ICE Girls

Chapter 1: The Status of The Danish Match Industry Before the Match Girl Concept

Before, someone had to have the idea of little waifs selling matches. It was a team from Marketing. Here is described the conditions and constraints they were working under before they had their brianstorm.

Chapter 2: The Idea Gains Traction

Problems are antcipated and then overcome about using the urban homless to sell matches with up-to-date manageral techniques.  Success! The idea marches forward.

Chapter 3: the Plan Revealed

The speech that unviels the concept.

Chapter 3a Reaction

Initial success with the plan and marketing Successes during the warm summer days leads to a misplaced sesne of wellness.

Chapter 4 Winter Brings Problems

Problems which were not forseen and were not my fault.  I tried to warn them.