Ignite: Healthcare Marketing Podcast

In this episode, Cardinal’s CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta’s recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketers and actionable steps to adapt. RELATED RESOURCES Meta Announces Major Changes to Healthcare Advertising - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/meta-announces-major-changes-healthcare-advertising/]  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/]  Healthcare Marketing Trends in 2025: Marketers Doing More - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/]

Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn strategies for driving measurable growth, collaborating cross-functionally, and enhancing patient and community care, all while meeting the economic challenges of today. RELATED RESOURCES Connect with Monu  - https://www.linkedin.com/in/kalsi/ [https://www.linkedin.com/in/kalsi/]  How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/]  ROI Tracking Demystified: How to Measure Performance in a HIPAA World -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-marketing-roi-measurement-tracking/]

As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal’s Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts share how to set clear goals, build a roadmap that keeps your strategy on track, and test new ideas the smart way. Tune in to learn how to align marketing with business priorities, measure what matters, and adapt to changes for better results. RELATED RESOURCES How to Build a Full-Funnel Healthcare Marketing Strategy - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-full-funnel-marketing-strategy/]  Healthcare Marketing Trends in 2025: Marketers Doing More -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/healthcare-marketing-trends-2025/]  Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/balancing-volume-and-cpa-priorities/]

Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights  into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult children, and the importance of understanding their distinct customer journeys.  RELATED RESOURCES Connect with Kristy - https://www.linkedin.com/in/ruppecraddock/ [https://www.linkedin.com/in/ruppecraddock/] How to Nurture an Adult Daughter Through the Senior Care Journey - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-nurture-an-adult-daughter-through-the-senior-care-journey/]  What is a Patient Journey? Examples to Grow Your Practice -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/what-is-a-patient-journey-grow-your-practice/]  How to Improve Senior Care Lead Quality - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-senior-care-lead-quality/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/how-to-senior-care-lead-quality/]

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compelling case for diversifying your marketing channels, rather than over-relying on a single, familiar one. Discover how this approach will not only aid in optimizing your marketing budget but also demonstrate the broader impact of your efforts on business outcomes, providing you with a strategic edge in discussions with leadership. RELATED RESOURCES Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/ [https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/]  Media Mix Modeling: The Secret to Smarter Marketing Decisions - https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/podcast/media-mix-modeling-secret-to-smarter-marketing-decisions/]  How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ [https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/]