336: The Truth About “Clean Beef” and Why Consumers Are So Misled with Kayli Clawson

339: The Summer Weather Warning Every Cattle Rancher Needs to Hear with Gary Lezack

On today’s episode of the podcast, Lauren is joined once again by meteorologist Gary Lezak to break down what cattle producers and agricultural operations should expect from the weather pattern as we move deeper into summer and toward fall. Gary explains the current weather setup across cattle country, ongoing drought concerns in parts of the Plains, the potential for summer heat waves, and why there is already so much buzz around El Niño. The conversation also dives into Gary’s long-range weather forecasting model, the LRC, and how producers can use long-term weather trends to better prepare for heat stress, moisture patterns, and operational decision making in the months ahead. Links:Weather 20/20 Dashboard Discount⁠ - https://www.weather2020.com/partner/cattle-usa [https://www.weather2020.com/partner/cattle-usa] Substack - https://weather2020.substack.com/ [https://weather2020.substack.com/] The Global Predictor App ⁠- ⁠https://www.weather2020.com/global-predictor-mobile-app [https://www.weather2020.com/global-predictor-mobile-app] Youtube⁠ -https://www.youtube.com/@Weather2020 [https://www.youtube.com/@Weather2020] Follow Gary on X ⁠- https://x.com/glezak [https://x.com/glezak]  CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways:- Gary says the current weather pattern is still tracking very close to schedule- Severe weather season is beginning to wind down as summer approaches- Heat stress and disease pressure will become major concerns for cattle producers this summer- Early to mid-August could bring one of the strongest heat waves of the summer- Drought conditions are still significant across parts of Colorado, Nebraska, and the southern Plains- El Niño is developing, but Gary says it is still in its early stages- The media hype surrounding a potential “super El Niño” may be premature- Long-range forecasting tools can help producers prepare for wet and dry periods weeks in advance- Hurricane activity could be slightly below average this year if El Niño strengthens- Weather remains one of the biggest variables affecting agriculture and cattle operations every year Chapters:00:00 Introduction + Summer weather outlook for agriculture01:00 Gary’s cross-country road trip adventure04:45 California storms and the repeating weather pattern06:20 The LRC weather cycle explained07:15 Severe weather season winding down09:00 Drought conditions across cattle country10:00 Summer heat waves and cattle stress concerns11:20 How producers can use long-range weather forecasting12:00 Breaking down El Niño and why it matters14:00 Hurricane season outlook and tropical storm potential15:00 Summer rainfall expectations and drought persistence16:30 Final thoughts on preparing for summer weather risks Gary Lezak, weather forecast, agriculture weather, cattle weather forecast, El Niño, summer heat wave, cattle heat stress, drought conditions, long-range weather forecast, LRC weather model, Weather 2020, cattle country weather, agricultural forecasting, severe weather season, moisture outlook, summer drought, cattle operations, farming weather, ranch weather, Plains drought, weather pattern, climate outlook, Kansas weather, Nebraska drought, Colorado drought, hurricane season forecast, agricultural podcast, cattle producer resources, farming conditions, weather and agriculture

338: Last Week’s Selloff Has Us Asking: Is the Cattle Market Crashing? With Samantha Cozza-Wright

