Podcasts By Dr. Kirk Adams
ποΈ Podcasts By Dr. Kirk Adams: Interview with Robert Annis, Co-Founder, NEURO https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-16-2026/ [https://drkirkadams.com/podcasts-by-dr-kirk-adams-06-16-2026/] In this candid episode of Podcasts By Dr. Kirk Adams, Dr. Adams welcomes Robert Annis [https://www.linkedin.com/in/robannis/], a London-based coach and organizational psychologist, and founder of NEURO [neurocharity.org], an inclusive charity built to make neuroinclusion a competitive advantage rather than a matter of ethics alone. Annis speaks openly about his own "late diagnosis" at 45 (he's now 47) as profoundly autistic, with co-occurring ADHD, prosopagnosia (face blindness), aphantasia, alexithymia, an absence of interoception, and severely deficient autobiographical memory, a lifetime of "masking" that finally had names. He explains why he founded NEURO after growing frustrated with charities focused on awareness alone: he wanted real social change, so he deliberately built NEURO to look and operate like a business consultancy, meeting leaders in the language of innovation, adaptability, and talent rather than moral obligation. It's a thesis Dr. Adams shares in his forthcoming book, The Disability Dividend: Supercharge Your Bottom Line Through Disability Inclusion, that the resilience and cognitive diversity forged by overcoming barriers are exactly what organizations need to thrive. The conversation then turns to how NEURO actually drives change: the NEURO Standard, an accreditation spanning five organizational pillars and three tiers that lets employers and universities prove they are continuously investing in inclusion, and, in turn, attract the roughly one in six people who are neurodivergent, plus everyone who loves them. Annis shares early wins, a Great Britain Olympic rugby player who rebuilt her youth-coaching approach for neurodivergent kids, and final-year students in London and Manchester who used the NEURO Standard to audit their own universities as their capstone project, alongside fast traction for a charity registered only about two months earlier: three university partners (two UK, one Australian), local-council ties reaching some 26 high schools, a charity-of-the-year award, volunteers across three continents, and a first major client in a large energy provider. He closes with a borderless five-year vision, licensing the model to "commercial delivery partners" worldwide, growing a free NEURO Library of practical resources, and recruiting volunteers in a way that deliberately advances each volunteer's own career. TRANSCRIPT: Announcer: Welcome to Podcasts by Doctor Kirk Adams, where we bring you powerful conversations with leading voices in disability rights, employment, and inclusion. Our guests share their expertise, experiences, and strategies to inspire action and create a more inclusive world. If you're passionate about social justice or want to make a difference, you're in the right place. Let's dive in with your host, Doctor Kirk Adams. Dr. Kirk Adams: Welcome, everybody, to another episode of Podcasts by Doctor Kirk Adams. I am that Doctor Kirk Adams, talking to you from my home office in Seattle, Washington β one of the sites for the World Cup. We had Egypt and Belgium yesterday, down the street from me, and on Friday it's the US and Australia, so football has taken over our city. And, coincidentally, I'm speaking today with someone from the United Kingdom: Robert Annis, who's based in London. Robert is the founder of NEURO, an inclusive charity seeking to make inclusion a competitive benefit to society β which aligns very closely with the work I do. Good morning to me, and good afternoon to you, Robert. Robert Annis: Thank you, Kirk β it's a pleasure to be here. Thank you for having me. Dr. Kirk Adams: I'm glad you're here. I met Robert fairly recently through my good friend LinkedIn. As I said, Robert is the founder of NEURO, really focusing on working with organizations β companies, NGOs, governmental agencies β to help them understand that being inclusive of people with neurodiversity is a competitive advantage. I have a forthcoming business book that should be out soon; it's going into formatting right now, and it's called The Disability Dividend: Supercharge Your Bottom Line Through Disability Inclusion. So Robert and I have very similar views on the impacts of being truly inclusive of people with impairments β whether sight, hearing, neurological, or physical β and I'm really pleased to have Robert here today. We'll turn the microphone over to you; I'd love to hear the story. What's the journey that's brought you to where you are today with NEURO, and where are you going to take things? Robert Annis: Well, thank you, Kirk β that's a lovely introduction; I really appreciate it. It's really nice to be here. Getting to do something like a podcast is always a real pleasure, and it's always fascinating β you never know who's going to reach out afterwards and where it might lead, so I'm excited to see where this takes us. I think it's a really interesting topic you mentioned, around your book, my experience, and what we're doing with NEURO. The concept of being disabled is often seen