Commerce Famous Podcast

In this final episode of Season 2, Ben and Jason discuss their personal journey -- from when they met to what is next on the horizon as Ben moves on and starts his new business venture. Tune in to hear their candid conversation as they reflect on their experiences together over the years, and the transition to a new chapter.

* Carrie's background in IT procurement at Ford laid a strong foundation for her career. * Her transition from procurement to project management sparked her interest in software development. * Carrie emphasizes the importance of agile methodologies in project management. * She highlights the evolution of e-commerce platforms and their impact on the industry. * Working with a talented team at Classy Llama allowed for successful project delivery. * Remote work was successfully implemented at Something Digital before the pandemic. * Carrie's experience with AB InBev showcases the complexities of global B2B sales. * Each country had unique challenges due to different ERP systems and market conditions. * The importance of understanding local markets in global implementations is crucial. * Carrie's journey reflects the dynamic nature of the e-commerce landscape. Headless implementations can provide complex solutions for e-commerce. * Revenue sharing models can be problematic in B2B contexts. * Transformative success in B2B e-commerce is achievable with the right strategies. * Regulatory challenges vary significantly by country and must be addressed in e-commerce. * Conscious commerce focuses on understanding customer needs and data integrity. * Content creation should not be an afterthought in e-commerce strategies. * Authenticity in content is crucial for brand connection. * Brands must adapt to the evolving landscape of consumer expectations. * Choosing the right e-commerce platform is essential for flexibility and growth. * Risk management is a critical consideration in e-commerce solutions.

* The Shopware Community Hub aims to enhance community engagement. * Quality learning content is essential for community enablement. * Community events foster connections and collaboration. * The development of the hub involved extensive community feedback. * Investing in education is a priority for Shopware. * The hub facilitates knowledge sharing among community members. * Interactivity in learning paths enhances the educational experience. * Community contributions are vital for the hub's success. * Building a strong ecosystem requires collaboration and support. * The hub is designed to adapt to the needs of its users. The interaction is the core of community engagement. * Intrinsic motivation can lead to more sustainable contributions. * Recognition of contributions is essential for community growth. * Different individuals are motivated by different factors. * Building a community hub requires understanding user needs. * Learning pathways should be modular and user-focused. * Community contributions enhance the value of the hub. * The hub aims to create a space for collaboration and synergy. * Future success depends on community feedback and involvement. * Investing in community development is crucial for long-term success.

* Jason Young transitioned from seminary to e-commerce through a passion for technology and community service. * His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities. * The firearms e-commerce space is often overlooked by mainstream tech companies due to perceived risks. * Building relationships is crucial in the firearms industry, where trust and loyalty are paramount. * Personalization in e-commerce is becoming increasingly important, especially in sensitive markets like firearms. * Merchants need to navigate the complexities of compliance and regulations in the firearms industry. * Owning the platform allows businesses to pivot quickly in response to market changes. * The industry is experiencing a golden era of e-commerce with more options than ever before. * Trade shows are vital for relationship building rather than just closing deals. * The future of e-commerce will focus on personalized experiences while respecting customer privacy.

Takeaways Customer experience has evolved significantly over the past decade. Brands must focus on intentionality and discipline in their strategies. Data collection is essential, but insights are what drive success. AI is a powerful tool, but organizations must assess its ROI. B2B customers now expect B2C quality experiences. Personalization is still in its early stages of development. Consulting can help businesses identify blind spots in their strategies. The fundamentals of understanding customers remain crucial. Hyperlocal shopping and connected channels are key for future success.