The Art of the Opening Statement | Lawyers Without Billboards S2-Ep21
What makes a great opening statement? Is it storytelling? Strategy? Psychology? Or knowing exactly when to bend the rules without breaking them?
In this episode of Lawyers Without Billboards, the team at Shewmaker & Lewis dives deep into one of the most important — and misunderstood — parts of any trial: the opening statement.
Steve, Patty, Jimmy, and Alexa break down:
* Why opening statements may matter more than closing arguments
* How jurors and judges form impressions early
* The importance of themes, roadmaps, and courtroom storytelling
* Why lawyers should address bad facts head-on
* The difference between arguing and “advocating”
* How broken promises in opening statements can destroy credibility
* Real courtroom war stories, including jury objections, snap decisions, and Steve’s unforgettable “first-person opening statement” technique
Whether you're fascinated by courtroom strategy, jury psychology, or just love hearing experienced trial lawyers swap stories, this episode pulls back the curtain on how cases are framed before the first witness ever testifies.
🎙️ No gimmicks. No billboards. Just real lawyers talking about what really happens in court.
⏱️ Chapters
00:00 – Welcome to Lawyers Without Billboards
00:55 – What is the purpose of an opening statement?
03:30 – Why themes matter in trial strategy
05:20 – Opening statements vs. closing arguments
07:30 – Why jurors make up their minds early
11:05 – Can lawyers “open the door” in opening statements?
12:20 – How to craft a compelling opening
15:55 – How much argument is too much?
16:50 – How long should an opening statement be?
18:20 – Addressing bad facts before the other side does
20:55 – Promises lawyers should never make
22:20 – DUI example: facts vs. argument
25:20 – Why lawyers take notes during openings
26:20 – Turning an opening statement into evidence
27:40 – Art vs. science in courtroom storytelling
28:20 – Favorite courtroom opening statement stories
31:15 – Steve’s unforgettable “first-person opening”
36:20 – Final thoughts on courtroom advocacy
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🎙️ Hosts: Steve & Patty Shewmaker, Jimmy & Alexa Lewis
🎧 Watch here: The Art of the Opening Statement or listen on Spotify, Apple Podcasts, Google Podcasts, and more.
📩 Contact: pshewmaker@shewmakerandlewis.com [pshewmaker@shewmakerandlewis.com]
| (770) 939-1939
🌐 Website: https://www.shewmakerandlewis.com [https://www.shewmakerandlewis.com/]
🎧 Podcast Library: https://shewmakerandlewis.com/lawyers-without-billboards
[https://shewmakerandlewis.com/lawyers-without-billboards]
🎼 Music by Ben Hernandez – Dragonsong Productions
🎥 Produced by: Bleeding Edge, Inc. [https://www.bleedingedge.tv/]
🎬 Audio & Video Production: Rob Burgner
📍 Recorded at: Shewmaker & Lewis, Atlanta, GA