Impactful Marketing

Ep 25. From Cold Pitch To Warm Welcome: How Thoughtful Podcast Guests Win More Business w/ Jessica Rhodes

We share a candid playbook for turning podcast guest appearances into genuine relationships and reliable leads. From choosing niche shows and crafting a clear CTA to small gestures that win trust, the conversation breaks down how thoughtful guesting compounds over time. • picking shows based on buyer awareness and intent • using a one sheet to make hosting easy • building reciprocity with social shoutouts and tags • activating existing leads with repurposed content • matching CTAs to audience readiness and offer type • website vs lead magnet choices for first-time guests • why niche podcasts beat big ones for conversion • showing excitement and being memorable to hosts • committing to consistent appearances for compounding results CONNECT WITH JESSICA @interviewconnections [https://www.instagram.com/interviewconnections/] Website: https://interviewconnections.com/ [https://interviewconnections.com/] https://wildwomanconsulting.com/self-guided-coursesFreebie: https://interviewconnections.com/prep [https://interviewconnections.com/prep] CONNECT WITH MICHAELA Follow me: @xo.michaelastarr [https://www.instagram.com/xo.michaelastarr] Visit my website: www.michaela-starr.com [https://www.michaela-starr.com/] Book a Strategy Call today! [https://michaela-starr.com/90min-checkout] --- You’re no longer the entrepreneur guessing if you have the right strategy, you’re the entrepreneur with a clear, repeatable system that brings in clients FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messagin [http://michaela-starr.com/binge]g

Ep. 24 From “Who Are They?” to “What Do They Need?”: Rethinking Your Ideal Client for Real Marketing Results

We challenge the checklist approach to “ideal client” and show how to build messaging around real problems, values, and outcomes. A simple framework helps you stay specific without getting pigeonholed while allowing your audience to evolve with you. • moving from demographics to problems and values • questions to ask real clients to refine messaging • defining clear outcomes and success metrics • balancing specificity with market size • letting your ideal client evolve as you grow • practical examples from health and business coaching • simple, custom marketing over trend chasing CONNECT WITH MICHAELA Follow me: @xo.michaelastarr [https://www.instagram.com/xo.michaelastarr] Visit my website: www.michaela-starr.com [https://www.michaela-starr.com/] Book a Strategy Call today! [https://michaela-starr.com/90min-checkout] --- You’re no longer the entrepreneur guessing if you have the right strategy, you’re the entrepreneur with a clear, repeatable system that brings in clients FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging [http://michaela-starr.com/binge]

Ep. 23 Unlocking Your Business Vision W/ Stephanie Del Russo

Stephanie Del Russo from Wild Woman Consulting shares how taking an eagle eye perspective can transform your business from endless to-do lists to strategic vision. She explains how stepping back from the day-to-day operations reveals critical gaps most entrepreneurs miss while cycling through tasks without making real progress. • The danger of getting stuck in an "exhausting laundry list of to-do" items that prevents strategic thinking • Why entrepreneurs need a partner who can provide an objective perspective on their business • Using visualization techniques, somatic therapy, and education days to help business owners gain clarity • The importance of stepping away from social media and outside influences to hear your own voice • How to recognize when your business operations aren't aligned with your energy and spirit • Why rest is wildly uncomfortable but incredibly productive for gaining clarity • The value of sharing your challenges with others and realizing you're not alone • How women entrepreneurs can shed external expectations about what their business "should" look like CONNECT WITH STEPHANIE @wild.woman.consulting [https://www.instagram.com/wild.woman.consulting]Website: www.wildwomanconsulting.com [https://www.wildwomanconsulting.com/] Freebie [https://wildwomanconsulting.com/self-guided-courses] CONNECT WITH MICHAELA Follow me: @xo.michaelastarr [https://www.instagram.com/xo.michaelastarr] Visit my website: www.michaela-starr.com [https://www.michaela-starr.com/] Join The Marketing Lab $297 Mo! (6month program) -Community - Monthly Calls -Custom support & feedback in Slack Mon-Thurs -Marketing made easy JOIN THE MARKETING LAB HERE [http://michaela-starr.com/the-marketing-lab] FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging [http://michaela-starr.com/binge]