as a negative, and I would never be the one to say it's a superpower β that's for sure. But there is an interesting point of view to be had: if someone can overcome the difficulties that society, and their own abilities, may put in front of them, then they develop a level of resilience and ability that can be very useful in organizations. It can create people who have exactly the sorts of skills organizations really need. However, we tend to have a bit of a lens over our view of people, so, quite traditionally, leaders will not look for people who are different β they look for people who are the same. Dr. Kirk Adams: Can we dig into the comment about the skills that employers need? Because that's certainly a conversation Iβ Robert Annis: I thought it might. Dr. Kirk Adams: I have a lot β and rather than lead with what I say about it, I'd love to hear what you say. You're talking to organizations about those skills. Robert Annis: I always try to think of it as a real-world example for them. A good one would be Covid, or artificial intelligence β massive, changing things that occur. Organizations, whether a school, a business, or an NGO, need to learn to survive through that, adapt, and ideally thrive. When you're going through those times, organizations need to be adaptable and flexible, and to do that, they need to be able to innovate and problem-solve. That is really fed by having multiple different mindsets and experiences β which can come from people of different age groups, different races, or different backgrounds of social mobility, but also different abilities, such as neurodivergence. So what we're helping organizations see is not to fear difference but to actually value it β to see that it brings things into your organization that can make you more successful. Critically, this means we're not going to organizations and leading with an ethical or moral argument; we're leading with a competitive one: that these people, like anybody, may have certain areas where they need help, but they also bring something rather special to the table, and that could be a huge differentiator for the organization. Dr. Kirk Adams: And what brought you to this work β your focus on neuro-difference? Robert Annis: Unsurprisingly, I was diagnosed as very neurodivergent indeed. I'm autistic β somewhere close to the edge of how autistic you can be. They were quite shocked when they did the tests; I think they said they hadn't seen a number that high, which I'm not sure is a compliment or not, but nonetheless. Dr. Kirk Adams: What age were you? Robert Annis: Yeah, I meanβ Dr. Kirk Adams: How old were you? Robert Annis: It was about two years ago, so I'd have been 45. Dr. Kirk Adams: Okay, so recently. Robert Annis: Oh, yeah β very recently. 'Late diagnosis' is the correct term here, and that takes you on a certain journey. A lot of people who have differences, particularly in the brain β mainly because it's so complex that if there are differences, they have large-scale impacts β have comorbidity, meaning they have other things going on. So I have autism and ADHD, as I said, but also prosopagnosia, which is face blindness, so I don't remember faces or recognize people most of the time. I have aphantasia, so I don't have a mind's eye β I can't picture things, and I don't really dream. I have alexithymia, which means I struggle to comprehend emotions, both in myself and in others. I lack interoception, which is the ability to understand what's happening in your body, so I don't get hungry β I get ravenous: I'm fine, I'm fine, and then all of a sudden I'm eating the table, so that's entertaining. And I also have severely deficient autobiographical memory, or SDAM, which means I don't remember the past much. So all of these things come together, and they do make life quite tricky. Dr. Kirk Adams: Being diagnosed β given names for these things β when you're 45: does that explain a lot of your life experience before then? Robert Annis: Of course it does. I think the most fascinating thing about that, Kirk, is this: if you're unable to walk and so you need a wheelchair, it's very apparent β you're not surprised by it. But when it's something in your head, you're not aware of it, because as humans, growing up from children into adulthood, we're always just making sure we fit in and trying to understand the world around us and how we operate within it. So I knew I struggled with my memory and couldn't remember people, but that's not the kind of thing you vocalize and tell people, so I just put it to one side and tried to carry on. I became very good at what we call masking β using skills to effectively hide where I'm struggling. I would always let other people lead the conversation, and I'd try to avoid any topics about previous interactions. And I didn't always know I was doing it, to be honest with you. So the diagnosis was very helpful, but at the same time a bit of a shock, because even after 45 years I hadn't fully got my head around just how different I was. Dr. Kirk Adams: But did you know that other people had capabilities you did not β remembering faces being the first example that pops into my mind? That, hey, other people can recognize people by face, but you