Code to Market

How to Sponsor a Developer Event: React Miami Review

Plus GitHub is losing trust and thoughts on side events billboards.

Where do the SaaSpocalype & Facebook Ads fit into your GTM Strategy?

Cursor quietly racks up 8M+ views with dev content on Facebook, while everyone else is still stuck posting for Twitter clout. Meanwhile, teams are rapidly building internal AI tools, keeping systems of record but replacing everything else with CLIs, prompts, and lightweight apps. The real shift isn’t SaaS dying, it’s interfaces changing, and most companies are behind (so you still have plenty of time).

When Overreaction Becomes the Story

Executives overreacting publicly can backfire, especially when intent is misunderstood, while thoughtful follow-ups and apologies can actually strengthen perception. Replit’s polished launch shows that high production alone isn’t enough, and the real missed opportunity is in how companies “land” launches through follow-up distribution. Meanwhile, Cloudflare continues to dominate the narrative with aggressive platform moves, raising questions about control, positioning, and consistency across their ecosystem.

SLOP FORK

Which side benefitted more from Cloudflare’s “slop fork” of Next.js and the attention war with Vercel. Also, Raycast’s standout Glaze launch, Resend’s smart migration tooling, clever partner marketing plays that turn product moments into distribution, a bold live demo lesson from Laravel, and a deep dive into AI agents replacing operational work.

Squandering a Billionaire's Attention

Episode 45 of Code to Market covers three very different marketing lessons from the dev world:• A bizarre launch from Taalas that broke some “best practices” on Twitter… and still pulled 4M views.• The HubSpot / OpenCode drama, where Dharmesh Shah forked an open-source project and the maintainers may have fumbled a massive partnership opportunity.• How companies should respond when infrastructure fails, from Clerk outages to the reality that “it’s always your fault” even when an upstream provider goes down.Sometimes great products win even with messy launches.Sometimes founders react instead of spotting the opportunity.We break down what actually matters.