Cover image of show Podcasting Strategy Simplified

Podcasting Strategy Simplified

Podcast by Jason Cercone | Podcasting Strategist & Coach

English

Business

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About Podcasting Strategy Simplified

Jason Cercone is a Podcasting Strategist & Coach for Founders and C-Suite Executives seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals.This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives. Podcasting Strategy Simplified is built for entrepreneurs, founders, C-Suite executives, marketing leaders, coaches, and consultants.An impactful podcast starts with the right strategy. If you’re looking to lean into this medium to achieve specific, targeted results for your brand, you’ve discovered the resource that will help you make it happen!Podcasting Strategy Simplified will deliver answers to many of your burning questions, including but not limited to:*How do I start a podcast for my business?*What is the best way to monetize my podcast?*How do I use podcasting to amplify my brand message?*If I want to start a podcast, what should I do first?*How can I grow my podcast and get more listeners?*When do download numbers really matter?*How do I use a podcast to find more customers?*Can a podcast grow my brand?

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101 episodes

episode How to Elevate Your Podcast Newsletter Strategy w/ Arielle Nissenblatt (#95) artwork

How to Elevate Your Podcast Newsletter Strategy w/ Arielle Nissenblatt (#95)

If adding a newsletter to your podcasting workflow is high on your to-do list, this is the episode you've been looking for. A newsletter can play a significant role in your practices. IF you use it correctly and implement a strategy that makes it equally as impactful as your podcast itself. In Episode 95 of Podcasting Strategy Simplified, I'm joined by Arielle Nissenblatt [https://ariellenissenblatt.com], Podcast Hall of Famer, Producer, Host, Consultant, and pretty much anything else you can think of related to podcasting. Arielle is the brainchild behind The Earbuds Collective, The Podcast Plunge, and several other podcast resources that bring new layers of connection and discovery to podcasts across the globe. Because Arielle is the foremost authority on leveraging a newsletter to amplify your podcast (and vice versa), I welcomed her to the show with open arms and the result was nothing short of a 60-minute masterclass in making the right moves with your podcast newsletter strategy. After you consume this episode, you'll understand: ✅ Fundamental building blocks for creating an engaging newsletter people actually open, read, and share ✅ Why your newsletter needs to be more than just promoting this week's new episode ✅ Content strategies that captivate readers and draw them into your podcast ✅ Best practices for acquiring new readers for your newsletter ✅ Which platform is right for you (based on what you want your newsletter to accomplish) Connect with Arielle on LinkedIn [https://www.linkedin.com/in/arielle-nissenblatt/] 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

25 Jun 2026 - 1 h 0 min
episode Why Should You Buy a Ticket to the Empowered Podcasting Conference? (BONUS) artwork

Why Should You Buy a Ticket to the Empowered Podcasting Conference? (BONUS)

The 3rd Annual Empowered Podcasting Conference is set to unfold Friday, August 21st thru Sunday, August 23rd, 2026 at the Hyatt Centric hotel in beautiful Charlotte, North Carolina and YOU'RE INVITED to be part of the festivities!  So it's in that spirit the question on the table today is: Why should you buy a ticket to the Empowered Podcasting Conference?!  Smash that play button and get your answer! Then, click to read our official press release on Podnews [https://podnews.net/press-release/empowered-podcasting-comference-26] Learn more, get your ticket, and use code EPCJASON20 to save 20% ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

22 Jun 2026 - 5 min
episode This is Why the Podcast Market Will NEVER Be Saturated (#94) artwork

This is Why the Podcast Market Will NEVER Be Saturated (#94)

I thought it was a narrative that was fading away, but I was wrong. It was only on a brief hiatus. No, the podcast world is not oversaturated with podcasts. But yes, there are still people out there saying it is...maybe because they actually feel that way, but probably more so because they know it'll level up engagement on social media. Either way, it's a blight on our space that isn't helping anyone. So allow me to add my two cents to the conversation... Today, in Episode 94 of Podcasting Strategy Simplified, I'm sharing my thoughts on why I feel the podcast market will NEVER be saturated and why this medium will always have a home for your voice and message. After consuming this episode, you'll understand: ✅ Why this over-saturation narrative never seems to go away (and why you need to do your part to ignore it) ✅ The real reason you can't let someone else's beliefs stop you from sharing your wisdom with your people ✅ Why podcasting is the prime stage to amplify your message (no matter how many podcasts exist in your niche) ✅ The mindset you need to have to truly succeed at podcasting (and how said mindset impacts your podcasting strategy) You'll also be hungry for a burger after listening to this one, too. So, you know...bonus! 🍔 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

18 Jun 2026 - 17 min
episode Should My Podcast Be Focused On Education, Entertainment, or Authority Building? (#93) artwork

Should My Podcast Be Focused On Education, Entertainment, or Authority Building? (#93)

I'm back with another answer to a burning question! Today, the question is: Should my podcast be focused on education, entertainment, or authority building? While it might seem like good business to focus on one, I believe there's a way to lean into all three.  Got a question you'd like featured (and answered) on a future episode? Send me a voice message via SpeakPipe [https://speakpipe.com/simplified] and I'll make it happen!  🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

15 Jun 2026 - 6 min
episode Your Podcast Download Metrics Are Messing With Your Mind! (#92) artwork

Your Podcast Download Metrics Are Messing With Your Mind! (#92)

Now hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?! The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host. The big problem with the download metric is that its presented by most podcast hosts (and some podcast "gooroos") as THE most important number to track. But in reality, if you don't understand how to evaluate these stats, they become something that plays tricks with your mind and can cause you to lose focus on what's most important with your podcast's development. In Episode 92 of Podcasting Strategy Simplified, I'm sharing my candid thoughts on download metrics and how you should utilize them in your podcasting plight. After taking in this episode, you'll understand: ✅ Why you should wait AT LEAST six months before looking at your numbers when you launch your podcast ✅ How download metrics f*ck with your mind and how to overcome it ✅ What you should focus on instead of getting consumed by metrics and statistics ✅ The best way (and best time) to evaluate your download metrics so they become a useful tool ✅ The metric that matters most (and it has nothing to do with numbers) RESOURCE MENTIONED IN THIS EPISODE On Episode 13 of my friend and fellow podcasting strategist's show Talking the Talk, her and guest Lori Pine share a take on download metrics you absolutely need to hear. Click here to listen now [https://talkingthetalkpod.podbean.com/e/the-joy-of-podcasting-without-metrics-with-lori-pine/] 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

11 Jun 2026 - 28 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
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