Gen Z on Gen Z

Episode 8: The Loneliness Epidemic and How Gen Z and Brands are Fighting It

Despite being the most connected generation online, many young people feel more isolated than ever. In this episode of "Gen Z on Gen Z," AJ and Lilia dive into the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis.  * Strategies brands are using to foster real connections. * How social platforms are evolving to meet Gen Z's emotional needs. * How brands can position themselves not just as products or services, but as avenues for meaningful human interaction.

Episode 7: Gen Z Travel Trends and How All Brands Can Participate

Gen Z is becoming increasingly obsessed with traveling – but what’s encouraging that hunger? Adventure, peace and quiet, and mysterious places. In this episode, AJ and Lilia dissect Pinterest’s “Summer 2024 Travel Report” and how all brands– travel-oriented or not– can participate in those three key trends. Listen in to learn how you can get in on the fun!

Episode 6 | Pride Never Ends: The Benefits of Marketing to the LGBTQ+ Community Year-Round

Pride Month may be over, but inclusivity is forever. In the latest episode of "Gen Z on Gen Z," AJ and Lilia dive into the significance of Pride, what marketers have been getting wrong about it, and how embracing Pride as a year-round movement can positively impact your brand. Listen in to learn: * The importance of recognizing, honoring, and uplifting the LGBTQIA+ community year-round * How queer culture influences mainstream trends and why marketers should be aware * How brands can support Gen Z's ongoing journey of self-discovery

Episode 5: Money Pt. 2 with Erin Confortini

In this episode, we brought in Gen Z influencer, Erin Confortini, to discuss Gen Z’s relationship with money and how she uses her platform to help young people understand finance. Erin and hosts discuss the unique financial challenges and opportunities that Gen Z is facing, the lore of treat culture, how they’re affecting their parents’ retirement funds, and more.

Episode 4: Nostalgia with Hasbro

As one of the most tech savvy generations, Gen Z is looking to disconnect from their screens and reconnect with what brought them joy in their childhood. Our hosts join Hasbro’s Sarah Madey, Sr. Director of Global Brand Strategy, and Olivia DeLorenzo, Narrative Designer, to explore how nostalgia plays into Gen Z’s modern life. From board games to fashion to music, learn what your brand can do to take part in nostalgia marketing.