Law Firm Marketing Decoded

For most small law firms, a single website will satisfy your digital marketing needs. In some cases, however, it can be a strategic marketing decision to have multiple websites. Whether you’re looking to target specific clientele, gain traction for a particular legal service, or cater to multiple languages, a second (or third) website could help you reach your marketing goals. If you’re considering launching an additional website for your law firm, or haven’t yet considered this marketing strategy, it’s helpful to know all the facts so you can best maximize your time and resources. In this episode of the Law Firm Marketing Decoded podcast, we cover the reasons why you should – or shouldn’t – have multiple law firm websites and discuss other considerations for managing multiple sites.

For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforward. However, it can be difficult to cut through the noise of greedy marketing agencies trying to sell you “quick fixes” or the endless number of self-help digital marketing resources for attorneys. In reality, there are three main pillars that make up an effective online presence: Good user experience, clear messaging, and mobile-friendly design. In this podcast series, we take you through an in-depth exploration of each of these three pillars so that you can feel confident in your ability to achieve the success you wish to see from your website.  To listen to episode one, User Experience, click here. [https://www.lawlytics.com/blog/core-elements-of-effective-law-firm-websites-user-experience/] To listen to episode two, Branding and Messaging, click here. [https://www.lawlytics.com/blog/core-elements-of-effective-law-firm-websites-branding-and-messaging/] For our final pillar of powerful law firm websites, this episode of the Law Firm Marketing Decoded podcast discusses Mobile-Friendly Design.

In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website management in order to sell you on pricey and unnecessary services. Oftentimes, their goal is to make your firm dependent on their services rather than to educate you on how you can achieve a powerful online presence easily and affordably. As a result, many attorneys find themselves stuck with agencies who don’t have their firm’s growth as their #1 priority.  Fortunately, digital marketing for attorneys doesn’t have to be complicated, secretive, or time-consuming. At LawLytics, we take pride in educating our members on how you can reach your growth goals using your law firm’s website and without having to stretch your budget. In this blog series, we cover the three pillars of powerful law firm websites so that you can get a better understanding of what your website needs – and what it doesn’t.  To listen to our first episode of this three-part podcast series where we discuss User Experience, click here. [https://www.lawlytics.com/blog/core-elements-of-effective-law-firm-websites-user-experience/] In this episode of the Law Firm Marketing Decoded podcast, we discuss pillar two of our three pillars of powerful law firm websites: Clear Branding and Messaging.

In today's digital age of running a practice, a law firm's website needs to be more than just a website in order to be effective. Today, potential clients expect to learn more about your firm, their legal issue, and potential solutions all within your firm’s website. What’s more, your clients expect a landing place for answers to their questions and other helpful resources they may need while working with you.  There seems to be no shortage of advice, tips, and best practices for attorneys to follow when it comes to managing their online presence, but in reality, there are three key things that every successful website has in common: Good user experience, clear messaging, and mobile-friendly design.  In this three-part Law Firm Marketing Decoded podcast series, we will be taking an in-depth look at each of the three pillars of powerful law firm websites individually. Listen here to learn about our first pillar of powerful law firm websites: User Experience.

Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) configuring. In this episode of the Law Firm Marketing Decoded podcast, we share with you the right type of data to track including user acquisition, user attributes, demographic details, user engagement, and user devices. We also provide a smart solution to solo attorneys and small law firms who lack the time or technical capabilities to set up all the many reports in Google Analytics, which can be a daunting and confusing task for anyone without specialized training. Tip: Refer to our blog [https://www.lawlytics.com/blog/what-data-do-law-firms-need-to-develop-a-winning-marketing-strategy/] to learn how to access the various reports we discuss throughout the podcast.