Ep. 22 The Non-Sleazy Guide to Lead Generation W/ Amber Hansel

Amber Hansel, your introverted BFF and confidence coach who’s here to show you that quiet strength can make a big impact. With her cozy coffee chats and gentle guidance, Amber empowers business owners to align with their authentic selves, expand their visibility, and connect with their audiences on a deeper, more meaningful level—all while staying true to who they are. With a background as a lead generation specialist, Amber has partnered with service providers and business coaches to bridge the gap between impactful messaging and strategic growth. Through her work, she’s discovered a universal truth: you don’t have to be loud to be heard or extroverted to make waves. We explore lead generation and engagement strategies that feel authentic and non-sleazy, focusing on building genuine relationships that convert to sales without the uncomfortable cold pitches. • Shifting your mindset from making sales to building relationships • Starting conversations by finding common ground and shared interests • Using thoughtful comments and questions instead of generic responses • Searching keywords to find and connect with ideal clients on social media • Establishing authority through valuable content and helpful resources • Avoiding scripted conversations that feel inauthentic • Setting boundaries when conversations feel uncomfortable • Using simple tools like Google Sheets or Instagram flags to track leads • Approaching lead generation with the intention to help and guide CONNECT WITH AMBER @theamberhansel [https://www.instagram.com/theamberhansel]Website: www.amberhansel.com [https://www.amberhansel.com] Freebie [https://www.amberhansel.com/authentic-connections-guide] CONNECT WITH MICHAELA Follow me: @xo.michaelastarr [https://www.instagram.com/xo.michaelastarr] Visit my website: www.michaela-starr.com [https://www.michaela-starr.com] Join The Marketing Lab $297 Mo! (6month program) -Community - Monthly Calls -Custom support & feedback in Slack Mon-Thurs -Marketing made easy JOIN THE MARKETING LAB HERE [http://michaela-starr.com/the-marketing-lab] FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging [http://michaela-starr.com/binge]

Ep. 21 Unlock Your Business Potential Through Human Design W/ Jackie Dragone

Jackie Dragone is an intuitive business mentor for online coaches and visionaries that  want  to make six figure years and beyond their normal. She integrates human design and business strategy to create brands and content that cut through the noise and show your influence and leadership.  In this episode she reveals how to use human design as a powerful tool for aligning your business strategy with your authentic energy and personality traits. • Human design combines multiple systems including chakras and the I Ching to map your energy patterns • Your energy type (Generator, Manifesting Generator, Projector, Manifestor, or Reflector) determines your optimal work style and sales approach • Your profile or "brand type" shows how others experience you and how to position your marketing • Defined energy centers indicate your natural strengths while undefined centers show where you absorb others' energy • Understanding your design helps eliminate "shoulds" and comparison, replacing them with aligned business strategies • Human design isn't about limitations but about leveraging your natural gifts for greater success and fulfillment • Self-love and self-acceptance become powerful foundations for authentic business building Take a screenshot and share this episode on social media! Tag me @xo.michaelastarr and let me know what you think. My DMs are always open! CONNECT WITH JACKIE @iamjackiedragone [https://www.instagram.com/iamjackiedragone]Website: Jackiedragone.com [https://www.Jackiedragone.com] Freebie [https://jackie-dragone.mykajabi.com/20-20-vision-call] CONNECT WITH MICHAELA Follow me: @xo.michaelastarr [https://www.instagram.com/xo.michaelastarr] Visit my website: michaela-starr.com [https://www.michaela-starr.com/] Join The Marketing Lab Membership $97 Mo! -Community - Bi-weekly calls -Custom support & feedback -Marketing made easy JOIN THE MARKETING LAB HERE [http://michaela-starr.com/the-marketing-lab] FREE The only document you will ever need to know how to create messaging that converts. Binge Worthy Messaging [http://michaela-starr.com/binge]