Marketing Vanguard

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad [https://www.linkedin.com/in/sangeetaprasad], Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms. She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C, particularly in professional services where trust, credibility, and relationships are paramount. What You'll Learn: * How to transition from consumer marketing to B2B leadership roles * Strategies for overcoming marketing skepticism in sales-driven organizations * Ways to position marketing as a revenue generator rather than a cost center * Methods for building emotional connections with B2B customers through "customer love" metrics * How to navigate the rapid pace of AI transformation in marketing teams * Key differences between B2B and B2C marketing approaches and when each applies * Techniques for aligning sales and marketing organizations for better results * Future plans for sales and marketing alignment and personalization at scale Learn more about miniMBA courses HERE [https://minimba.com/?utm_source=adweek&utm_medium=web_referral&utm_campaign=launch&utm_content=audio] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson [https://www.linkedin.com/in/markritson/], world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them. What You'll Learn: * Why Mark Ritson avoided the American market for 10 years and his strategic partnership with ADWEEK * The uncomfortable truth about brand purpose and why the data doesn't support the hype * Why running great creative for 2-3 years drives better results than constant campaign changes * The "pornography of change" and why AI won't transform marketing as quickly as predicted * Why killing brands is more productive than creating them (Mark's killed 200+ in his career) ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole." Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, [https://www.linkedin.com/in/jasonbunge] CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and explores the future of play in a digital world. Jason brings experience from technology companies including Skype, Microsoft, Riot Games, and EA before joining Hasbro two years ago. The conversation explores Hasbro's transformation from a traditional toy company to a diversified entertainment portfolio spanning physical toys, digital gaming, and trading cards through Wizards of the Coast. Jason discusses how the company navigates generational shifts in play patterns and how marketing must adapt to serve different audiences across multiple business lines. What You'll Learn: * The evolution of marketing from tactical execution to strategic leadership * Building marketing credibility within organizations * Hasbro's transformation across toys, gaming, and trading cards * Generational shifts in play and consumer behavior * The challenge of building franchises versus individual brands * Portfolio marketing strategy for diverse business lines * The future of physical versus digital play experiences Jason Bunge serves as Chief Marketing Officer at Hasbro, where he leads marketing strategy across the company's diverse portfolio of toys, games, and entertainment properties. Previously, he held senior marketing roles at EA Games, Riot Games, Microsoft, Trulia, and Skype. He holds an MBA from Harvard Business School and brings experience across both B2B and consumer marketing in technology and entertainment industries. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young [https://www.linkedin.com/in/roxyyoung], CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine community feedback. Tune in to discover why Reddit's unique approach to brand safety, open communities, and real consumer dialogue is driving 60% year-over-year revenue growth and changing the future of marketing. What You'll Learn: * How Reddit transformed from 9 people with no space to a marketing powerhouse hosting 4,000+ visitors at Cannes * Why Reddit is fundamentally different from social media and what that means for your marketing strategy * The three-layer brand safety approach that protects your brand while maintaining authentic community engagement * How to turn negative brand conversations into powerful customer wins * Reddit's game-changing Community Intelligence platform that delivers insights in minutes instead of weeks * Why being the 6th most searched term on Google makes Reddit conversations crucial for your brand * The evolution from Don Draper-style messaging to brave community marketing that requires giving up control Stream the new episode below and subscribe on Apple Podcasts [https://podcasts.apple.com/us/podcast/cmo-moves/id1336484262] or find it on Spotify [https://open.spotify.com/show/39HognHdtljv5ELNvhsL26] ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham [https://www.linkedin.com/in/mark-kirkham-59572/], CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" is the key to success What You'll Learn: * Why "if you're not innovating, you die" defines the beverage category and how to balance core brands with new ventures * The secret behind PepsiCo's legendary talent cultivation system that has produced CMOs across the industry * How to think about AI as a capability-building tool rather than outsourcing technology * The "core and more" strategy for growing established brands while pursuing new opportunities * Why every challenge should be viewed as an opportunity and every opportunity as a challenge ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.