couldn't? Robert Annis: Yeah, I was aware of it β I just didn't put a lot of focus on it, which is an ironic sentence to say, isn't it? Dr. Kirk Adams: It's just such a different experience from me. My retinas detached when I was five; I became totally blind within a few days, and it was just, 'This is a blind kid. He needs to learn Braille. He needs to learn how to travel safely with a white cane. He needs to learn how to type on a typewriter so he can go to school β a public school.' But anyway, I digress. I'm asking these questions because β for 45 years you were living with these neurodiverse characteristics, and then two years ago being diagnosed and given names for these things. Where were you at that point? Were you mid-career? Were you involved in a particular field? I'm just curious about your life trajectory up until then. Robert Annis: It had been mixed. I think it's safe to say employment had never worked out for me. I now feel like I know why; I didn't really know then β I'd just found life very difficult, for the reasons I explained. Having relationships and friends has been very tricky, if possible at all, and having employment has been hard. So most of my career I've been self-employed, because that was really the only option open to me. I'd gone through several roles, from project and programme management in business, through to coaching, and then finally to organisational psychology. That was about the time I found all this out. So it all came together, and I started thinking: how do I take that focus in my career β coaching, organisational design, leadership coaching β and combine it with this newfound understanding of my brain and its neurodivergence? And that directly led to the wish to make some pretty significant changes, obviously within myself, but also within wider society. Dr. Kirk Adams: And you studied organizational psychology or development academically as well, correct? Robert Annis: Yes β I got a master's in organizational psychology. Dr. Kirk Adams: So what was the genesis, or the catalyst, for creating NEURO? Robert Annis: It was quite simple, really. I'd started volunteering with another charity in the space, focused on neurodiversity support, and I was over the moon to be involved and threw myself wholeheartedly into it. But I ended up very disappointed, because the focus was mildly on raising awareness and more on a 'join us, get a newsletter, and we'll give you a badge on your website' kind of thing, rather than any actual social change or changing things for individuals who may be struggling. So it wasn't quite the positive light I'd been hoping for β and no doubt that's my naivete to some degree, assuming that because it's a charity, it's doing great things. But most of the charities I talked to or looked at are really focused on awareness-raising. There's nothing wrong with that β of course it's good, and it needs to be done β but awareness-raising doesn't help any of the people who are struggling, and it doesn't do much to change the societal situation. So NEURO was created for exactly that reason. There was a big gap where people weren't trying to change society so much as just raise awareness β which, again, is fine, but not what we wanted to do. So NEURO's focus is simple: it's to change the world. It's a social-change model. Dr. Kirk Adams: Yeah. Robert Annis: Exactly. Look, I'm 47 β I'm not a spring chicken. There's no point in me taking my time and going slowly with this. There are times to lean into your difference, and this is one of them: my autism means I can work a 20-hour day, no problem at all. I can just focus and work seven days a week and not really notice it. So in the last year we've built NEURO, and because we don't want to just focus on awareness, it's designed to look like a business consultancy β so that when we go in and talk to organisations, whoever they may be, we look like a serious group that can actually come in, help, and make a difference. We've built everything, from accreditation to training to actual tools that help people learn where the friction is in the workplace, where individuals are struggling, so they can actually receive help. And I don't mean counseling β I mean actually finding the areas where they're struggling so they can grow and do better things with their careers. So what we've built, and are continuing to grow, is significant, and we're very proud of it. We finally went fully live about two months ago, when the charity was actually registered, but we started about a year ago on the journey of building everything. We're at the point now where we've got three university partners β two in the UK, one in Australia. We're partnered with several local councils, one of which reaches about 26 high schools. We've received a charity-of-the-year award. Things are starting to come together nicely. We've got volunteers on three continents. So it's still very early days, obviously β we're a startup β but we are starting to make a difference. Dr. Kirk Adams: We'd say nonprofit here β I guess NGO or charity is your term. So, as a fledgling registered charity in the UK, what are your strategic imperatives, say, for the next 12 months? What do you really need to accomplish to