From Solo Artist to CEO: Scaling a Spray Tan Empire

Turning 40: 4 Lessons From the Decade That Almost Destroyed Me

In this episode of Slay The Spray, Kelly Callaghan shares her raw, unfiltered reflections on turning 40 — from surviving an annulment and betrayal to burning out in business, self-medicating with alcohol, and finally finding peace, health, and clarity heading into her next decade. By the end of this episode, you will learn about: * The real lessons from a decade of chaos, and how marriage, motherhood, grief, and business shaped who Kelly is today. * Why healing requires feeling, and how numbing pain with alcohol only slowed her recovery. * The case for financial independence, and why it's the difference between staying trapped and being free. * Her four goals for her 40s, from scaling X-Tan Sunless to $5 million to building deeper friendships. * What confidence really looks like, and how keeping small promises to herself rebuilt her self-trust. Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

The Psychology of Sales: How You Can Become The Top Spray Tan Salesperson (Without Feeling Salesy)

In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with, and shows how to shift from feeling like a pushy salesperson to acting as a trusted guide for your clients. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: * Clients don't buy products, they buy results — confidence, convenience, and looking and feeling better — so sell the outcome, not the service. * Ask guiding questions instead of just taking orders to naturally open the door to upsells and better client outcomes. * Five closing techniques — the assumptive close, social proof, giving reasons, question-asking, and scarcity — give you real phrasing to sell with confidence. * Sounding unsure kills a sale, so stay confident and disciplined with your boundaries, especially around scarcity promotions. * "Stop selling from your wallet" — never assume a client won't spend money just because you wouldn't. Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

Spray Smarter: A Conversation with Fuji Spray Sunless

In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line. By the end of this episode, you will learn about: * Why airless sprayers (1,600–3,000 PSI) are dangerous compared to HVLP turbines for spray tanning * The difference between flow-through motors (portable, 10–15 tans/day) and tangential bypass motors (durable, 40–60+ tans/day) * How to troubleshoot common turbine noises and applicator pressure issues * Why warm water beats pricey gun cleaners, and why WD-40 should be avoided * How to choose between the Solo, Studio, and Salon Tan units, plus what makes the ergonomic FT5 applicator different Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

How to Level Up When You're Not Ready

In this episode of Slay The Spray, Kelly Callahan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over again is the only way to level up in both business and life. Get GlossGenius at glossgenius.com [http://glossgenius.com/] and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. Enjoy an exclusive Bronzite discount at xtansunless.com with the code PODCAST. By the end of this episode, you will learn about: * Why confidence comes after action, not before it * How thinking of entrepreneurship like a video game changes the way you handle failure * Why not investing in yourself has nothing to do with money and everything to do with self-belief * How saying yes to scary things over and over builds an unshakeable confidence nobody can take from you * Why letting fear make your decisions is costing you more than just your business Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!

From Solo Artist to CEO: Scaling a Spray Tan Empire

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at glossgenius.com [http://glossgenius.com/] and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the end of this episode, you will learn about: 1. How to know when it's time to make your first hire, and how to avoid overpaying or overextending yourself in the process. 2. A stress-free system for transitioning your shift hours to new staff without taking a financial hit. 3. Why being fully booked out is actually stalling your growth and costing you clients. 4. How to navigate the identity crisis that comes with stepping back from being "The Spray Tan Girl." 5. The real signs of burnout in the sunless industry, and how to build a business that can run without you in an emergency. Connect with Kelly: * Instagram: instagram.com/iam_kellyann [http://instagram.com/iam_kellyann] * TikTok: tiktok.com/@iam_kellyann [http://tiktok.com/@iam_kellyann] * Facebook: facebook.com/groups/beautybusinessbabes [http://facebook.com/groups/beautybusinessbabes] * YouTube: youtube.com/@iam_kellyann [http://youtube.com/@iam_kellyann] * Website: spraytanclass.com [http://spraytanclass.com/] And of course, don’t forget to join us next time for another episode of Slay The Spray!