Franchise Sales Secrets Podcast

Dealing with Tough Objections that Stall or Stop Progress in the Franchise Sale

In this episode, I discuss two big ways that franchise candidates hijack the discovery process because of their fears. I also share four specific ways that you can overcome difficult objections that stall or stop progress in the franchise sale. By understanding the language patterns, steps, and tone you must have in the sales process, both you and the franchise candidate will have a clear understanding of what steps should be taken next as you progress towards the sale.

Bad Sales Habits Franchise Candidates Want You to Give Up - Part 3

In this episode, I conclude my discussion of bad sales habits that franchise candidates want you to give up by discussing seven more habits that you can and must avoid in your interactions with others in the franchise sales and discovery process.

Bad Sales Habits Franchise Candidates Want You to Give Up - Part 2

In this episode, I discuss five more bad sales habits that franchise candidates want you to give up and discuss why making those choices in the Discovery Process will yield better results with your franchise sales.

Bad Sales Habits Franchise Candidates Want You To Give Up - Part 1

In this episode, I talk about four bad sales habits that franchise candidates want you to give up as the first part of a three part series where a total of sixteen bad habits will be discussed. Learning how to overcome these bad habits will help you better connect with franchise candidates, eliminate resistance, and express greater empathy to those to whom you are explaining your franchise concept.

10 Suggestions for Better Selling Franchises to Millennials

In this episode, I talk about differences in selling to generational groups and specifically ten ways you can better sell franchises to the Millennial Generation. A franchise candidate's background affects his or her buying preferences. Franchise candidates don't buy the same way that you do, but if you can't get into their world and understand them, you'll be much more successful at establishing a meaningful connection in order to make the sale.