Before the Build

Fierce Design: Natalie Officer on Trust, Craft, and Community

Host Jake Fabish sits down with Louisville designer Natalie Officer to explore her journey from staging to full-scale renovations, commercial work, and the creation of Ora House — a custom furniture and Cabinetry line. They discuss collaboration, constraints, team growth, and the role of curiosity in design. The conversation touches on practical challenges (lighting, construction coordination), community-focused projects like donut shops and hotels, hiring and capacity decisions, and how Natalie’s work champions local artisans and earns national recognition.

Blending Indoors & Out: Nicole’s Biophilic Backyard Makeovers

Host Jake Fabish sits down with Nicole, owner of Blend Design, to explore her approach to exterior styling and landscape design. They discuss remote projects, using biophilic principles and natural materials to soften hardscapes, and practical strategies for creating flow, texture, and emotional connection in outdoor spaces. Nicole shares client stories about balancing competing tastes, planning for long-term growth and maintenance, and her goal to expand into hospitality and remote styling work. The episode highlights the value of thoughtful, cohesive outdoor design that feels like an extension of the home.

People-First Design: Inside Rachel Worley’s Human-Centered Commercial Architecture

Architect Rachel Worley of 3.Design discusses her people-focused approach to commercial architecture, working with historic renovations and office tenant improvements, and how collaboration, thoughtful design, and understanding client culture shape successful projects. She shares stories from early international work in East Africa, building a solo practice supported by a virtual team, and practical takeaways for designing functional, human-centered workspaces and home offices.

Building a Legacy: The Jones Family’s 200-Year Vision for Clore Station

On this episode of Before the Build, host Jake Fabish sits down with Gant Jones of Jones Design A&P to discuss the family’s 200‑year land legacy and the Clore Station development in Oldham County. They cover design and planning decisions, traditional architecture, form‑based smart code, and how innovations like AI and drones may shape future walkable, mixed‑use communities.

Emily Paprocki - Rock Paper Hammer - Building Legacy with Family

On this episode of Before the Build, host Jake Fabish sits down with Emily Paprocki, owner of Rock Paper Hammer in Louisville, Kentucky. Emily and her husband Derek, both trained in architecture, share their journey from San Francisco to Louisville and how they built a unique, design-led firm that combines architecture, construction, and a custom cabinet shop. Emily discusses her creative process, the value of early design work, balancing client expectations and budgets, and the benefits of working with trusted builders. They also talk about running a small, quality-focused business and the importance of communication in delivering projects that clients love.