Do Good Work

Join Raul as he dives deep into the world of business positioning with Jason Brewer, the founder and CEO of Brolik, who brings over two decades of experience in growth marketing. Jason discusses the ongoing debate between niching down versus maintaining a generalist approach in service-based businesses. Sharing examples from his own journey and insights from the book 'Range,' he talks about the benefits and challenges each strategy presents. Jason also touches on the importance of positioning strategy, risk management, and the impact of generative AI on marketing. Tune in for valuable advice on balancing short-term gains with long-term growth, and how to create focused yet versatile business offers. 00:28 The Importance of Niching Down 01:30 Generalist vs. Specialist Debate 03:02 Business Positioning Strategies 07:30 Balancing Risk and Growth 13:49 Adapting to Market Changes and AI 17:25 Future Vision for Brolik Connect with Jason:  • LinkedIn: https://www.linkedin.com/in/jasonbrewerbrolik/ Website: http://brolik.com Connect with Raul:  • Work with Raul: https://dogoodwork.io • Free Growth Resources: https://dogoodwork.io/resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/

In this episode, Raul interviews Regina Bethencourt, the visionary behind Tenuto Consulting and a marketing expert specializing in brand identity, website, and marketing strategies. Regina shares her journey from working in a traditional PR agency to founding Tenuto in 2018, motivated by her experience as a new mother. She discusses how Tenuto empowers talented moms by offering flexible work schedules, allowing them to balance professional ambitions with family life. Regina also talks about redefining success, integrating work and family life, and the larger mission of making family-friendly careers more accessible. Tune in to hear about Regina's unique approach to team management, client relations, and her vision for the future of work and family integration. 00:07 Meet Regina Bethencourt: Visionary Behind Tenuto 00:37 The Mission to Transform Working Moms' Lives 01:07 Starting Tenuto: Regina's Journey 04:03 Balancing Work and Family Life 05:39 Team Management and Client Expectations 08:43 Redefining Success and Healthy Obsessions 16:11 Empowering Families and Future Generations 18:34 The Future of Work and Family Integration Connect with Regina:  • LinkedIn https://www.linkedin.com/in/regina-bethencourt-1550a955/ Web www.tenutoconsulting.com Connect with Raul:  • Work with Raul: https://dogoodwork.io/apply  • Free Growth Resources: https://dogoodwork.io/resources [https://dogoodwork.io/free-growth-resources] • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ [https://www.linkedin.com/in/dogoodwork/]

In this episode of the podcast, we feature Gledsley Müller, a business coach and owner of Digivate Digital Marketing, who shares his extraordinary journey from working as a frontend developer to acquiring and transforming that same digital marketing agency. Gledsley discusses the challenges and strategies involved in shifting from traditional agency models to modern, client-focused approaches. Key topics include his experience as a business coach, the intricacies of buying and restructuring an agency, the importance of building strong client relationships, leveraging AI, and the significant cultural shifts within his team. Gledsley also touches on his plans for further specializing his agency and expanding services. Packed with insights and real-world examples, this episode is a must-listen for anyone interested in business development and digital marketing. 00:36 Journey into Agency Ownership 03:55 Transforming the Agency Model 07:44 Sales Training and Cultural Shift 13:47 Restructuring for Success 19:24 Challenging Existing Beliefs 21:03 Restructuring and Successes 23:00 Empowering Through AI 24:34 Embracing Failure for Growth 29:56 Future Plans and Niching Down Connect with Gledsley:  • https://ca.linkedin.com/in/gledsleymuller [https://ca.linkedin.com/in/gledsleymuller] Connect with Raul:  • Work with Raul: https://dogoodwork.io [https://dogoodwork.io/apply] • Free Growth Resources: https://dogoodwork.io/ [https://dogoodwork.io/free-growth-resources]resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ [https://www.linkedin.com/in/dogoodwork/]

In this episode, Raul dives into the journey of Cynthia Abbott Kerr and Richard Kerr, the power couple behind Wellpay AI. Cynthia, a former corporate executive, shares how a trip to Japan and Rich's encouragement led her to start a business focused on helping other companies design and align their pay strategies using AI. The discussion touches on the complexities of building an AI-driven company, especially in a highly regulated industry, and how Wellpay AI addresses these challenges. Richard brings his extensive AI expertise to the table, emphasizing the importance of security and continuous learning in their technology. They also explore the future of work, how AI is transforming traditional roles, and the essential skills needed in this evolving landscape. Tune in to learn about their innovative approach to compensation consulting and the role of AI in making strategic business decisions. 00:16 Cynthia's Journey to Founding Wellpay AI 01:54 Building an AI Company: Challenges and Strategies 03:13 AI in Compensation: Ethics and Compliance 03:56 Rich's Expertise in AI Development 05:35 Strategic Use of AI in Business 10:41 Business Model and Pricing Strategy 16:40 Quality Assurance in AI Systems 18:08 Communicating Value to Clients 18:37 Efficiency and Speed in Consultancy 20:38 The Future of Work and Technology 23:59 Leadership and AI Connect with Cynthia and Rich:  • https://www.wellpay.ai/ [https://www.wellpay.ai/] • https://www.linkedin.com/in/cynthiawellpay/ [https://www.linkedin.com/in/cynthiawellpay/] • https://www.linkedin.com/in/datasciencedoc/ [https://www.linkedin.com/in/datasciencedoc/]  Connect with Raul:  • Work with Raul: https://dogoodwork.io [https://dogoodwork.io/apply] • Growth Resources: https://dogoodwork.io/ [https://dogoodwork.io/free-growth-resources]resources • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ [https://www.linkedin.com/in/dogoodwork/]

In this episode, Raul delves into why many professionals feel underpaid and reveal the true reason behind it—how you measure value. Discover the importance of changing perceptions and beliefs in your clients, strategies for auditing your value, and the five steps to ensure you focus on transformational results rather than mere services. Learn how to reposition your offerings, attract the right clients, and significantly increase your pricing by aligning it with the value you provide. If you're ready to transform how you charge and what you deliver, this video is for you. 00:23 Understanding Value and Perception 00:45 The Importance of Belief in Sales 01:07 Examples of Perceived Value 02:14 Shifting Your Focus to Transformation 03:38 Five Steps to Audit Your Value 04:29 Aligning Price with Value 05:07 Packaging and Selling Your Process 05:55 The Impact of Proper Pricing 07:27 Communicating and Standing by Your Value Connect with Raul:  • Work with Raul: https://dogoodwork.io/ [https://dogoodwork.io/] • Growth Resources: https://dogoodwork.io/resources [https://dogoodwork.io/free-growth-resources] • Connect with Raul on LinkedIn (DMs open): https://www.linkedin.com/in/dogoodwork/ [https://www.linkedin.com/in/dogoodwork/]