On today’s episode of the podcast, Lauren is joined once again by Samantha Cozza-Wright to break down last week’s volatile cattle market selloff and answer the question many producers are asking right now: Is the cattle market crashing? The conversation dives into feeder cattle volatility, the recent Cargill labor situation, drought-driven placements, cash cattle fundamentals, and why Samantha believes the cattle market still has strong long-term support despite recent fear and headline-driven trading. Lauren and Samantha also discuss consumer beef demand, cattle market resilience, New World Screwworm concerns, and what producers should realistically expect heading into summer. Connect with Samantha:Email - samantha@cattleusainsurance.com Phone - 785-940-5533Links:Nominate or request to be a guest - forms.gle/fRkvzRenh7mqkDXV7 CattleUSA Insurance - https://info.cattleusainsurance.com/l... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHpPeHdHeWNWalhpSWttNjVYSW1yLVE0Tm5WUXxBQ3Jtc0tsa1J5U3Q3TzR3bFlnR0VwZ3hwWFhLUlRuclVhQkh2MnRGeVp1dTFVa2FqNGZIUDFfenFTdTRJbVFUZVZFZDEwOHRHcmktaHFEZWFKZHBMR2JERlRteEZ4RVUyX0xBbU04NjNKbXJTanlnTkpKeml2WQ&q=https%3A%2F%2Finfo.cattleusainsurance.com%2Fl%2F1102253%2F2025-06-04%2F288f5m&v=AzRJXyQFIW8]⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXpSdEVTcGRObjJUWmwyZjI0bWZ2SWZVbzYxZ3xBQ3Jtc0tuMVhZNmhrRkZ0ZmxYUWJJZ25IYy0yQlBBc1htRUdVV1AyWGhpdlpNdENqUFN3cE1zWGV5TEFaemR4MEdPbkZKQmwxa3NxSzFaLUxWeVhuV1JhamVMcGNoSU9UbXA1b1RRRUV3WHBsNWh1eVBHQXRTQQ&q=https%3A%2F%2Fwww.cattleusa.com%2F&v=AzRJXyQFIW8]Facebook -   / cattleusamedia   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbDBGaUtQRDBkUC1QcHZ4dHJsUGJtMWxaVXNQUXxBQ3Jtc0tuNkJibTduU3hTZHZRN0pySlNrUXJjajd0MFdwRnRLR25MQXpQX1A5eW8zMHh2cFRKakRIV2hrUmFFakxNaGxXMlE1clZlRmhzN0tqSGc1Z3dkRXY2Ti1nTjdZV01EMlhYQUtuX0paYWtwdWtsV29fcw&q=https%3A%2F%2Fwww.facebook.com%2Fcattleusamedia&v=AzRJXyQFIW8]Instagram -   / cattleusa.media   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWpvUWRIY1VYZTZDb08yWGtudUdBZzZScUJDQXxBQ3Jtc0ttVk83TmZReGUwRGNYVXZUVDZ1NmtHc0wxV1FqS2xpNFc1RDBoYmlnbWNTUm13UlpzWEFyWWNiRm1MWEJTVHk4anVOeUY2OTRmRzkyQlhBT0hsd3Z0REw2WXRlRHBkNHdLSGwzQ2czbjlRNkRfaFJtQQ&q=https%3A%2F%2Fwww.instagram.com%2Fcattleusa.media%2F&v=AzRJXyQFIW8]Subscribe to our newsletter - https://www.cattleusa.shop/products/c... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZtYXJWVE9USjdIYWtVVmozcFB1TVBFamxXUXxBQ3Jtc0tud3Z1X0tWVEYzSzBFaVdTWXducDdfcGt0Xy1wN3g5WUVOS1hJdFVzVW1JV2V2MTh4Ylc5X2NSa3NUSk8yWnlvb0FRWXJGSEdqWHhaNXhBd3pOSnYtRnNLa2dzRkdRb1J2R3gxWENRaXc1Z0lLd2RQOA&q=https%3A%2F%2Fwww.cattleusa.shop%2Fproducts%2Fcattleusa-drive-premium-daily-newsletter%3Futm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26brid%3DYWdncwFNXt0EmdzFy5cJJBp84J9g&v=AzRJXyQFIW8]CattleUSA Media - https://www.cattleusamedia.