Ctrl Alt Lead
Speed is one of AI’s easiest wins and one of its biggest traps. In this episode Bastien Parizot of Reckitt explains why faster execution alone is not a business case for AI adoption. At Reckitt, AI initiatives live or die by a simple test: can they deliver higher‑quality outcomes? “If it’s faster but not better,” Parizot says, “it’s a lot of investment for not really making our business better.” Parizot outlines Reckitt’s proof‑of‑value framework and its “deep and narrow” rollout across marketing and R&D, where AI is embedded directly into everyday work rather than siloed pilots. Projects that save time but fail to raise standards are stopped outright. Become a member of Computing today at www.computing.co.uk [https://www.computing.co.uk/] LinkedIn: @computing-- [https://www.linkedin.com/company/computing--/] / Tom Allen [https://www.linkedin.com/in/tom-allen-86782941/] / Penny Horwood [https://www.linkedin.com/in/pennyhorwood/] Are you an IT leader with a story to tell? Get in touch by emailing tomallen@thechannelcompany.com [tomallen@thechannelcompany.com]. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.
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