Western AI models. Meanwhile, Apple's Safari 26.2 update enhances web performance metrics, allowing site owners to measure Core Web Vitals for better user experience analysis. We also explore Waymo's ride-sharing growth, with the company reaching 450,000 weekly paid rides and planning expansion into new cities. DoorDash is expanding beyond food delivery through strategic acquisitions and partnerships, including a collaboration with OpenAI. However, CoreWeave faces financial concerns amid a potential AI bubble, driven by debt and data center delays. Finally, we discuss the importance of SEO keyword research tools for enhancing content visibility, highlighting free and affordable options for marketing teams. Join us as we unpack these stories and their implications for the tech landscape. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://MASHABLE.COM/ARTICLE/OPEN-AI-LAUNCHES-NANO-BANANA-COMPETITOR-CHATGPT-IMAGES [https://mashable.com/article/open-ai-launches-nano-banana-competitor-chatgpt-images] * HTTPS://TECHCRUNCH.COM/2025/05/07/OPENAI-WANTS-TO-TEAM-UP-WITH-GOVERNMENTS-TO-GROW-AI-INFRASTRUCTURE/ [https://techcrunch.com/2025/05/07/openai-wants-to-team-up-with-governments-to-grow-ai-infrastructure/] * HTTPS://WWW.SEARCHENGINEJOURNAL.COM/APPLE-SAFARI-UPDATE-ENABLES-TRACKING-TWO-CORE-WEB-VITALS-METRICS/563465/ [https://www.searchenginejournal.com/apple-safari-update-enables-tracking-two-core-web-vitals-metrics/563465/] * HTTPS://WWW.THEDRIVERLESSDIGEST.COM/P/WAYMO-SURGES-TO-450K-WEEKLY-TRIPS [https://www.thedriverlessdigest.com/p/waymo-surges-to-450k-weekly-trips] * HTTPS://WWW.INVESTING.COM/ANALYSIS/DOORDASH-EXPANDS-BEYOND-FOOD-WITH-DELIVEROO-INTEGRATION-AND-NEW-AI-PARTNERSHIP-200670556 [https://www.investing.com/analysis/doordash-expands-beyond-food-with-deliveroo-integration-and-new-ai-partnership-200670556] * HTTPS://TS2.TECH/EN/COREWEAVE-STOCK-SLIDE-SPARKS-FRESH-AI-BUBBLE-FEARS-AS-DEBT-DATA-CENTER-DELAYS-AND-CHIP-DEPRECIATION-TAKE-CENTER-STAGE/#GOOGLE_VIGNETTE [https://ts2.tech/en/coreweave-stock-slide-sparks-fresh-ai-bubble-fears-as-debt-data-center-delays-and-chip-depreciation-take-center-stage/#google_vignette] * HTTPS://BLOG.HUBSPOT.COM/MARKETING/BEST-KEYWORD-RESEARCH-TOOLS [https://blog.hubspot.com/marketing/best-keyword-research-tools]

Google's NotebookLM & Gemini Unite; Resemble AI Secures $13M; AI's Impact on Influencer Marketing

In this episode, we explore Google's integration of its NotebookLM tool with the Gemini chatbot, allowing users to attach notebooks directly within chats for enhanced interaction. This feature is currently in limited release, with a broader rollout expected soon. Next, we delve into Resemble AI's recent $13 million funding to combat deepfake cyberattacks, highlighting the growing financial impact of such fraud. We then examine AI's expanding role in influencer marketing, addressing operational challenges and enhancing campaign execution through data analysis and automation. Reddit users have identified common indicators of AI-generated text, such as the overuse of em dashes and certain phrases, which can reveal non-human authorship. We also discuss Google's AI Mode's impact on recipe creators, as AI-generated content affects their ad revenue and traffic. Klarna's new Agentic Product Protocol aims to improve product discoverability by AI agents, enhancing commerce through structured data feeds. AI-driven email marketing strategies are transforming campaign creation and measurement, offering personalized content and improved performance. Finally, we look at the stabilization of semiconductor stocks following AI-driven volatility, with a focus on AI-linked growth and market dynamics. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://TECHHOUNDER.COM/GOOGLE-NOTEBOOKLM-GEMINI-INTEGRATION-ROLLOUT/ [https://techhounder.com/google-notebooklm-gemini-integration-rollout/] * HTTPS://WWW.PYMNTS.COM/ARTIFICIAL-INTELLIGENCE-2/2025/RESEMBLE-AI-RAISES-13-MILLION-TO-TACKLE-DEEPFAKE-CRISIS/ [https://www.pymnts.com/artificial-intelligence-2/2025/resemble-ai-raises-13-million-to-tackle-deepfake-crisis/] * HTTPS://MARTECH.ZONE/HOW-AI-IS-RESHAPING-INFLUENCER-AND-KOL-MARKETING-FOR-MODERN-GROWTH-TEAMS/ [https://martech.zone/how-ai-is-reshaping-influencer-and-kol-marketing-for-modern-growth-teams/] * HTTPS://MASHABLE.COM/ARTICLE/REDDIT-TOP-TELLS-AI-WRITING [https://mashable.com/article/reddit-top-tells-ai-writing] * HTTPS://WWW.THEGUARDIAN.COM/TECHNOLOGY/2025/DEC/15/GOOGLE-AI-RECIPES-FOOD-BLOGGERS [https://www.theguardian.com/technology/2025/dec/15/google-ai-recipes-food-bloggers] * HTTPS://WWW.PYMNTS.COM/NEWS/ARTIFICIAL-INTELLIGENCE/2025/KLARNA-LAUNCHES-OPEN-STANDARD-MAKING-PRODUCTS-DISCOVERABLE-AI-AGENTS/ [https://www.pymnts.com/news/artificial-intelligence/2025/klarna-launches-open-standard-making-products-discoverable-ai-agents/] * HTTPS://BLOG.HUBSPOT.COM/MARKETING/AI-EMAIL-CONTENT-SUGGESTIONS [https://blog.hubspot.com/marketing/ai-email-content-suggestions] * HTTPS://TS2.TECH/EN/SEMICONDUCTOR-STOCKS-TODAY-NVIDIA-REBOUNDS-MICRON-AND-CHIP-EQUIPMENT-RALLY-WHILE-BROADCOM-AND-ARM-LAG-ON-FRESH-ANALYST-CALLS-DEC-15-2025/#GOOGLE_VIGNETTE [https://ts2.tech/en/semiconductor-stocks-today-nvidia-rebounds-micron-and-chip-equipment-rally-while-broadcom-and-arm-lag-on-fresh-analyst-calls-dec-15-2025/#google_vignette]