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVBvR0ZHUzM4a2RoeE9XZ3AxN2YyQm9NNFN6UXxBQ3Jtc0tsSVhld1FSRVM2Q2lfOFFSbGNVeUp2bGxNdUNCOHQxemxIelh2YUE3S0VuVkQ3em9mWHppTjBOb01UWXJPX3dsNW9fak1mckNNamVVR1lPS1JfNkJxNDloQTU5UktsWWFGWlYtcEpPb3N3XzZEcXdXcw&q=https%3A%2F%2Fwww.cattleusamedia.com%2F&v=AzRJXyQFIW8]Lauren’s Instagram -   / _laurenmoylan   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbS16X2lzSXFaeUp4d3lQMGhsQVpKTklBbXBpd3xBQ3Jtc0trV0RfTWp6VzlMTVRPLXFxSU9jQlBVYkRTM08zN3JVcWZPUmpEUXp5LUVQRWVqaUJEYmpuZEtQbFIybTRFd0pBc0dDRXBSMGpBT2xvdUZjdWI0aWItUl9Idk5FeTAzRklrN2hiazVGRFdPdUNKRjVsTQ&q=https%3A%2F%2Fwww.instagram.com%2F_laurenmoylan%2F&v=AzRJXyQFIW8]Lauren’s Youtube -    / @showboatmediaco   [https://www.youtube.com/channel/UCp6TtsZiqDsIZqZ2KJ5SwJA]The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazh6TmZwS1hma3Zfa1V1OWJERE9WUjI2d1Zyd3xBQ3Jtc0tueU14OFJKUUxHN0hxXzJIcmo1aVk3YWZFd1htUWh2U3Z2RkJ2aEh6bGMzaXNqN3lLd1BHQmdoNmd2YlJoR2pzRVNVTm9LYkgwN1lyQWJnOHY2cHhKb3ZSUjhjS2JxTGs3czdfYlJaSnZ3R25ZdEwzOA&q=https%3A%2F%2Fwww.thenextgenag.com%2F&v=AzRJXyQFIW8] Key Takeaways: * Last week’s cattle market selloff was heavily influenced by fear and headlines * Labor disruptions at the Cargill Fort Morgan plant added pressure to the market * Many processing plants are still operating below full slaughter capacity * Futures market volatility continues increasing as prices remain historically high * Drought conditions and wildfire losses are influencing cattle placements * Some producers are marketing calves early due to feed and grass concerns * Beef demand remains a major source of strength for the cattle market * The U.S. cattle industry continues adapting through improved efficiency and carcass performance * Samantha does not believe this is currently “the beginning of the end” for the cattle cycle * Producers should continue watching volatility closely while focusing on long-term fundamentals Chapters: 00:00 Introduction + Is the cattle market crashing? 01:20 Kansas weather, planting season, and drought conditions 02:00 Breaking down last week’s cattle market selloff 03:30 Cargill labor disputes and processing plant concerns 05:45 Why processing slowdowns may not be as damaging as headlines suggest 07:00 Volatility, fear trading, and futures market pressure 09:15 Cattle on Feed Report breakdown and drought placements 11:15 Why producers are selling calves earlier than normal 12:00 U.S. beef production efficiency and industry adaptation 13:15 Is this the beginning of the end for the cattle market? 15:00 New World Screwworm concerns and border speculation 17:00 Final thoughts on resilience in the cattle industry cattle market crashing, cattle market selloff, Samantha Cozza-Wright, cattle market volatility, feeder cattle market, live cattle futures, cattle prices, cattle industry podcast, beef demand, Cargill Fort Morgan, processing plant strike, drought cattle market, cattle on feed report, feeder cattle prices, cattle market news, ranching podcast, cattle market update, beef industry trends, livestock markets, cattle producers, New World Screwworm, cattle border concerns, beef production, livestock industry, cattle market analysis, Kansas cattle industry, cattle cycle, beef demand outlook, agriculture podcast, cattle futures market

