Breaking Through Biz

Letting Young Stars Shine

On today’s podcast we spoke to Christen Griffin. Christen is the founder and CEO of two very new companies that only started earlier this year. One is called Ethos Streaming, and the other is Juvenile Minds Entertainment. Both are platforms that provide young, underrepresented filmmakers with a place to showcase films that address many issues such as poverty, black on black crime, and mental health. According to Christen, many small businesses are lacking in the social media department. In order to receive customers, you have to be known and social media can help with that. He created a screen writing program that provides tiers for each step in filmmaking from writing the script itself all the way to producing the film. The user can then learn and use each tier to produce a finished product to express their creativity and message. Christen’s advice for small and newly starting businesses is to not be afraid to utilize up and coming employees such as college students who might be learning the trade and have some knowledge to offer. Hiring professionals in the beginning stages of your business can be too costly and can in turn hurt the business instead of helping it thrive. Christen also says that when a business uses social media to tell their story make sure they think about their audience and gear it towards them. Depending on the product or service they are trying to sell will determine the kind of content they put into their social media message. Key Takeaways: “It’s all about presence”. – Christen Griffin Contact Information: Instgram-@Juvminds_ent and @Therealethoscg Juvminds_ent juvenilemindsent@gmail.com [juvenilemindsent@gmail.com]

Finding Balance between Two Businesses and Life

On today’s podcast we spoke to Danyal Timmermann. Danyal is the owner, founder, and lead instructor at Boom Pilates in Creve Coeur. She is also the Director of Internal Support at Timmermann Group, a marketing company founded by her husband Rob. Timmermann Group has been implementing EOS now for a couple of years, so Danyal has also been able to carry some of those aspects over to Boom as well. Danyal went to college and majored in Fashion. This led her into retailing, which she did for several companies over the course of 17 years. Branding was her background and she enjoyed it. When her husband started Timmermann Group in 2003 they used her corporate background in talent and recruitment to really get the business up and running. Her journey with Pilates began in 2012 after a C-section delivery of her son left her without any abdominal control. After taking a Pilates class she immediately felt her core strengthen and began taking classes regularly. She then became certified and taught at various studios throughout the St. Louis area as well as held classes in the basement of their home. When that became too much, she knew she needed a studio and in 2019 Boom Pilates was born. These days Danyal has a staff of eleven who all help delegate different aspects of the studio so she can also devote time to Timmermann Group and to her family life. She plans her weeks out, sometimes six weeks in advance. Having structure and routine is something she loves and by doing so it brings balance into her very busy life. Key Takeaways: “Manifesting is a powerful resource for our mind.” – Danyal Timmermann “Structure gives you freedom.” – Tabetha Sheaver Contact Information: Visit their website at www.boompilateslife.com [http://www.boompilateslife.com]

Transforming Your Content to Brilliant, Fun, and Profitable

In today’s podcast we spoke with Tom Ruwitch. Tom is the founder of Story Power Marketing where he helps clients create interesting and captivating content so to attract potential customers into purchasing their services. In 2001 he founded an email service provider company that had software that created, delivered, and attracted campaigns. He expanded the business into a full-service marketing agency by the name of MarketVolt because he saw too many companies using the same boring content to deliver their services without getting results. Tom wanted to provide better, more exciting alternatives to market their services in order to help them change that. In 2019 he sold MarketVolt and doing what he had already been doing he started Story Power Marketing in January of 2020. Continuing with his mission to help companies tell their stories through interesting and captivating marketing, Tom created a concept he calls “The Plan Framework”. The word “plan” is a mnemonic device that means promise, lesson, anecdote, and next step. Each of these concepts is incorporated into every email, webpage, or piece of content that Tom creates for a company. He believes that there are two things you should always have in your content. One is to always entertain, and the other is to sell. Both are equally important. Tom’s interesting and innovative way to market a company has made Story Power Marketing the success it is today. Key Takeaways: “We began to help our clients, before I sold the company, to power up their creative content, to transform their content from prospect repelling to client attracting.” – Tom Ruwitch “Copy is not written. Copy is assembled.” – Eugene Schwartz Contact Information: Storypowermarketing.com Get a free download of his e book at this link: https://get.storypowermarketing.com/tabetha [https://get.storypowermarketing.com/tabetha]

