Marketing Talks by OSB

Marketing in 2026

What will Marketing look like in 2026? 🤔 We asked expert Sabine Zeid, Marketing Graduate Student, to join us on #MarketingTalks to help us look into the crystal ball. The world of marketing moves fast, and Sabine is here to make sure you’re prepared for the next big shift. In this episode, we explore: 1. 🎯 The rise of hyper-personalized experiences. 2. 🤖 How 2026 is shifting the "Human vs. AI" balance. 3. 📊 The metrics that will actually matter next year. Get the blueprint for 2026. 🎧 Listen to the full episode on Spotify!

PR Crises 2025

2025 has been a wild ride for brands. We’re sitting down with Taline Rawas Kalaagi, OSB Marketing student, on #MarketingTalks to audit the biggest PR fires of the year. Whether it’s a viral event gone wrong or a campaign that missed the mark, we’re uncovering the lessons behind the labels. Don't let your brand be the next case study. Tune in on Spotify NOW!

Formula 1 Marketing

Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead! We were thrilled to have Joya Farah, a Senior Marketing student at OSB, deep-dive into F1's strategic brand partnerships and the massive "Netflix effect." She even touched on the anticipated F1 movie, set for release in summer 2026! Don't miss out – discover why F1 is the ultimate leader in sports marketing. Tune in now! 🏎️🏁 #F1 #SportsMarketing #Branding #DigitalInnovation #ImmersiveExperience #AUB #OSB #JessyGrades #Formula1 #F1Movie #NetflixEffect #BradPitt #LouisVuitton #LewisHamilton #Marketingpodcast

Influencer Marketing, rise or fall?

The world of influencer marketing is constantly evolving – but is it for better or worse? Join us for a fascinating discussion on the "Rise or Fall" of influencer marketing, featuring special guest Ms. Andréa Pellé, our OSB marketing student. Don't miss it! #InfluencerMarketing #RiseOrFall #karenwazen #nourarida #jessygrades #OSB #AUB #marketingpodcast #cristianoronaldo

The Rise of Social Commerce

Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️ In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are turning your scroll into a sale. From live shopping to shoppable vids, creators are the new storefronts—let’s talk about it with our special guest, Farah El Hibri, a senior marketing student at OSB. 🎧 Tune in to “The Rise of Social Commerce – From Scroll to Sale”! #SocialCommerce #TikTokShop #CreatorEconomy #DigitalMarketing #EcommerceTrends #InfluencerMarketing #ScrollToSale #PodcastTalks #GenZShopping #jessygrades #OSB #AUB #Marketingpodcast