take things toward your vision? Robert Annis: Absolutely β it's a very clear strategic vision. With my background in organizational psychology and coaching organizations, specifically leaders in strategy, I'd be really embarrassed if I hadn't thought this one through. The focus of the strategy is very clear: we've built an accreditation designed to help organizations once they've invested and made internal changes to be more inclusive. Once they've done that, the accreditation they can then achieve allows them to signal to the wider world that they truly are being inclusive and supporting individuals in that way. The whole point is to shift the conversation around what inclusion means. If an organization invests, makes changes, makes the effort, then it's showing that it really does care β and that's the kind of thing people external to the organization would want to know about. If someone is looking for work and they're an absolute genius at analysis but struggle with some social situations, they could be amazing in some companies β but that company needs to attract that person. Robert Annis: Currently, that's not really done in any way. Our accreditation makes very clear which organizations are going down that path, so they'll be able to attract the best talent, and the customers and suppliers they want β because neurodivergence, as an example, impacts around 1 in 6 people. That means if you're talking to a customer, a supplier, or somebody you want to hire, you can pretty much guarantee that someone in their family, or someone very close to them whom they care about, is neurodivergent. And when an organization can actually show that it's invested and made changes, you're going to pull on some pretty important heartstrings with a lot of people. So, to put it in one sentence, Kirk: we want to make inclusion a competitive advantage β not something done for ethical and moral reasons, because that's not a good sell to a CEO, but because it will make you more successful. That should be a good pitch. And, obviously, the benefit is that we get the ethical and moral improvements along for the ride. Dr. Kirk Adams: What tends to motivate or engage the people you're talking to? You're sitting across the desk from a CEO or executive director, having this conversation β are there certain light-bulb moments? Robert Annis: Oh, gosh. Dr. Kirk Adams: βcertain things that tend to animate the people you're talking to? Robert Annis: Yes, absolutely. And I realize I didn't fully answer your last question, so I'll finish that quickly: the strategy we're aiming for with NEURO is that that level of inclusion, and our accreditation, becomes recognized and sought after as organizations seek to get the very best talent. That's what the accreditation is designed to do, and that's the strategy we want to get to. As for when I'm talking to leaders, and the things that really help them recognize the value of this and why they want to do it β I think it's mostly because we've made the effort to look like a business consultancy and to speak in their language: to come in and say, this is about making you more competitive, helping you be more successful, being a more adaptable, more flexible organization that can lead in innovation and problem-solving because you value cognitive diversity. That really starts to resonate, because leaders have no problem with inclusion. What they have a problem with is the idea that a company that must make a profit and please shareholders should focus primarily on ethical and moral grounds. Those are important, but it's a lot easier for a leader to get behind it when they can say, 'This will actually help us make money.' There's no reason we need to exclude the concept of profit from doing good things β we just need to make sure we explain them in the right way. Dr. Kirk Adams: I know you're a fledgling organization, but you mentioned working with some university partners. Can you give us a success story? Robert Annis: Yeah, absolutely β I'll give you a couple. We're obviously not huge yet, but one of my favorites, because it was sort of the first one we did: there's a lady, a rugby player here in the UK. She's played for Great Britain in the Olympics β an extremely good rugby player β and she still plays for Great Britain; she's actually in the US at the moment, I think playing for Great Britain. As a side job, she also coaches young girls in rugby, sort of six- to fifteen- or sixteen-year-olds, and she recognized that some of the girls she was seeing, and their parents, were neurodivergent. So we sat down and helped her build out lesson plans and how to actually run coaching sessions with neurodivergent kids, and it completely revolutionized her approach. That was just a truly heartwarming and wonderful thing to get to do. Allied to that, the universities we're working with in London and Manchester, here in England β I hope they won't mind me saying this β their final-year degree students' end-of-year project was a little basic, shall we say. Robert Annis: I was at the university mentoring as an entrepreneur, and I said, 'Well, we can help with this. We can use our NEURO accreditation, which is effectively a way to assess an organisation, and