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What if you could transform a legacy transportation brand into a modern hospitality experience? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eliot Hamlisch [https://www.linkedin.com/in/ehamlisch/], EVP and Chief Commercial Officer at Amtrak, to explore their bold new "Retrain Travel" campaign, strategic shift toward younger audiences, and innovative brand partnerships. Whether you're leading a heritage brand's transformation or seeking to balance government oversight with commercial success, this conversation offers valuable insights into modernizing customer experience while honoring established brand equity. Tune in to discover how Amtrak is reimagining train travel for the next generation through enhanced amenities, sustainability initiatives, and experiential marketing. Amtrak's transformation from a transportation company to a hospitality brand showcases how legacy organizations can reimagine their customer experience and market positioning. In this episode of Marketing Vanguard, host Jenny Rooney speaks with Eliot Hamlisch, EVP and Chief Commercial Officer at Amtrak, about the company's strategic shift to experiential travel, their new "Retrain Travel" campaign, and how they're modernizing the 50-year-old brand for a new generation of travelers. What You'll Learn: * How to transform a legacy transportation brand into a modern hospitality experience * Why balancing awareness and lower-funnel marketing is crucial for attracting new customer segments * The strategic approach to selecting and empowering agency partners to push creative boundaries * How to leverage brand collaborations and partnerships to enhance customer experience * Why investing in physical product innovation (like the next-gen Acela) is crucial for brand transformation * How to position sustainable travel options without exploiting competitors' challenges * The framework for integrating AI into customer service while maintaining human-centric experiences * How to balance government oversight with commercial innovation in a public-private organization Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

What if you could learn how a century-old berry company became one of retail's top food brands? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Frances Dillard [https://www.linkedin.com/in/dillardfrances/], VP of Marketing at Driscoll's, to explore how the company's obsession with flavor and authenticity drives their success. From pioneering proprietary berry development to navigating climate challenges and connecting with Gen Z, Frances shares insights on building a purposeful brand while staying true to family values. Whether you're interested in food marketing, brand innovation, or sustainable business practices, this conversation offers a fresh perspective on how quiet leadership and genuine mission can create lasting market impact. What You'll Learn * Frances's journey from Barbie to berries * The science and proprietary development behind Driscoll's Berries * Challenges of marketing perishable products * Driscoll's rise to become the #2 food brand in retail * Connecting authentically with Gen Z consumers * Sustainability initiatives and purpose-driven marketing * Leadership philosophy and organizational impact Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Katie Gohman [https://www.linkedin.com/in/katie-gohman-711b17/], CMO of Olaplex. They discuss Katie's transition from Marc Jacobs to Olaplex, her approach to resetting the brand, and the new chapter for Olaplex focused on foundational hair health. Katie shares insights on navigating brand challenges, the differences between fashion and beauty marketing, and how brands can effectively balance social media narrative and brand storytelling. Here are the key talking points from the episode: * Katie's Transition from Fashion to Beauty Marketing * Navigating Brand Challenges Through Fundamental Marketing Principles * The Hair Health Repositioning and Visual Identity Refresh * Balancing Social Media Narratives with Proactive Brand Messaging * Working with a Publicly Traded Company with Marketing-Minded Leadership * Building and Aligning Marketing Teams for Success * Targeting Multi-Generational Consumers in Premium Haircare * Connecting Haircare with the Broader Wellness Movement * Measuring Success Through Business Metrics and Cultural Impact Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach Unlock the full potential of influencer marketing. Visit awin.link/adweek [Visit awin.link/adweek ]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Stacy Doren [https://www.linkedin.com/in/stacydoren/], CMO of Journeys. They discuss Stacy's transition from 24 years at Levi's to her first CMO role, Journeys' evolution as a mall-based footwear retailer, and how Gen Z is bringing malls back into cultural relevance. Stacy shares insights on differentiating in a competitive landscape, expanding consumer segmentation beyond their traditional alternative/skate audience, and prioritizing brand building after years of performance-focused marketing. Here are the key talking points from the episode: * The Evolution of Journeys from Alternative/Skate Focus to Broader Teen Appeal * How Gen Z is Making Malls Relevant Again * Journeys' Competitive Differentiation in Footwear Retail * Transitioning from Levi's to a First-Time CMO Role * Building a Foundation for Brand Growth After Years of Performance Marketing * Store Refresh and New Merchandising Approach * Innovative TikTok and Content Strategies * Making Tough Decisions Like Eliminating the Catalog * Early Business Results from New Strategic Direction * Leadership Adaptation During Business Transformation Unlocking the Creator Economy with Awin Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate? Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact. With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage. Here’s how brands can maximize their influencer marketing: * Find the right creators – Access a diverse network of influencers, even in niche markets. * Track performance with full transparency – Measure impact from awareness to conversions in real time. * Incentivize influencers effectively – Commission-based rewards through affiliate links and coupon codes keep creators engaged. * Blend influencer & affiliate marketing seamlessly – Awin’s integrations create a streamlined, results-driven approach. Unlock the full potential of influencer marketing. Visit awin.link/adweek [https://open.acast.com/networks/624489e813888000165b50f7/shows/62470776b68b3c0012ad99a8/episodes/Visit%20awin.link/adweek]to start building high-impact partnerships today! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Join host Jenny Rooney as she sits down with Carrie Palin [https://www.linkedin.com/in/carrie-palin-37a1802/], CMO of Cisco, for an illuminating discussion on the evolution of B2B tech marketing and authentic leadership. From transforming Cisco's digital presence to leveraging AI for enhanced customer experiences, Palin shares how she's redefining what it means to be a tech CMO. The conversation takes an inspiring turn as she candidly discusses navigating executive leadership while being present as a parent, offering valuable insights for professionals seeking to balance career ambitions with personal priorities. Whether you're a marketing leader looking to drive innovation or an aspiring executive seeking to chart your path, this episode delivers actionable wisdom for modern business leadership. What You'll Learn: * How to modernize a legacy tech brand by transforming customer experience and digital touchpoints * The strategic approach to using AI to enhance human connections, not replace them * Why B2B tech marketing is leading some of the most innovative customer experiences today * The framework for executing customer-first digital transformation at an enterprise scale * How to reshape brand perception through strategic creative partnerships and fresh perspectives * How to scale AI globally while maintaining a personal touch in customer interactions ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.