Persuasion by the Pint

422: The Surprising Science and Psychology Behind Scent Marketing

On this episode, Tiffany Rose Goodyear [https://www.linkedin.com/in/tiffanyrosegoodyear/] joins the show to discuss the psychology behind scent marketing. Tiffany is an innovator in the event sector, specializing in creating immersive sensory experiences. She is the founder of Scentex [https://scent-ex.com/], an event services company that curates and orchestrates custom fragrance experiences for weddings, galas, meetings, and other events. We’ll be discussing the science and psychology behind scent marketing. You can learn more about Scentex at https://scent-ex.com [https://scent-ex.com]. https://www.youtube.com/@persuasionbythepint The post 422: The Surprising Science and Psychology Behind Scent Marketing [http://persuasionbythepint.com/the-surprising-science-and-psychology-behind-scent-marketing/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever

On this episode, we discuss a little-known book called Obvious Adams: The Story of a Successful Businessman [https://amzn.to/4aPTiHo] and compare his simplistic approach to modern-day marketing and advertising, which is all about just getting attention. Also, we discuss some of this year’s Super Bowl ads. 🏈 [https://s.w.org/images/core/emoji/17.0.2/72x72/1f3c8.png] The post 421: We Discuss a Century Old Forgotten Book on Advertising and Why Clarity is Better than Clever [http://persuasionbythepint.com/we-discuss-a-century-old-forgotten-book-on-advertising-and-why-clarity-is-better-than-clever/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

420: The Truth About AI Writing from Copywriting Legend Bob Bly

On this episode, legendary copywriter Bob Bly [https://bly.com/] revisits the show to share his perspective on AI in copywriting. For 4+ decades, Bob has been writing high-performance direct response copy for IBM, AT&T, Intuit, Forbes, Medical Economics, ITT, and dozens of other smart direct marketers, both large and small, who want to get more leads and sales – online and offline. McGraw-Hill calls Bob Bly “America’s top copywriter.” He has taught copywriting at New York University and is the author of over 100 published books, including The Digital Marketing Handbook and The Copywriter’s Handbook. His latest book on AI is called AI Apocalypse [https://amzn.to/4tncNhL]. [https://persuasionbythepint.com/wp-content/uploads/2026/02/AI-Apocalypse-659x1024.webp] You can sign up for Bob’s free newsletter at https://bly.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmhFMTJ0MU9IbGg0YXdPb3lpeGJzSUtWaU5wUXxBQ3Jtc0tsc0wxTUhHUXc5aTdhN3VNY2RaWGNvYmwxWDBXak5xUmNEeF9DTURTTXNvVnhKcUdpcTd0ZjlCUnZPR2xEaXdGZUE1XzFMbk1FbDJLMHcxRzNEQzJDb2dNT3JKdGpYamZVakpkWTlIUkFDcmJxUXZVZw&q=https%3A%2F%2Fbly.com%2F&v=ZnK90Y6FJSc]. The post 420: The Truth About AI Writing from Copywriting Legend Bob Bly [http://persuasionbythepint.com/420-the-truth-about-ai-writing-from-copywriting-legend-bob-bly/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

419: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One

https://www.youtube.com/@persuasionbythepint On this episode, Danielle Hughes [https://www.morethanwordscopy.com/about] joins the podcast to share how she helps individuals develop their Genuine Personality Brand.  She’s been called a wordsmith, a magician, a copywriter extraordinaire, a lifesaver, and a badass. You can learn more about her at https://www.morethanwordscopy.com [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTl6Slg2dXdvcFQxQ3dyekVQcjVURld5NjZZZ3xBQ3Jtc0ttRkdzc3pvU1JDcVUxbmZjam5YYmxGQU1EaUNWWTBpdWhtTTc5SWhFN3VnZ3VZRXNrZXRQZFhPZjMzWUZYSVMyMHVzS1RqN2NNbkNSc1lMV1RaTXZrSDE5a3p3aGpWOGZKcVNaRjc5TnJKNjB6Y3N2RQ&q=https%3A%2F%2Fwww.morethanwordscopy.com%2F&v=xD1slD6c0Ic]. The post 419: How to Build a Personality Brand That Attracts the Right Audience—and Repels the Wrong One [http://persuasionbythepint.com/419-how-to-build-a-personality-brand-that-attracts-the-right-audience-and-repels-the-wrong-one/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].

418: We Teach You How to Start a Cult

On this episode, Jody Raynsford joins the show. He is the author of the book “How to Start a Cult”. After founding an award-winning, cult running podcast and community, Jody discovered a better way to build brands and businesses. His book is an Amazon best-seller and a Business Book Awards finalist. Through his speaking and coaching, he works with businesses to help them achieve cult status by being bolder, building belonging, and attracting a devoted band of followers. You learn more about Jody and grab a copy of his book at https://howtostartacult.co.uk/pint [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1hjRFF0UzYxbG1uNjU5bHp1TVR1TkpnTGpaQXxBQ3Jtc0tuM2lkLWRIYlFYQW5RaVdYWF9PeGRFSWd6U3E3UWh3ekJuenFKZFJlb0hLbkktQlVyQXF4NzRWNmxwbTQ5eDVHcEczQzk4aUszemJTTkxGSS1RdFQwLUpOQTZvVUx3dndvNGlsMEpaRlpSQS1MZnhaMA&q=https%3A%2F%2Fhowtostartacult.co.uk%2Fpint&v=xgwybRTdMFE]. The post 418: We Teach You How to Start a Cult [http://persuasionbythepint.com/418-we-teach-you-how-to-start-a-cult-following/] first appeared on Persuasion by the Pint [http://persuasionbythepint.com].