337: The Future of Beef Is in the Hands of the Next Generation with Wes Shaw

On today’s episode of the podcast, Lauren is joined by Wes Shaw, a fifth generation Texas cattle rancher and Texas Tech student currently pursuing a future in agricultural policy and advocacy. Wes shares his experience interning in Washington D.C., working around the Farm Bill, New World Screwworm discussions, and rural policy issues while also balancing life back home on his family’s cattle operation in the Texas Panhandle. The conversation dives into the disconnect between rural America and Washington, why young producers need to stay involved in policy conversations before decisions are made, and how the next generation of agriculturists can continue shaping the future of the beef industry through leadership, communication, and advocacy.Links: Wes's LinkedIn - https://www.linkedin.com/in/wes-shaw4/CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m⁠CattleUSA Website - https://www.cattleusa.com/CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_shareFacebook - https://www.facebook.com/cattleusamediaInstagram - https://www.instagram.com/cattleusa.media/Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9gCattleUSA Media - https://www.cattleusamedia.com/Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/Lauren’s Youtube - https://www.youtube.com/@ShowboatmediacoThe Next Generation Podcast Website - https://www.thenextgenag.com/Key Takeaways: - Why young cattle producers need to stay involved in policy conversations-The disconnect between Washington D.C. and rural America- Why agriculture must be proactive instead of reactive- New World Screwworm concerns and protecting U.S. cattle production- The importance of the Farm Bill for cattle producers- How internships and advocacy programs help shape future ag leaders- Why staffers in Washington are often just as important as elected officials- The future of agriculture, technology, and cattle production- Challenges facing young producers entering the cattle industry- Why Gen Z could play a major role in the future of agricultureChapters: 00:00 Introduction to Wes Shaw and Agricultural Policy01:11 Wes Shaw’s Background and Family Cattle Operation03:20 Experiencing Washington D.C. as a Young Rancher05:52 Why Agricultural Policy Matters to Producers08:50 Farm Bill Conversations and Rural Advocacy11:32 Young Producers and Political Disconnect14:24 Why Relationships in D.C. Matter16:19 Bridging the Gap Between Producers and Policy19:29 Texas Tech’s Agricultural Policy Internship Program23:05 Advice for Young People Entering Agriculture25:43 Why Wes Is Optimistic About Agriculture’s Future27:40 Final Thoughts on Leadership and Rural Americacattle market, cattle industry, agricultural policy, cattle ranching, farm bill, new world screwworm, Texas cattle rancher, beef industry, rural America, agriculture advocacy, Washington DC agriculture, cattle producers, livestock policy, agriculture leadership, Texas Tech agriculture, young farmers and ranchers, next generation agriculture, rural policy, agricultural communications, American cattle industry, agriculture internships, beef production, cattle herd, ag advocacy, policy and agriculture, cattle producers in Washington, ranching future, Gen Z agriculture, agriculture technology, livestock industry leadership

336: The Truth About “Clean Beef” and Why Consumers Are So Misled with Kayli Clawson

Today on the Cattle USA Daily Podcast Lauren is joined by guest Kayli Clawson of Leon River Premium Beef to discuss growing consumer confusion around beef labels, food marketing, and what terms like “clean beef” actually mean. The conversation dives into direct-to-consumer beef sales, misinformation online, consumer trust, social media influence, and why transparency is becoming one of the biggest conversations in the cattle industry today. Kayli also shares her perspective on women in agriculture, building relationships with consumers, and how producers can do a better job telling the story behind American beef production. Links: Leon River Premium Beef: https://www.leonriverpremiumbeef.com Kayli on LinkedIn: https://www.linkedin.com/in/kayliabernathy/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 [https://apps.apple.com/us/app/cattleusa/id1673147759] CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share [https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways: * Consumers are more confused than ever about beef labels and food marketing * Terms like “clean beef” often create more confusion than clarity * Social media has dramatically changed how consumers view agriculture * Direct-to-consumer beef sales continue growing across the industry * Transparency and trust are becoming increasingly important in beef marketing * Many consumers are disconnected from modern cattle production * Producers have an opportunity to better tell agriculture’s story * Women are continuing to take on larger leadership roles in the cattle industry * Local beef brands are helping reconnect consumers to ranchers * Beef demand remains strong despite economic pressures and higher prices Chapters: 00:00 Introduction + Kayli Clawson background 03:00 What “clean beef” actually means 06:00 Consumer confusion around beef labels and marketing 10:00 Social media, misinformation, and food trends 14:00 Direct-to-consumer beef and consumer trust 18:00 Building relationships between ranchers and consumers 22:00 Women in agriculture and leadership in the cattle industry 26:00 The future of beef marketing and consumer education clean beef labels, consumer confusion beef, beef marketing, direct to consumer beef, Kayli Clawson, Leon River Premium Beef, women in agriculture, beef industry podcast, cattle industry marketing, consumer trust beef, ranch to table beef, food labeling confusion, beef misinformation, agriculture social media, premium beef sales, cattle ranching Texas, local beef marketing, beef transparency, consumer education agriculture, beef demand, cattle producers, ranchers and consumers, agriculture communication, beef industry trends, sustainable beef, beef business, food marketing agriculture, direct beef sales, cattle industry leadership, American beef production

