Limited Supply

Live from SubSummit 2025, FabFitFun co-founder and co-CEO Michael Broukhim joins Nik to unpack the wild journey from political web design to pioneering subscription commerce. 1 in 6 women have been FabFitFun subscribers at one point—a feat that Michael knows is all about connection, curating the right products, and helping other brands grow in the process. He explains subscription commerce has matured. How has FabFitFun differentiated itself? The company is the “inverse of TJ Maxx” as Michael likes to say. TJ Maxx is more like a treasure hunt, while in the subscription box world, the treasure comes to you. FabFitFun also aims to have products at the beginning of the product cycle instead of end-of-season like many discount stores. Why does timing have to be perfect?  Plus, why do new CEOs need to be a little paranoid about their business? Michael and Nik share why braving positive growth and some setbacks are inevitable.  Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠⁠https://your.omnisend.com/limitedsupply [https://your.omnisend.com/limitedsupply] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

How did Nik start Sharma Brands? Why did he pivot from tech to DTC? Does he actually know Pitbull personally? If you missed Nik’s talk at Ecom North in Canada, have no fear, it’s here. He’s breaking down his backstory: from taking a gap year and never going to college to joining an agency in New York, Nik’s worked A LOT.  It didn’t happen overnight.  Nik and his team build trust by problem solving and providing great client service. For example, he shares the Five Minute Rule: if a client messages you before midnight on a weekday, you owe them a response within five minutes. Sounds serious? It totally is—but that’s how you gain credibility in the DTC world.  Plus, what’s the difference between in-house, agency, and freelancing? The truth is, it really depends. Some brands might even need a combination. And, Nik shares his formula on positioning, subscription models, and audience perception.  Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit ⁠https://your.omnisend.com/limitedsupply [https://your.omnisend.com/limitedsupply] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

There’s been a lot of things affecting ecom lately: tariffs, social media algorithms, AI, the list goes on. How do we navigate all of it? Nik’s setting the scene and breaking down ecom’s best practices. Margins are already thin and advertising costs are going up. So, making creative and quality content is a way to stand out. Being on top of analytics, data, and operations are a way to manage everything to the best of your ability. Should you hire an agent? Do you need to rethink your tech stack?  Also, Nik explains TikTok Shop tactics and affiliates. There’s more relevance to TikTok Shop reviews than you might think, especially because they don’t allow fake reviews.  Plus, influencers are still effective when it comes to driving brand awareness. Enter: seeding. It’s more than just networking and building, it’s a recipe for success. Influencers don’t even need to be TikTokers; some are vloggers, bloggers, newsletter writers, and LinkedIn thought leaders.  Finally, what’s the key to high ROI? Nik shares why it might be something we’re not even thinking of. Request access to the slide deck here: https://nik.co/9 [https://nik.co/9] Omnisend - email & SMS marketing so good, it’s boring! You’ve got enough exciting stuff to worry about. Let us be the reliable platform you can depend on. Make an average $68* for every $1 you spend. Start for free! Visit https://your.omnisend.com/limitedsupply [https://your.omnisend.com/limitedsupply] Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

Real-time tracking might be fading, but media measurement is entering a new era. Nik’s got Michael True, CEO of Prescient AI on this week’s episode to talk about how modern brands can confidently allocate budget, quantify impact, and optimize media spend using Media Mix Modeling (MMM). It’s about top of the funnel measurement. How do you use the data the right way? What’s a halo effect? What does Cardi B have to do with this?  From building predictive models for the music industry to managing $200M+ in monthly media spend across e-commerce, retail, and CPG brands, Mike shares why MMM is no longer a once-a-year tool.  Plus, Nik explains why good reporting = good storytelling. And for brands, this is a NEED when it comes to breaking it down for others.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit ⁠https://prescientai.com/limited⁠ [https://prescientai.com/limited]  Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]

How do you market a non-alcoholic, elderflower, THC beverage?  If it sounds like a lot, it’s because it kind of is: Nik’s got Aaron from BRÉZ on this week’s episode to talk about creativity, positioning, and advertising in a broad space like the beverage industry. You might have a creative product, but how do you get it to stand out when people may not be familiar with THC products? Aaron explains how the brand tackles this and what problem they’re aiming to solve in the space.  And, how do you advertise a THC drink on platforms like TikTok and Meta when there’s restrictions on cannabis products? The answer might lie with AppLovin, or even using creative language to get around certain words.  Plus, Aaron mentions not playing the price game—how you price products has an effect on branding. Why should THC beverages think about avoiding “cheap” pricing? BRÉZ is about having a good experience, and the price should reflect that.  Prescient AI is the world’s smartest marketing decision engine, powered by the most dynamic MMM. Forecast, test, optimize, and scale top-of-funnel spend with confidence. Visit https://prescientai.com/limited [https://prescientai.com/limited]  Want more DTC advice? Check out the Limited Supply YouTube page [https://www.youtube.com/channel/UCKmdas65668BmI97lBlh4uw] for more insider tips.   Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ [https://bit.ly/3mOUJMJ]   And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel [https://slack.limitedsupplypod.com/] for Nik’s most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma [https://www.twitter.com/mrsharma]