Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising

From Eyeballs to Outcomes

Today we're joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation makes real time optimization possible, why AI should move beyond insights into orchestration, and how the industry is shifting toward buying media based on business outcomes instead of just impressions. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Why AI Needs Better Plumbing

Today we are joined by Bob Walczak, CEO of MadConnect, to talk about the infrastructure challenges behind AI, automation, and modern marketing. We discuss why the biggest bottleneck is not the AI model itself but the connections between platforms, how intelligent connectivity helps agents take action across complex tech stacks, and why the future belongs to organizations that can turn data, systems, and automation into real business outcomes. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

The Next Chapter for Marketing Technology

Today I'm joined by Vitaly Pecherskiy, CEO of StackAdapt. We discuss how AI is helping marketers cut through complexity, making personalization more practical, and shifting time away from repetitive tasks toward creativity, strategy, and growth. It's a look at where marketing technology is heading and what that means for the people using it every day. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Beyond the Click: How AI, Agents, and New Measurement Models Are Reshaping Advertising

In this episode, I’m joined by Ben Skinazi, Chief Commercial Officer at Equativ [https://equativ.com?utm_source=chatgpt.com]. We explore what happens when AI moves from being a tool for marketers to becoming part of the media ecosystem itself. Ben shares his perspective on advertising inside LLMs, the growing role of agentic media, and why the future of marketing depends on connecting creative, targeting, inventory, and measurement in smarter ways. It’s a practical look at where advertising is headed, what still needs to be solved, and why the open web may have a bigger opportunity than ever before. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]

Creating Better, Not Just More: Rethinking Creative in the AI Era

On this episode of Modern Marketing and Measurement, Anastasia Leng, Founder and CEO of CreativeX, joins the conversation to dig into why more creative, more data, and more AI-generated content do not automatically lead to better marketing. From protecting brand consistency and defining creative excellence to building stronger feedback loops between creative, media, and measurement, Anastasia shares a practical look at how marketers can focus on the signals that actually matter while keeping storytelling, judgment, and human insight at the center of the work. Follow us on social! * Linkedin [https://www.linkedin.com/company/advertising-week] * Instagram [https://www.instagram.com/advertisingweek/] * X [https://x.com/advertisingweek] * Facebook [https://www.facebook.com/advertisingweek/]