Inside the Product Marketing Mind

In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM. Tune in to learn more about: ~ Difference between startups and scale-ups for a PMM ~ Characteristics of a great founding PMM  ~ One thing to avoid as a PMM Timestamps * (00:00) - Intro * (02:00) - How Lena got into product marketing? * (08:04) - Characteristics of a great founding PMM of a hyper-growth startup? * (14:50) - Difference between startup and scale-up for a PMM. * (24:05) - Mistakes first-time PMMs make at early-stage startups. * (28:56) - Learnings from today's episode * (29:19) - Lena's advice for PMMs to succeed. * (30:35) - Outro Follow Lena Shenkarenko: On LinkedIn: https://www.linkedin.com/in/shenkarenko/ [https://www.linkedin.com/in/shenkarenko/] Mentioned in the Episode Mavenoid - https://www.mavenoid.com/ [https://www.mavenoid.com/] React.js Agency for Startups - https://reactsquad.io/ [https://reactsquad.io/] The SaaS Operator Newsletter - https://earlynode.com/subscribe/ [https://earlynode.com/subscribe/] Kristina Terziyska On LinkedIn: https://linkedin.com/in/kristina-terziyska [https://linkedin.com/in/kristina-terziyska] Follow EarlyNode On: Website: https://earlynode.com [https://earlynode.com/] On LinkedIn: https://www.linkedin.com/company/earlynode [https://www.linkedin.com/company/earlynode] On Twitter: https://twitter.com/EarlyNode [https://twitter.com/EarlyNode] On Instagram: https://www.instagram.com/earlynode_crew/ [https://www.instagram.com/earlynode_crew/] On Facebook: https://web.facebook.com/earlynode [https://web.facebook.com/earlynode] On YouTube: https://www.youtube.com/@earlynode [https://www.youtube.com/@earlynode] On TikTok: https://www.tiktok.com/@earlynode [https://www.tiktok.com/@earlynode]

In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Peter Kortvel talks about the power of storytelling in product marketing. Tune in to learn more about: ~ Why is storytelling important, and how to use it in product marketing? ~ The Old World vs. New World Framework for impactful positioning. ~ Things to know before joining the startup world as a PMM. Timestamps * (00:00) - Intro * (01:00) - Peter's career highlights. * (04:50) - Why is storytelling important in Product Marketing? * (07:43) - How can companies use storytelling to showcase products? * (13:23) - What is the Old World vs. New World Framework? * (16:42) - How Peter develops storyboards for a brand? * (21:03) - Peter's experience in hiring PMMs. * (25:59) - Advice for people who want to jump into the startup world as PMM. * (28:34) - Biggest learnings from the episode. * (30:49) - Outro Follow Peter Kortvel On LinkedIn: https://www.linkedin.com/in/peterkortvel/ [https://www.linkedin.com/in/peterkortvel/] On Twitter: https://twitter.com/PeterKortvel [https://twitter.com/PeterKortvel] Mentioned in the Episode Peter’s Product Marketing Newsletter: https://productmarketingnewsletter.com/ [https://productmarketingnewsletter.com/] Animated Oreo Ad: https://youtu.be/kI41Fh9RSi0 [https://youtu.be/kI41Fh9RSi0] React.js Agency for Startups - https://reactsquad.io/ [https://reactsquad.io/] The SaaS Operator Newsletter - https://earlynode.com/subscribe/ [https://earlynode.com/subscribe/] Kristina Terziyska On LinkedIn: https://linkedin.com/in/kristina-terziyska [https://linkedin.com/in/kristina-terziyska] Follow EarlyNode On: Website: https://earlynode.com [https://earlynode.com] On LinkedIn: https://www.linkedin.com/company/earlynode [https://www.linkedin.com/company/earlynode] On Twitter: https://twitter.com/EarlyNode [https://twitter.com/EarlyNode] On Instagram: https://www.instagram.com/earlynode_crew/ [https://www.instagram.com/earlynode_crew/] On Facebook: https://web.facebook.com/earlynode [https://web.facebook.com/earlynode] On YouTube: https://www.youtube.com/@earlynode [https://www.youtube.com/@earlynode] On TikTok: https://www.tiktok.com/@earlynode [https://www.tiktok.com/@earlynode]