the students can use it to assess the university β they can interview faculty, survey students, review the policies for how the organisation does its performance management, hiring practices, and so on.' So the students got to do that, and then finished with a report that said, 'Hey, University, this is what I found; these are the areas you can improve in.' So those students now get to leave university, having graduated, and go to a job interview, and when they get asked, 'What can you bring to the table?' they can say, 'Well, I changed my university β so just think what I could do here.' That just puts a smile on your face, because you think, we're doing all the good things here. So those are two really good stories. Dr. Kirk Adams: That's systems change right there. So β accreditation. Is that something NEURO has created? Robert Annis: Yes, exactly. Dr. Kirk Adams: Tell us a little about what it is and who has access to it β who can use it. Robert Annis: Of course. I should say all of this is on the website β we've intentionally made everything open to everyone; everyone can access it. We wantedβ Dr. Kirk Adams: Why don't you tell us the web address now, and then I'll ask again later? Robert Annis: Okay, yes β it's https://neurocharity.org. If you go on there and look for the NEURO Standard, that's the accreditation. Dr. Kirk Adams: And tell us a little about the accreditation. Robert Annis: It's intended to assess an organisation across five pillars, covering the entire organisation β from leadership to governance to policies and procedures to HR β and to help that organisation understand where it's being inclusive and should be happy, but also where there are areas it needs to improve, so you can see the actual areas where that investment can take place. With that, the organisation can make changes: there could be training they need to do, or policies and procedures they need to update β lots of things. But once they do those things, that evidence of change is what they submit to NEURO, and that's the evidence that earns the accreditation. So it's not about 'how inclusive are you?' It's about proving that you're continuously investing, that you're changing β because we want to see organisations going on that journey. And within the qualification there are three tiers, so organizations can join, and then as they advance and become more inclusive, they can move up and really show the levels of change they're making. That's hugely valuable if you're looking to gain talent, or to get students to look at your organization. The example I usually think of is a young lady who has ADHD and is looking to go to university. As she's looking at universities, there's not much information about how supportive they'll be. Robert Annis: She's been supported at school, at her high school, to some degree, but now she's looking at university, and she's quite nervous about what's out there and how much support there'll be. The reality is, for a lot of people in that situation β who have some sort of disability, or are struggling with something β the focus becomes less about 'what is the job?' or 'what is the degree?' and more about 'will I be able to survive it? Is this something I can do?' So if that young lady is looking at three universities, it becomes a lot less about 'which degree shall I do?' and more about 'which university is going to support me?' At that moment, the NEURO accreditation β the Standard β becomes absolutely crucial, because that young lady will look at those three universities, see the one with the accreditation, and very likely think, 'That's where I'm most likely to succeed.' So the dream here, the win here, is that we take inclusion and shift it from being a thing we have to ask for, beg for, and try to find money for in organisations, to something that attracts the best talent β so it becomes a competitive advantage for organizations. And that, we think and hope and believe, is a game changer. Dr. Kirk Adams: Fabulous. So let's fast-forward β say, five years from now. What does NEURO look like? What is NEURO doing? What kind of impacts and outcomes have you had? Robert Annis: Absolutely. The vision is very clear to me, and it's been designed that way from the very beginning. NEURO has no borders β there's no concept of country or anything like that; this is about humans. So we need to be able to spread this around the world, and we know we can't do that alone. When I say 'we,' that's my wife and I β we're both neurodivergent, and we created the organization β but we want to spread it around the world, and we can't do that alone. So, while spreading it around the world, we also want to help other people who are perhaps like me, for whom employment isn't an option, so they become self-employed as a coach, a consultant, a trainer, or something like that. We want to help them as well, and it's kind of a win-win for both. The concept is: we've built NEURO, we've got the accreditation, and we've built so much training β I've built about 35 training courses now, I think, with a plan for about another 50 β plus all the marketing, all the proposal templates, everything. So we want to license what we've built, so that organizations and individuals