335: Million Acre Ranches, Crocodiles & Wagyu… Welcome to Australian Beef Production with Matt Brown

On today’s episode of the podcast, Lauren is joined by Australian beef producer and consultant Matt Brown for a super fascinating conversation about cattle production in Australia, grazing management, Wagyu genetics, export markets, and how technology and data are reshaping the global beef industry. Matt shares his story growing up in Queensland, working across multiple sectors of the Australian cattle industry, and how his family’s operation has evolved into a data-driven Wagyu and grazing business focused on efficiency, environmental stewardship, and premium beef production. Links: Beef Australia: https://beefaustralia.com.au/ Matt's LinkedIn: https://www.linkedin.com/in/matt-brown-b6541b25a/ CattleUSA Insurance - https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m [https://info.cattleusainsurance.com/l/1102253/2025-06-04/288f5m] ⁠CattleUSA Website - https://www.cattleusa.com/ [https://www.cattleusa.com/] CattleUSA App IOS: https://apps.apple.com/us/app/cattleusa/id1673147759 [https://apps.apple.com/us/app/cattleusa/id1673147759] CattleUSA App Android: https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share [https://play.google.com/store/apps/details?id=com.edgarmcbee.cusamobile&pcampaignid=web_share] Facebook - https://www.facebook.com/cattleusamedia [https://www.facebook.com/cattleusamedia] Instagram - https://www.instagram.com/cattleusa.media/ [https://www.instagram.com/cattleusa.media/] Subscribe to our newsletter - https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g [https://www.cattleusa.shop/products/cattleusa-drive-premium-daily-newsletter?utm_source=ig&utm_medium=social&utm_content=link_in_bio&brid=YWdncwFNXt0EmdzFy5cJJBp84J9g] CattleUSA Media - https://www.cattleusamedia.com/ [https://www.cattleusamedia.com/] Lauren’s Instagram - https://www.instagram.com/_laurenmoylan/ [https://www.instagram.com/_laurenmoylan/] Lauren’s Youtube - https://www.youtube.com/@Showboatmediaco [https://www.youtube.com/@Showboatmediaco] The Next Generation Podcast Website - https://www.thenextgenag.com/ [https://www.thenextgenag.com/] Key Takeaways: * Australian beef production is becoming increasingly data and technology driven * Grazing management and ecosystem health are major focuses across Australia * Export markets heavily influence production decisions in both Australia and the U.S. * Wagyu production continues growing as demand for premium beef increases globally * Crossbreeding strategies are playing a major role in improving efficiency and meat quality * Australian producers are utilizing detailed carcass and feedlot data to guide breeding decisions * Environmental adaptation matters greatly when selecting genetics for different regions * Regenerative agriculture and land stewardship are becoming larger conversations worldwide * U.S. and Australian cattle producers can learn a great deal from each other’s production systems * Market-driven cattle production is shaping the future of the global beef industry Chapters: 00:00 Introduction to Australian cattle production 03:00 Differences between the U.S. and Australian beef industries 06:00 Technology, data, and modern cattle management 10:00 Grazing management and regenerative agriculture 15:00 Climate challenges and ranching in Australia 19:00 Wagyu cattle, genetics, and premium beef markets 24:00 Feedlot performance, carcass data, and breeding decisions 29:00 What U.S. and Australian cattle producers can learn from each other 33:00 Beef Australia and the future of global beef production Australian cattle industry, Australian beef production, Wagyu cattle Australia, global beef industry, grazing management, regenerative agriculture cattle, beef export markets, Wagyu genetics, cattle genetics, premium beef production, Australian ranching, Queensland cattle producer, livestock data analytics, beef production technology, cattle grazing systems, feedlot cattle, carcass data cattle, Wagyu crossbreeding, cattle market trends, sustainable beef production, beef industry podcast, ranching Australia, cattle consulting, environmental stewardship cattle, global cattle markets, beef demand, cattle operation management, Heartline Grazing, Australian Wagyu, U.S. vs Australia beef industry