BobCast - The Digital Marketing Podcast

Managing Paid Search in large enterprises is a different ball game. Managing enterprise PPC campaigns involves not just managing millions of keywords but also managing big budgets, managing multiple stakeholders, building internal teams and importantly ensuring that other business units are not bidding against each other. In this episode of BobCast, our host Bob Tripathi dives deeper into the math driven world of Pay-Per-Click management. This presentation was part of Bob’s speaker presentation at Search Marketing Expo held in San Jose, California. In this Managing PPC at Scale podcast, you’ll learn: * Different Paid Search Team Models * How to Build Your PPC team * Characteristics of an Paid Search Manager * How to avoid PPC bidding wars * Why you should be managing PPC on Margins Have questions about digital marketing? Email Bob@bobtripathi.com [Bob@bobtripathi.com]and let us help improve your digital marketing. You can also click here [https://www.digitalsparxmarketing.com/free-resources/] to access additional digital marketing resources.

Filling up seats week after week, month after month for your next event at your venue is hard work. Customers have a lot of choices and competition online is fierce! So how do you cut through the noise and generate demand to drive ticket sales through Digital Marketing in 2020? In this episode of Bobcast, we present a live webinar recording on how we generated 10x revenues with digital marketing. In this episode, you’ll learn: * How to create a holistic digital marketing strategy for ticket sales * How to generate demand to drive new ticket sales * How to combine Search Marketing, Social Media & Content for new sales * How to use Facebook & Instagram to drive new ticket sales * How to create metrics and KPI’s (key performance indicators) for your digital programs * And many other topics… Have questions about digital marketing? Email Bob@bobtripathi.com [Bob@bobtripathi.com]and let us help improve your digital marketing. You can also click here [https://www.digitalsparxmarketing.com/free-resources/] to access additional digital marketing resources.

Leading marketing function in a B2B SaaS company backed by leading VC’s in Silicon Valley and elsewhere is like driving a Ferrari in the fast lane. There are pressures of scaling quickly and with that comes trying out out-of-the-box marketing tactics or growth hacking to keep the hockey stick continuously going up. In this episode of BobCast, we have Brett Chester, VP of Marketing at SiteTracker who dives deeper into all areas of growth hacking and how to grow your marketing program and make it truly holistic. In this episode, you’ll learn: * Growth Hacking in SaaS world * Tactical areas of Growth Hacking * Pressures of VC backed companies on Marketing * Demand Generation vs Capturing Demand * MarTech integration in the current marketing landscape * Building In-House Marketing Team vs working with agency partners * Building your Marketing Data Dashboard Have questions about digital marketing? Email Bob@bobtripathi.com [Bob@bobtripathi.com]and let us help improve your digital marketing. You can also click here [https://www.digitalsparxmarketing.com/free-resources/] to access additional digital marketing resources.

Marketers spend an unprecedented $37 Billion in Social Media Ad Spend in 2019 out of which 80% of ad spend was on Facebook ads (includes Instagram). Companies though are still struggling with optimizing their ad spend on social media including not knowing what metrics to measure the success of their ad campaigns. Tune in to this exclusive episode of BobCast, where the role have been reversed and Bob Tripathi is in the hotseat as a speaker. Bob breaks down why companies are still struggling with Social Media ads and why many are doing it wrong. Bob provides his 7 proven tactics that can turn any campaign into a profitable Facebook ads campaign. A must listen to episode if you run paid social media campaigns. Have questions about digital marketing? Email Bob@bobtripathi.com [Bob@bobtripathi.com]and let us help improve your digital marketing. You can also click here [https://www.digitalsparxmarketing.com/free-resources/] to access additional digital marketing resources.

As we head into 2020, marketers love to predict on what marketing tactics will work in the new year. For BobCast, we thought of taking a different approach and instead create marketing predictions based on what we learned in 2019. After all, the past guides us into the future. In this episode, we picked out top 10 tips collectively shared by our guest speakers that could be groundbreaking in 2020. Tune in to this episode of BobCast and learn the following tips, to help you succeed in 2020: * The Importance of Marketing Planning * Marketing Channel Mix * Creating Actionable Content * Improving Your Email Deliverability Rates * How to Launch an Employee Advocacy Program * Getting Started with Podcasting in 2020 * Conversion Optimization Testing Principles * Moving Towards Progressive Web Apps in 2020 * Building a Digital Marketing Team * A Day in the Life of a CMO Have questions about digital marketing? Email Bob@bobtripathi.com [Bob@bobtripathi.com]and let us help improve your digital marketing. You can also click here [https://www.digitalsparxmarketing.com/free-resources/] to access additional digital marketing resources.