Null Results, Real Insights: Mastering the Art of A/B Testing in E-Commerce

Null Results, Real Insights: Mastering the Art of A/B Testing in E-Commerce

In this episode, we tackle two big questions facing e-commerce businesses today: How can you leverage A/B testing for meaningful insights—even when results are “null”—and what role does a Shopify agency play when DIY themes are so powerful? We dive into best practices for running and interpreting tests, highlighting why “no significant change” can still be a huge win for your strategy. Then we explore what a Shopify agency brings to the table that off-the-shelf themes and self-built stores can’t always cover, including advanced customizations, integrations, and the expertise to iterate quickly. If you’re wondering how to maximize conversions while also weighing the pros and cons of going it alone versus hiring an expert team, this episode is for you.

We back, Baby!

After a 6-month hiatus, Ecommerce Standup returns with a fresh take on the fast-evolving world of e-commerce! In this episode, we cover everything from the latest trends shaping 2025 to the current state of the Shopify ecosystem. Whether you're a seasoned merchant, developer, or just curious about what's next in e-commerce, we’ve got insights, hot takes, and plenty of laughs. Tune in as we shake off the dust and dive back into the standup of all things e-commerce!

[Interview] Gaby Tegen, CEO Smartrr - Subscriptions Built for Shopify Brands

"Acquire, delight and retain more subscribers" is the promise from Smartrr. Gaby Tegen certainly delighted Daria and Bel this week with the story of how she founded Smartrr and the innovation, growth and plans for the future. Also... sex motels... Go Figure!

[Interview] Anne Thomas from Design Packs - So Good We Did it Twice!

Meet Anne Thomas from Design Packs! design-packs.com <-- get it here! Probably our favorite interview so far, (and we recorded it twice due to a technical mishap) it's a true privilege to talk to women in tech who are actually women IN tech. Insights, tips, and a rollicking great time chatting with Anne and discovering the journey of Design Packs - a must if you're looking to add expert design in a low-code environment on Shopify.

[Interview] Jamie A. Lee - Digital Executive Powerhouse!

Coming from a background at Sony, EA, Nike, Walmart and Everlane, we were thrilled to spend some time with Jamie Lee and hear about her journey driving omnichannel and digital growth for some of the biggest brands. Real insights on how to make impactful change in product, channel and bridging the gap between in-store and online.