Cover image of show Direct Sales: the Other 99% Podcast

Direct Sales: the Other 99% Podcast

Podcast by Lisa Duck

English

Business

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About Direct Sales: the Other 99% Podcast

Welcome to The Other 99%—the podcast that gives you a real-world look at what it’s like to build a direct sales business. Join host Lisa Duck, co-host Susan Larimer, and their amazing guests as they share stories, strategies, and smart tips from the everyday direct sellers who are showing up, standing out, and building success on their terms. You’ll hear honest conversations, relatable moments, and practical ideas you can actually use—plus a few laughs along the way. 🎧 New episodes drop every Tuesday—make sure to follow so you never miss a conversation worth hearing!

All episodes

127 episodes

episode E126: Your Intentional Life Part 1/5: You're Busy... But Is It Working? artwork

E126: Your Intentional Life Part 1/5: You're Busy... But Is It Working?

In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it's draining us. Susan shares the inspiration behind her new workbook to help women figure out what to say yes to, what to say no to, and how to do it without the guilt spiral that usually follows. We get into why direct sellers are especially prone to saying yes to everything, share our most expensive yeses (spoiler: one of them cost a whole career), and Susan walks you through the first exercise in her workbook — the Life Inventory. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/cinchshare [https://lisaduck.com/cinchshare/] | Code: 99POD Connect with Lisa: lisaduck.com [https://lisaduck.com/its-me-lisa/] Connect with Susan: susanlarimer.com [https://susanlarimer.com/its-me-susan/] 🎵 Music: French Morning Music by CreatorMix.com 📌 Disclaimer: Some links may be affiliate links. We only recommend tools that we use and trust.

16 Jun 2026 - 21 min
episode E125: Instagram Secrets, Substack & Selling from the Soul with Sue B. Zimmerman artwork

E125: Instagram Secrets, Substack & Selling from the Soul with Sue B. Zimmerman

Lisa and Susan sit down with Sue B. Zimmerman [https://www.instagram.com/suebzimmerman?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==] — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood [https://substack.com/@suebzimmerman?r=2wb5tr&utm_medium=ios&utm_source=profile], and why she's more energized about her business now than ever. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare [https://lisaduck.com/cinchshare] 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit: French Morning Music by CreatorMix.com ⚠️ Some links are affiliate links. I may earn a small commission at no extra cost to you. Educational purposes only.

9 Jun 2026 - 30 min
episode E124: How to Host an Online Party on Your Website Instead of Facebook artwork

E124: How to Host an Online Party on Your Website Instead of Facebook

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up. Sponsored by CinchShare — try FREE for 30 days 👉 https://lisaduck.com/cinchshare/ [https://lisaduck.com/cinchshare/] 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

2 Jun 2026 - 33 min
episode E123: Top 10 Blogs Every Direct Seller & Small Business Owner Needs on Their Website artwork

E123: Top 10 Blogs Every Direct Seller & Small Business Owner Needs on Their Website

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how. Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and Industry Beliefs. Sponsored by CinchShare — try FREE for 30 days 👉 lisaduck.com/cinchshare 🔗 Connect & Explore ✔️ More from Lisa 👉 https://lisaduck.com/its-me-lisa/ [https://lisaduck.com/its-me-lisa/] ✔️ More from Susan 👉 https://susanlarimer.com/its-me-susan/ [https://susanlarimer.com/its-me-susan/] 🎵 Music Credit Song: French Morning Music by: CreatorMix.com ⚠️ Disclaimer Some links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This channel is for educational and informational purposes only. Nothing shared constitutes business, legal, or financial advice. Results depend entirely on your own efforts and execution.

26 May 2026 - 28 min
episode E122: What Direct Sellers Don’t Know About the DSA (And Why It Matters) artwork

E122: What Direct Sellers Don’t Know About the DSA (And Why It Matters)

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares how DSA works behind the scenes to safeguard opportunities for direct sellers across North America and beyond. The conversation highlights the power of story sharing in influencing lawmakers, the importance of integrity in building a sustainable business, and why direct selling continues to offer flexible income opportunities for real people. This episode is a must-listen for anyone in direct sales who wants to better understand the industry, stay informed, and feel empowered about the work they do. Share your story with DSA - At Some Point, You Made a Choice. Why you chose direct selling matters. 👉 https://www.dsa.org/submit-my-story [https://www.dsa.org/submit-my-story] #DirectSalesTips #DirectSales #BusinessGrowth #TheOther99%Podcast #cinchshare This episode is sponsored by CinchShare — a social media scheduler built for direct sellers and creators who want to stay consistent without the overwhelm. Plan, schedule, and share content across platforms from one simple app. Upload your own content, use ready-to-share posts, and access free training to help you show up online with confidence. Try CinchShare free for 30 days at lisaduck.com/cinchshare [http://lisaduck.com/cinchshare]. Thanks for tuning in to The Other 99%! If you enjoyed this episode, please take a moment to rate and review — it helps us reach more listeners like you. Share this episode with someone in your network and subscribe so you never miss an episode. Want to be a guest? Share your story at lisaduck.com/podcast-guest [http://lisaduck.com/podcast-guest] 🔗 More from Lisa: lisaduck.com/its-me-lisa [http://lisaduck.com/its-me-lisa] 🔗 More from Susan: susanlarimer.com/its-me-susan [http://susanlarimer.com/its-me-susan] Music: French Morning by CreatorMix.com [http://CreatorMix.com] Some links are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools I personally use and trust. This content is for educational and informational purposes only and is not business, legal, or financial advice. Results depend entirely on your own efforts.

19 May 2026 - 35 min
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