Locally Grown: Business Success Without the BS

The Power of Reflection: Optimizing Mid-Year Assessments

January seems like it’s a world away — those yearly goals you set may be coming to fruition, or alternatively, may be needing a little TLC. As we close-in on the halfway point of 2023, what exactly do you need to do to assess where you stand now and how you can make sure you’re on track for a successful year? Scorpion’s [https://www.scorpion.co/#~9T4b4d5] Sr. Manager of Content Strategy, Andrew Adams [https://www.linkedin.com/in/andrewsadams/], and SVP of Marketing, Joe Martin [https://www.linkedin.com/in/joemartinmba/] come together to talk about exactly what makes a great mid-year review, and how you can make the most of yours. Join us as we discuss: * Why mid-year reviews matter, and how to optimize one for your business * Using tools like SWOT Analysis to assess your channel performance and goal progression * Focusing strengths, limiting weaknesses and knowing your data

Revolutionizing Your Small Business With AI

AI isn’t new. Ten years ago it was a hot topic in some of the world’s biggest tech companies. The only difference now — it’s easily and affordably accessible to businesses of all sizes across every industry. The rise of ChatGPT sparked a controversial wildfire across social media, but there’s more to AI than the single platform, and AI often isn’t the threat it’s shaped up to be. The existing applications are endless and can offer increased efficiency in countless ways. On this episode, Andrew Adams [https://www.linkedin.com/in/andrewsadams/], Sr. Manager of Content Strategy at Scorpion [https://www.scorpion.co/#~9T4b4d5] and Joe Martin [https://www.linkedin.com/in/joemartinmba/], SVP of Marketing at Scorpion [https://www.scorpion.co/#~9T4b4d5] chat about AI and its realistic applications and likely trajectory across industries. Join us as we discuss: * Several helpful, accessible AI tools for businesses small and large * How Scorpion uses AI for SEO optimization (and a great example) * The importance of consistency in marketing

A Firm Grip: Finding Success in Running a Law Practice

Anyone who has ever binged-watched any of the countless procedurals that play endlessly on cable probably already has an inkling of how hard it is being a lawyer. What they don’t show is how much harder it is running your own firm. In this episode, I speak with Jim Mueller [https://www.linkedin.com/in/jim-mueller-81229211/], Managing Partner at Verner Brumley Mueller Parker P.C. [https://www.vernerbrumley.com/], about the unique and familiar challenges that come with owning a law firm. Jim shares the wisdom he has earned through experience and offers practical tips owners of all stripes can use. Join us as we discuss: * Jim’s hiring philosophy * Successfully marketing a law firm * What to look for in a lawyer and advice for those hoping to become one

Content Distribution Secrets for Business Success

No matter how good your content is, no one will see it if you’re not actively distributing it. While publishing content on your website is a great start, you need a killer strategy up your sleeve to connect with your audience in a meaningful and scalable way. On this episode, we’re joined by Andrew Adams [https://www.linkedin.com/in/andrewsadams/], Sr. Manager of Content Strategy and Joe Martin [https://www.linkedin.com/in/joemartinmba/], SVP of Marketing at Scorpion [https://www.scorpion.co/#~9T4b4d5] who share invaluable data-based insights on how, where and when to post your business content for maximum effectiveness. Join us as we discuss: * Showcase your brand personality with effectively distributed content * Importance of a social media strategy and how to build your own * Using content to create memorable touchpoints that drive loyalty and referrals

How to Stand Out in a Crowd: Maximizing Audience Connection

An estimated 113 million people around the world tuned in this year to watch a football game that keeps record-breaking numbers engaged yearly. In marketing, large events like these have high stakes with immense required investment weighed with an already-gathered audience. On the latest episode of Locally Grown, Andrew Adams [https://www.linkedin.com/in/andrewsadams/], Sr. Manager of Content Strategy and Joe Martin [https://www.linkedin.com/in/joemartinmba/], SVP of Marketing at Scorpion [https://www.scorpion.co/#~9T4b4d5] come together to dive into how you can leverage huge events to elevate your efforts and reach your goals. Join us as we discuss: * Promoting your brand on Youtube * The power of social media engagement * Ways to engage with your audience outside of marketing