Bringing Joy to the Workplace

On today’s podcast we spoke with Jenn Whitmer. Jenn is a sought-after keynote speaker and executive coach. She does team building and leadership development. She also has her own podcast called Joyosity. She is lovingly referred to as “The Chief Joymaker”. When Jenn is working with a company and the people of that company, she prefers to use a personality framework assessment called the Enneagram. It is built a little differently because it helps us see deeper. It answers the question “why”. What are the motivations behind how people see the world. It explains the components of their lives, how they think, feel, and act. It honors the complexity of people which then shows them how they can do things differently. One component she addresses with companies is called toxic positivity. It is something that is not helpful in a company and can cause damage if it is unaddressed. Toxic positivity is when people ignore the bad by saying everything is going to be fine. They tend to push things aside and by not trying to resolve the issue creates negativity in the work environment. Jenn addresses three other kinds of toxicity when coaching a company. One is called misalignment. This is where the question of do the words match the actions comes into play. The values of the company need to match their actions. Another form of negativity is called triangulated communication. We call this gossip or venting, but instead of addressing the person there’s an issue with this negative conversation behind the scenes only creates more animosity and nothing gets resolved. The third one is very intuitive. It’s more of a feeling that something is off. It can be an uncomfortable feeling in our stomachs or maybe a tingling at the back of our neck. Values are so important because they are going to come out whether a company wants them to or not, so companies need to be intentional. Your values determine how you choose to behave and how you choose to behave determines your results. Key Takeaways: “And toxic positivity ignores the grief and just tries to be almost like cotton candy which eventually makes you sick.” – Jenn Whitmer “That misalignment of values obviously can just be super detrimental to any organization.” – Tabetha Sheaver Contact Information: jenn@Jennwhitmer.com [jenn@Jennwhitmer.com]

Bringing Joy to the Workplace

On today’s podcast we spoke with Jenn Whitmer. Jenn is a sought-after keynote speaker and executive coach. She does team building and leadership development. She also has her own podcast called Joyosity. She is lovingly referred to as “The Chief Joymaker”. When Jenn is working with a company and the people of that company, she prefers to use a personality framework assessment called the Enneagram. It is built a little differently because it helps us see deeper. It answers the question “why”. What are the motivations behind how people see the world. It explains the components of their lives, how they think, feel, and act. It honors the complexity of people which then shows them how they can do things differently. One component she addresses with companies is called toxic positivity. It is something that is not helpful in a company and can cause damage if it is unaddressed. Toxic positivity is when people ignore the bad by saying everything is going to be fine. They tend to push things aside and by not trying to resolve the issue creates negativity in the work environment. Jenn addresses three other kinds of toxicity when coaching a company. One is called misalignment. This is where the question of do the words match the actions comes into play. The values of the company need to match their actions. Another form of negativity is called triangulated communication. We call this gossip or venting, but instead of addressing the person there’s an issue with this negative conversation behind the scenes only creates more animosity and nothing gets resolved. The third one is very intuitive. It’s more of a feeling that something is off. It can be an uncomfortable feeling in our stomachs or maybe a tingling at the back of our neck. Values are so important because they are going to come out whether a company wants them to or not, so companies need to be intentional. Your values determine how you choose to behave and how you choose to behave determines your results. Key Takeaways: “And toxic positivity ignores the grief and just tries to be almost like cotton candy which eventually makes you sick.” – Jenn Whitmer “That misalignment of values obviously can just be super detrimental to any organization.” – Tabetha Sheaver Contact Information: jenn@Jennwhitmer.com [jenn@Jennwhitmer.com]