Expertly Said

Sara Zelkovic on Building Patient-Centric Communications Strategies

36 min · 28 mei 2026
aflevering Sara Zelkovic on Building Patient-Centric Communications Strategies artwork

Beschrijving

How can pharma companies build marketing and communications strategies that truly put patients first?  Sara Zelkovic [https://www.linkedin.com/in/sara-zelkovic-b012648] is a communications leader with more than a decade of experience supporting life sciences and biotech organizations through critical growth milestones. As Associate Director of Research and Development Communications at Astellas [https://www.astellas.com/en/], she leads global scientific communication strategy and drives engagement across the company's gene and cell therapy portfolios. In this episode, Sara joins Kristen to talk about what patient-centricity actually looks like in the day-to-day work of communications.

Reacties

0

Wees de eerste die een reactie plaatst

Meld je nu aan en word lid van de Expertly Said community!

Probeer gratis

Probeer 14 dagen gratis

€ 9,99 / maand na proefperiode. · Elk moment opzegbaar.

  • Podcasts die je alleen op Podimo hoort
  • 20 uur luisterboeken / maand
  • Gratis podcasts

Alle afleveringen

28 afleveringen

aflevering Kristen Oeltjen-Bruns on Building Culture in a Fully Remote Agency artwork

Kristen Oeltjen-Bruns on Building Culture in a Fully Remote Agency

In a fully remote organization, the hallway doesn't exist. Neither does the break room, the impromptu lunch, or the moment you sit next to someone new in a meeting. So how do you actually build a culture? Kristen Oeltjen-Bruns [https://www.linkedin.com/in/kristen-oeltjen-bruns-bbaa88b] is the US President of Ashfield Medical Communications [https://ashfieldmedcomms.com/], where she leads a 160-person organization working across 20 to 30 client teams. With more than 25 years in medical communications, Kristen has held senior leadership roles at global organizations, where she's overseen large multidisciplinary teams and led organizational transformations. She's passionate about building organizations where teams feel seen, valued, and inspired. In this episode, Kristen joins Kristen to discuss what it really takes to build a strong culture in a fully remote agency.

Gisteren43 min
aflevering Zach Randles-Friedman on Leaving the Corporate World to Podcast Full-Time artwork

Zach Randles-Friedman on Leaving the Corporate World to Podcast Full-Time

What happens when your side project starts feeling more like your real calling than your full-time job? Zach Randles-Friedman [https://everythingandanythingpodcast.com/#about] is a podcast host, content creator, and corporate communications professional with nearly 25 years of experience across banking, pharmaceuticals, and biotech. He's the voice behind two podcasts: Everything and Anything…and A Bit Gay [https://everythingandanythingpodcast.com/] and Listen Up Girl [https://open.spotify.com/show/2mhtRYXWuO7xaCmY9ukTvO].  In this episode, Zach joins Kristen to talk about his winding path from psychology major to digital pioneer in pharma, and his recent decision to leave the corporate world and go all-in on podcasting.

14 mei 202645 min