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FolloTalks

Podcast de Follo

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Welcome to FolloTalks, the official podcast powered by Follo – Europe’s leading strategic performance marketing agency. Follo combines the best of strategy, data and technology to redefine digital marketing across Europe. In this podcast, we bring you sharp insights, expert conversations, and cases from the cutting edge of performance marketing. We sit down with marketing experts, industry leaders, tech innovators, and our own experts to dive into what really drives digital growth today. Stay ahead of the game, and we’ll see you in the next episode. Until then—Dare to lead!

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7 episodios

episode FolloTalks Episode #4 - GEO vs SEO — The Future of Search Optimization artwork

FolloTalks Episode #4 - GEO vs SEO — The Future of Search Optimization

As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms? In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO) — a practice focused on being found in AI-powered platforms like ChatGPT, Perplexity, and other generative engines. 🔍 What you'll learn: What GEO actually means, and how it’s different from SEO How ecommerce and B2B brands can prepare for AI-first search Why the next era of discoverability isn’t about ranking — it’s about being generated What kind of content stands out in AI-driven results Practical steps to future-proof your search strategy Your host Anouk Sintniklaas, Head of Marketing at Follo, is joined once again by SEO experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — bringing real-world data, market insights, and bold opinions to the table. 💣 "If you're still only optimizing for Google, you're already behind." Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight. 🎧 Listen now and stay ahead of the search curve. 👉 Learn more about Follo at www.folloagency.com [www.folloagency.com]

29 de may de 2025 - 34 min
episode FolloTalks Episode #3 - How Ecommerce in Search develops artwork

FolloTalks Episode #3 - How Ecommerce in Search develops

In this third episode of FolloTalks, we explore the rapidly changing world of ecommerce in search, with a special focus on SEO and the rise of AI-driven discovery tools like ChatGPT. Your host, Anouk Sintniklaas, is joined by three of Follo’s top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — for a conversation on how search behavior is shifting, and what ecommerce brands need to do to stay visible in this evolving landscape. 🧠 Topics we cover: * The impact of OpenAI’s new shopping features in ChatGPT [https://openai.com/chatgpt] * How AI is changing product discovery and recommendation * What “Generative Engine Optimization (GEO)” means for modern SEO * 2025 SEO trends: intent-based content, user experience, and AI-generated copy * How ecommerce brands can remain authentic while embracing AI tools Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight. 🎧 Listen now and stay ahead of the search curve. 👉 Learn more about Follo at www.folloagency.com [https://www.folloagency.com]

13 de may de 2025 - 34 min
Muy buenos Podcasts , entretenido y con historias educativas y divertidas depende de lo que cada uno busque. Yo lo suelo usar en el trabajo ya que estoy muchas horas y necesito cancelar el ruido de al rededor , Auriculares y a disfrutar ..!!
Muy buenos Podcasts , entretenido y con historias educativas y divertidas depende de lo que cada uno busque. Yo lo suelo usar en el trabajo ya que estoy muchas horas y necesito cancelar el ruido de al rededor , Auriculares y a disfrutar ..!!
Fantástica aplicación. Yo solo uso los podcast. Por un precio módico los tienes variados y cada vez más.
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