In today’s Inside The Product Marketing Mind episode, Career Coach Yi Lin joins us with her incredible advice for people looking for no-code tech roles. Tune in to learn more about: ~ How to climb the Product Marketing ladder? ~ The ins and outs of the Product Marketing world. ~ How and when to hire your first Product Marketer? Timestamps * (00:00) - Intro * (00:53) - How Yi Lin Got Into Product Marketing? * (03:54) - Her Experience As A First-Time Product Marketing Hire * (07:48) - Advice For Those Who Are Curious About Product Marketing * (13:00) - How Anyone Can Become A Product Marketer? * (15:48) - Yi's Learning As First Product Marketer In An Early-Stage Startup. * (19:16) - What A Product Marketer Shouldn't Focus On? * (23:45) - Advice For Founders Looking For Their First Product Marketer. * (29:20) - Yi's Biggest Takeaways On Product Marketing * (32:00) - Outro Links & Mentions: Yi Lin On LinkedIn: https://www.linkedin.com/in/yilinpei/ [https://www.linkedin.com/in/yilinpei/] Website - https://www.techgrowthcoach.com/ [https://www.techgrowthcoach.com/] Mentioned In The Episode React.js Agency for Startups - https://reactsquad.io/ Sign up for the SaaS Operator Newsletter - https://earlynode.com/subscribe/ Kristina Terziyska On LinkedIn: https://linkedin.com/in/kristina-terziyska Follow EarlyNode On: Website: https://earlynode.com On LinkedIn: https://www.linkedin.com/company/earlynode On Twitter: https://twitter.com/EarlyNode On Instagram: https://www.instagram.com/earlynode_crew/ On Facebook: https://web.facebook.com/earlynode On Youtube: https://www.youtube.com/@earlynode On TikTok: https://www.tiktok.com/@earlynode

In today’s Inside The Product Marketing Mind episode, Anthony Pierri joins us from Fletch PMM. Anthony helps early-stage PLG B2B startups market their products with clear messaging and product positioning along with his partner Rob Kaminski under Fletch PMM. Tune in to learn more about: ~ 8 Product Messaging Elements. ~ When to Hire A Product Marketer as an Early-stage Startup? ~ How to Know if A Founder is Right Fit For You as a Product Marketer? ~ Why Product Marketers From Google Can’t Help Early-stage Startups? ~ Should A Product Marketer be Writing Copy and Doing Social Media? Follow Us On Anthony Pierri On LinkedIn: https://www.linkedin.com/in/anthonypierri/ [https://www.linkedin.com/in/anthonypierri/] Fletch PMM Website: https://www.fletchpmm.com/ [https://www.fletchpmm.com/] Kristina Terziyska On LinkedIn: https://linkedin.com/in/kristina-terziyska [https://linkedin.com/in/kristina-terziyska] EarlyNode Website: https://earlynode.com [https://earlynode.com] On LinkedIn: https://www.linkedin.com/company/earlynode [https://www.linkedin.com/company/earlynode] On Twitter: https://twitter.com/EarlyNode [https://twitter.com/EarlyNode] On Instagram: https://www.instagram.com/earlynode_crew/ [https://www.instagram.com/earlynode_crew/] On Facebook: https://web.facebook.com/earlynode [https://web.facebook.com/earlynode] On Youtube: https://www.youtube.com/@earlynode [https://www.youtube.com/@earlynode] On TikTok: https://www.tiktok.com/@earlynode [https://www.tiktok.com/@earlynode] Mentioned In The Episode * 9 Product Marketing Principles for Early-stage Startups [https://www.linkedin.com/feed/update/urn:li:activity:7029866216471097345/] * Common Homepage Mistakes [https://www.linkedin.com/posts/anthonypierri_the-11-most-common-pmm-homepage-mistakes-activity-7038903194931920896-nu7s] * ReactSquad.io [http://reactsquad.io/] - React.js Agency for Startups * EarlyNode.com/subscribe [http://earlynode.com/subscribe] - Sign up for the SaaS Operator Newsletter * (00:59) - How did Anthony stumble upon product marketing? * (06:44) - Product marketing breakdown: 8 messaging elements. * (11:18) - Sample product marketing plan for an early-stage startup * (15:04) - When to hire a product marketer as an early-stage startup? * (19:07) - What challenges does an early-stage product marketer face? * (24:32) - What Anthony learned as an early-stage product marketer? * (28:19) - Anthony’s future plans for his PMM agency, Fletch?