can go out around the world, make money, and have an income β anyone who wants to should be able to earn an income and actually go out there and help change the world. So my hope is that, five years from now, these 'commercial delivery partners,' as we call them β the people we're licensing NEURO to β will be all over the world, and organizations everywhere will be able to find a local commercial delivery partner to help them with their NEURO accreditation. That way we can build this into the working culture in all societies and languages. That's very much the hope, and where I see it five years from now. Dr. Kirk Adams: Well, hear, hear β cheers to that. So, for those of you listening who want to get in touch, you've already mentioned the website, https://neurocharity.org. As we end our time β which flew by β what would you like people to know? Robert Annis: Thank you, Kirk β you're not wrong, it has flown by. I apologize for sort of talking your ear off. Dr. Kirk Adams: Oh, that's what we're here for. Robert Annis: Yes β obviously the website, https://neurocharity.org. We're on all the social media at this point, I think, but LinkedIn is definitely the primary one. There are multiple ways to engage. If you're an individual β let's say you're a parent with a neurodivergent child, or a manager with neurodivergent employees β on our website we have a resource called the NEURO Library, and it's an ever-growing resource with things you can't find anywhere else: the answers to questions people don't seem to be sharing, like 'What is neurodivergence? How do I help my child? How do I work with people in that situation?' There are practical guides, downloadable tools and templates for managers, lots of things β and it's all free, obviously. So please go and look at the NEURO Library; it's growing, and our volunteers are building it up. Which leads me, very succinctly, to volunteers: we've got volunteers now in North America, Asia, and Europe, which is very exciting, but we definitely need a lot more. It's still very early days, so please, if you'd like to be involved, reach out. We're very keen to help people come on board in a way that actually helps their career. For example, we've got one young man in β well, not Pennsylvania β I think it's Colorado, in the US, whose focus is graphic art and videos, and his dream is to work in that space. So he's building things for us, but I've told him explicitly: only build things for us that you can put in your portfolio and that will help your career. That's very much how we want to do volunteering β obviously we need help, we need volunteers, but we want it to also help you on your journey, as it should be. And then there's the commercial delivery partner program, which, as I said, is a licensing of what we've built, so that people whoβ Dr. Kirk Adams: Can you repeat the name of the program? Robert Annis: Sure β the commercial delivery partners. Dr. Kirk Adams: Commercial delivery partners. Okay. Robert Annis: Exactly. And that works whether you're brand new and just starting out β we've built all the training, we've built everything, and we'll train you up β or if you've already got all your own stuff that you've built yourself and you're very proud of it, no problem at all: you can still come and work with us. You've got our training if you want to use it, and if you don't, that's fine β use your own. But you can use the brand and the marketing to go out there and get clients. At the end of the day, we want to help these individuals and small companies go out there and be successful. So if you're interested in that, it's all on the website, including pricing β but reach out with questions. And then, finally, if you're interested in getting certified yourself β if you want your organization to gain the accreditation and be one of those first ones out there to really get on that path β do reach out via the website or to me on LinkedIn. I'm very proud that just last week we signed our first big client; it's a big energy provider, and they're going the whole hog β they want to do everything. It's thrilling. It's really validation, you know. Nothingβ Dr. Kirk Adams: βsucceeds like success, Robert. Robert Annis: Well, I certainly hope so. Dr. Kirk Adams: Well, it's been a pleasure. I'm looking forward to talking to you a little down the road to see where NEURO has gone, so we'll schedule another time to talk later in the year or early next year. Really a pleasure. Please go to https://neurocharity.org. If you'd like to get in touch with me, my website is https://DrKirkAdams.com β I have a newsletter sign-up and a contact form there β and I'm also on LinkedIn every day; it's @KirkAdamsPhD. Please reach out to Robert, reach out to me, and we'll talk to you next time on Podcasts by Doctor Kirk Adams. Thanks, Robert. Robert Annis: Thank you. Announcer: Thank you for listening to Podcasts by Doctor Kirk Adams. We hope you enjoyed today's conversation. Don't forget to subscribe, share, or leave a review at https://DrKirkAdams.com. Together, we can amplify these voices and create positive change. Until next time, keep listening, keep learning, and keep making an impact.
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