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Masterful Founders

Podcast by Wilhelm Laubach

English

Business

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About Masterful Founders

Lessons from SaaS founders and industry leaders. Years of insights distilled into 30–60 minute interviews, each focused on one key growth topic. After building our own SaaS and working with hundreds of startups, we share the lessons we wish we had as founders. Find our courses, plus the accelerator list, at masterful.info. Watch our interviews on YouTube: youtube.com/@masterful-info

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45 episodes

episode Charging SaaS Users the Smart Way: Business Models for AI Startups artwork

Charging SaaS Users the Smart Way: Business Models for AI Startups

Pricing can make or break your startup. In this interview, Diego Regules shares lessons on designing business models that attract users, keep costs under control, and scale with your SaaS. What You'll Learn: 📱 Why subscription fatigue frustrates users and why hybrid models can be more sustainable 💸 The hidden risks for AI startups: every API call costs money, and wrong pricing can make bills skyrocket ⚖️ How to balance free plans, freemium, and premium tiers without losing money on heavy users 📊 The importance of customer acquisition costs and lifetime value when designing pricing 🚫 The pitfalls of free users who generate costs but bring no revenue, and how to manage that 💡 Practical pricing strategies like user limits, small pay-per-use fees, or configurable payment caps to avoid surprise bills 🎯 How to differentiate in a crowded AI SaaS market by solving real problems, not just adding AI features Join our SaaS founders' community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/ [https://masterfulhub.com/] Connect with Us: * Host: https://www.linkedin.com/in/wilhelmlaubach/ [https://www.linkedin.com/in/wilhelmlaubach/] * Guest: https://www.linkedin.com/in/gotodiego/ [https://www.linkedin.com/in/gotodiego/] #SaaS #AIStartup #PricingStrategy #Freemium #StartupTips

16 Sep 2025 - 28 min
episode How to Turn Trends Into Big Opportunities (Insights from 30+ Years) artwork

How to Turn Trends Into Big Opportunities (Insights from 30+ Years)

Big trends can make or break a startup. Get in at the right time, and you lead the market. Get in too early, and you fight an uphill battle. Michael knows this well. He’s launched businesses in the earliest stages of major trends: sometimes perfectly timed, sometimes too early. Learn his biggest lessons on how to make the best out of trends. Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/ [https://masterfulhub.com/] Connect with Us: - Host: https://www.linkedin.com/in/wilhelmlaubach/ [https://www.linkedin.com/in/wilhelmlaubach/] - Guest Michael Tippett : https://www.linkedin.com/in/michaeltippett/ [https://www.linkedin.com/in/michaeltippett/]   #StartupOpportunities #Innovation #AITrend #StartupSuccess

9 Sep 2025 - 37 min
episode How Startup Accelerators Can Unlock Explosive Growth artwork

How Startup Accelerators Can Unlock Explosive Growth

Imagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup. 🎯 In this video, you’ll learn: - How to find the right accelerator for your SaaS startup - The requirements most top programs look for - Proven strategies to boost your chances of getting accepted - How to maximize every stage of the accelerator experience Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/ [https://masterfulhub.com/] Connect with Us: - Host: https://www.linkedin.com/in/wilhelmlaubach/ [https://www.linkedin.com/in/wilhelmlaubach/] - Guest: https://www.linkedin.com/in/tonykim-zephior/ [https://www.linkedin.com/in/tonykim-zephior/]  https://zephior.ai/ [https://zephior.ai/] #StartupAccelerator #FounderSupport #StartupMentorship #StartupGrowth #EarlyStageStartups

26 Aug 2025 - 32 min
episode Closing $100K Clients as a SaaS Founder (Insider Breakdown) artwork

Closing $100K Clients as a SaaS Founder (Insider Breakdown)

Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real, insider breakdown. Our guest, Tom Blake, shares what it actually takes to succeed in founder-led sales, from 12– to 24–month deal cycles to the trust signals that enterprise clients look for before signing. What You’ll Learn: * How to land enterprise clients * The internal politics behind B2B sales * How to qualify decision-makers * Why trust, not price, is the dealbreaker Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/ [https://masterfulhub.com/] #EnterpriseSales #FounderLedSales #ClosingBigDeals #B2BSales #StartupSales Connect with Us: * Host: https://www.linkedin.com/in/wilhelmlaubach/ [https://www.linkedin.com/in/wilhelmlaubach/] * Guest: https://www.linkedin.com/in/tom-blake-60306961/ [https://www.linkedin.com/in/tom-blake-60306961/] * tenderfy.org [http://tenderfy.org]

19 Aug 2025 - 51 min
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