Marketing Passivhaus

Jennifer Karkar Ritchie - Revolution PR

Jennifer Karkar Ritchie is the owner and principal of Revolution Public Relations, a sustainable lifestyle public relations and marketing firm in the Pacific Northwest. She's also the owner and occupant of Washington State's first passive home, built at a time when far fewer people knew about passive building standards, and materials were much harder to come by. In this episode, we talk about Jennifer's experience marketing her own home through education, home tours, and many conversations, how her work with passive building clients — most notably Phius — has shaped her understanding of what challenges passive building companies face, why she prefers the term "passive building" to "passive house," and much more. Connect with Jennifer and Revolution PR:  * Jennifer on LinkedIn => https://www.linkedin.com/in/jenniferkritchie/ [https://www.linkedin.com/in/jenniferkritchie/] * Revolution PR on LinkedIn => https://www.linkedin.com/company/revolutionpr/ [https://www.linkedin.com/company/revolutionpr/] * Revolution PR on Instagram => https://www.instagram.com/revpr/ [https://www.instagram.com/revpr/] * Revolution PR website => https://www.revolutionpr.com/ [https://www.revolutionpr.com/]

Aaron Waldt - 475 High Performance Building Supply

Aaron Waldt is the Product Consultant for Eastern Canada at 475 High Performance Building Supply. In the five years he's been in the role, Aaron has seen a rising tide of awareness that has moved his starting point for conversations about passive house and passive building techniques. In this episode, we talk about the effect of regional vernacular architecture on retrofit efforts, the critical role of education in spreading the word about high-performance building techniques, the impact awareness has on increasing product acceptance and usage, and much more. Connect with Aaron and 475:  * Aaron on LinkedIn => https://www.linkedin.com/in/aaronwaldt/ [https://www.linkedin.com/in/aaronwaldt/] * 475 on YouTube => https://www.youtube.com/@475.SUPPLY [https://www.youtube.com/@475.SUPPLY] * 475 on LinkedIn => https://www.linkedin.com/company/475-high-performance-building-supply/ [https://www.linkedin.com/company/475-high-performance-building-supply/] * 475 on Instagram => https://www.instagram.com/475.supply/ [https://www.instagram.com/475.supply/] * 475 website => https://475.supply/ [https://475.supply/]

John Loercher - Northeast Projects

John Loercher is the owner and primary consultant at Northeast Projects, a professor of architecture and the director of the Building Science Program at Rensselaer Polytechnic Institute (RPI), and a trainer at Phius. In this episode, we talk about the commonalities (and differences) between training practicing professionals and students, the new building considerations John's had to get his head around as his practice takes on jobs further West, getting introduced to Passive House via the Solar Decathlon, and more. Connect with John and Northeast Projects:  * John on LinkedIn => https://www.linkedin.com/in/john-loercher-93026332/ [https://www.linkedin.com/in/john-loercher-93026332/] * Northeast Projects on LinkedIn => https://www.linkedin.com/company/northeast-projects/ [https://www.linkedin.com/company/northeast-projects/] * Northeast Projects on Instagram => https://www.instagram.com/ne_projects/ [https://www.instagram.com/ne_projects/] * Northeast Projects website => https://www.ne-projects.com/ [https://www.ne-projects.com/]

Kristof Irwin - Positive Energy

Kristof Irwin is the Director of Building Science at Positive Energy, a specialty MEP engineering firm for custom residential architecture projects, and the Host of the Building Science Podcast, making this a fun "interview the host"-style chat.  In this episode, we talk about the growth Kristof has seen in the Passivhaus space since its early days in the US, the power of Systems Thinking, the role people's worldviews/paradigms play in maintaining the status quo, the need to shift people's paradigms when it comes to what a building can and should provide, and much more. Connect with Kristof through Positive Energy and The Building Science Podcast:  * Positive Energy on LinkedIn => https://www.linkedin.com/company/positive-energy-building-science/ [https://www.linkedin.com/company/positive-energy-building-science/] * Positive Energy on Instagram => https://www.instagram.com/bldgscienceatx/ [https://www.instagram.com/bldgscienceatx/] * Positive Energy website => https://positiveenergy.pro/ [https://positiveenergy.pro/] * The Building Science podcast (website) => https://positiveenergy.pro/building-science-podcast/ [https://positiveenergy.pro/building-science-podcast/] * The Building Science podcast (Apple) => https://podcasts.apple.com/us/podcast/the-building-science-podcast/id999167292 [https://podcasts.apple.com/us/podcast/the-building-science-podcast/id999167292]

Beth Campbell - Passive House Massachusetts

Beth Campbell is the Education Program Director at Passive House Massachusetts, a Certified Passive House Tradesperson, a PHIUS-Certified Passive House Builder Trainer, and the Chair of the Board at Passive House Rhode Island. She brings a wealth of knowledge from multiple perspectives within the industry, spanning the US from the Pacific Northwest to New England. In this episode, we track Beth's journey from subcontractor to working in green and natural building to discovering and embracing passive house and passive building methodologies. We talk about the marketing needs of different stakeholders and audiences, how to most efficiently bridge existing education gaps within the industry, and the continued great work happening in Massachusetts. Connect with Beth, Passive House Massachusetts, and Passive House Rhode Island:  * Beth on LinkedIn => https://www.linkedin.com/in/beth-campbell-better-buildings/ [https://www.linkedin.com/in/beth-campbell-better-buildings/] * Passive House Massachusetts on LinkedIn => https://www.linkedin.com/company/phmass/ [https://www.linkedin.com/company/phmass/] * Passive House Massachusetts on Bluesky => https://bsky.app/profile/phmass.bsky.social [https://bsky.app/profile/phmass.bsky.social] * Best practices whitepaper => https://phmass.org/cost-efficient-passive-house-delivery/ [https://phmass.org/cost-efficient-passive-house-delivery/] * Passive House Massachusetts website => https://phmass.org/ [https://phmass.org/] * Passive House Rhode Island website => https://passivehouseri.org/ [https://passivehouseri.org/]