Story-Driven Business podcast with Susanna Rantanen

What if the problem isn’t a lack of talent—but a lack of trust in your brand? In this episode of the Story-Driven Business Podcast, Susanna reveals why the talent shortage you’re experiencing is actually a positioning problem and a trust issue. You will learn how to fix it by turning your employer brand into a growth strategy. ✅ Learn how to attract the right people before you even post a job.✅ Discover why most employer brands push talent away—and how to stop doing that.✅ Get inspired to lead with purpose, clarity, and the Magnetic Employer Branding Method™. 🎧 Listen now and dive deeper in the show notes at modernemployerbrand.com/podcast202 [https://modernemployerbrand.com/podcast202] 📚 Learn more about the method at storydrivenemployerbranding.com [https://storydrivenemployerbranding.com] ✨ Explore how we help growth companies at emine.fi [https://emine.fi/en/]

What if the reason your employees aren’t engaged, your strategy isn’t landing, or your change initiative is falling flat isn’t the idea itself, but how you’re communicating it? In this episode of the Story-Driven Business Podcast, Susanna Rantanen, the world’s leading expert in story-driven, modern employer branding, guides you through the biggest shift today’s business leaders need to make: ➡️ Stop being the hero. ➡️ Start being the guide. If you want to influence change, inspire people to act, and become a more impactful communicator, this is your playbook. Want the show notes? Go to: https://modernemployerbrand.com/podcast201

🔥 The future of work isn’t coming. It’s here. And most companies? Still marketing like it’s 2019. Still running talent campaigns that feel generic. Still separating leadership voice from employer brand. Still wondering why trust and advocacy are fading. Deloitte’s 2025 Human Capital Trends Report says it clearly: Human outcomes are business outcomes. Story is now a leadership tool—not a marketing trick. Episode 200 of my Story-Driven Business Podcast shows how to evolve your brand—and your leadership—for this new era. 💡 Why campaigns alone won’t work 💡 How story builds affinity 💡 Why leaders must market through culture and narrative—not slogans Show notes available: modernemployerbrand.com/podcast200 [https://modernemployerbrand.com/podcast200]📕 Learn the method: storydrivenemployerbranding.com [https://storydrivenemployerbranding.com]

Employees won’t advocate for what they don’t understand—or feel. Too many companies mistake “brand awareness” or internal campaigns for advocacy. But without emotional connection to your strategy—without brand affinity—you’ll never build a true culture of alignment, ownership, and advocacy. Today, we’re talking about a game-changing concept for CEOs and founders who are ambitious, who can achieve their vision, but whose company sometimes feels more like a loose collection of teams than a single, aligned force. Find the show notes for this episode here: https://www.modernemployerbrand.com/podcast199 [https://www.modernemployerbrand.com/podcast199] Get my book to learn a LOT about story-driven branding here: https://www.storydrivenemployerbranding.com [https://www.storydrivenemployerbranding.com] Subscribe to this podcast and please, if you loved my podcast, rate it and share the love to others who you believe will love it, too! Lots of love Susanna

🔥 CEOs, listen up. The most powerful storyteller in your employer brand isn’t HR or comms. It’s YOU. When the person at the top goes quiet, so does the culture. But when you lead with a story—authentic, value-based, human story—your people don’t just listen. They align. They believe. They act. In this final part of my podcast series on modern leadership branding, I unpack why narrative power is the new executive influence tool—and what it looks like when the CEO becomes the Chief Storyteller. ✔️ What stories you should be telling ✔️ Where to show up (without being an influencer) ✔️ How to build credibility, consistency and culture with story This episode isn’t just for top execs—it’s for every EB pro trying to get their CEO to finally step up and speak up. 🎤 Show notes available here: https://modernemployerbrand.com/podcast198 [https://modernemployerbrand.com/podcast198] 📕 Get the book: https://storydrivenemployerbranding.com [https://storydrivenemployerbranding.com]