Creating Experiences That Connect: Sarah Effertz on Events, Relationships, and Reinvention
What does it take to create an event people actually remember?
In Episode 25 of Beyond the Bottom Line, Bob and Maria sit down with Sarah Effertz, owner of Blu Elefante Events, to talk about building a business rooted in creativity, connection, and calm under pressure.
Sarah shares how she went from finance to marketing to launching her own event planning company, why she believes she’s not just planning events but creating experiences, and how she navigated the uncertainty of COVID by pivoting into virtual fundraising and new service offerings.
This conversation is about entrepreneurship, reinvention, relationships, and what it really looks like to build something meaningful while staying true to the way you’re wired.
In this episode, we explore:
* How Sarah discovered her love for event planning through large-scale community events and fundraising experiences
* Why she believes the real work is not planning events, but creating experiences that bring people together
* What it took to launch her own business, trust her instincts, and grow through uncertainty
* How she pivoted during COVID by helping nonprofits reimagine fundraising through virtual events
* The balance between creativity, business ownership, boundaries, and building strong client relationships
* Why relationships remain at the center of everything she does
🎧 Listen now or watch on YouTube.
🔗 Guest Info:
Blu Elefante Events: bluelefante.com
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Disclosures:
This podcast is for informational and educational purposes only and should not be considered personalized investment, tax, or legal advice. Any guest services mentioned are independent of Stone House Investment Management, LLC. Investment advisory services are offered through Stone House Investment Management, LLC, an SEC-registered investment adviser. Registration with the SEC does not imply a certain level of skill or training. Testimonials are unpaid and may not be representative. Past performance is not indicative of future results. Please refer to our ADV and other disclosures for complete information - https://www.stonehouseinv.com/disclosures/ [https://www.stonehouseinv.com/disclosures/].