Pure Gold Marketing

Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan

Discover how Scott Keenan, Director of Public Affairs at the NSW Minerals Council, leverages storytelling to shape the mining industry's narrative. Scott shares insights on the evolution of digital marketing, the power of video content, and the importance of engaging the right talent. He also discusses strategies for building audience trust, adapting to new media formats, and crafting purpose-driven campaigns that resonate. 00:00 Introduction to Pure Gold Marketing 01:13 Meet Scott Keenan from NSW Minerals Council 01:50 Background in radio, news, and journalism 05:30 Moving into the Mining industry 06:31 Changes in communication platforms over 15 years 08:45 Importance of community engagement and building trust 12:30 Storytelling and content creation in mining 16:27 The power of video in communicating mining stories 21:29 The Responsible Mining Campaign 23:41 Working with creatives and production teams 27:14 Planning and executing video shoots 32:15 Filming on mine sites and the power of pre-production 37:50 Tips for making people comfortable on camera 39:24 Creating content for social media and vertical video 42:24 Sponsorship of the Newcastle Knights 46:32 Advice for marketing and communications professionals 51:27 Future trends in communications 54:43 Closing remarks Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/Learn more about Pure Gold Films here https://puregoldfilms.com.au

Planning a corporate video: a day in the life of a Production Coordinator

In this episode, Edwin sits down with Pure Gold Films’ very own Production Coordinator Kit Whyte, who gives a behind the scenes look at essential elements of pre-production and planning for corporate and commercial video productions. Kit discusses the critical role of turning corporate marketing ideas and briefs into visual reality through the video production process and shares insights into managing and planning creative projects and the logistics behind organising complex video shoots on industrial sites — including remote mine and construction sites! Whether you're curious about the logistics behind corporate filmmaking, or how the Pure Gold Films creative production team collaborate to execute our clients' vision, this episode is packed with behind-the-scenes knowledge. 00:00 Introduction to Pure Gold Marketing 00:49 Meet Kit Whyte: From Feature Films to Corporate Videos 01:48 Behind the Scenes of Feature Films 04:15 Transition to Corporate Video Production 06:33 Challenges of On-Site Corporate Video Shoots 08:01 Travel Logistics for Filming 08:51 Managing Client Expectations 09:46 Briefing the Camera Crew 10:56 Importance of a Detailed Schedule 12:16 Client Communication and Setup Time 13:07 Accounting and Payment Terms 13:56 Favourite Projects and On-Site Experience 15:35 Final Thoughts and Reflections 16:45 Podcast Conclusion and Outro Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au

How Chris developed WesTrac's first content marketing strategy

Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production. Chris also shares his experiences with influencer partnerships, including a collaboration with Aaron Witt, and tips for small marketing teams to thrive. 00:00 The Importance of Detailed Briefs for Agencies 00:44 Introduction to Pure Gold Marketing 01:51 Interview with Chris Gander: Background and Role 03:29 Navigating Social Media Channels 06:45 Developing Effective Content Strategies 13:27 The Role of Thought Leadership in Marketing 19:40 Working with Agencies and Suppliers 20:53 The Art of Brief Writing 21:20 Engaging Stakeholders Effectively 23:53 The Power of Influencers 29:40 Global Operator Challenge 31:26 Advice for Small Marketing Teams 32:52 Partnering with Other Companies 34:08 Chris's Passion for Content Creation 35:11 Conclusion and Farewell Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au

How Aletek's Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill

National Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add value when marketing to other mining companies. 00:00 Introduction to Sales and Marketing Collaboration 00:32 Welcome to Pure Gold Marketing 00:57 Interview with Arnie Hill: Background and Role at Aletek 02:53 Understanding Aletek's Products and Market 04:09 Sales and Marketing: Differences and Synergies 06:31 Challenges and Mistakes in Sales and Marketing 11:28 Strategies for Effective Sales and Marketing Collaboration 14:37 Expanding Aletek Globally 17:02 Salespeople Thinking Like Marketers 25:25 Building Trust and Nurturing Client Relationships 29:06 The Role of Expos and OEM Relationships 31:54 Leveraging LinkedIn Newsletters 33:27 Conclusion and Final Thoughts Connect with Edwin on LinkedIn https://www.linkedin.com/in/edwin-davis/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au

Mastering brand vision in rail and construction

Aussie marketing and comms pro Billie Stanic chats with Edwin about the key strategies that drove marketing success on major projects like the Carmichael Rail Network and Inland Rail, sharing her approach to capturing brand vision, building meaningful campaigns, and the importance of staying true to your values. 00:00 Introduction and Staying in Your Lane 00:12 Welcome to Pure Gold Marketing 00:49 Special Guest: Billie Stanic 02:13 Billie's Journey into Marketing 05:16 Passion for Construction and Rail 10:41 Marketing Strategies and Insights 21:03 The Carmichael Rail Network Project 26:39 Inland Rail Project and Future Prospects 27:57 Complexities of Carmichael and Inland Rail 28:30 The Power of Brand Recognition 30:04 The Psychology of Marketing 31:16 Authenticity and Communication in Marketing 34:20 Managing Corporate Brands 36:02 Working with Industry Associations 38:42 Promoting Events and Rebranding 42:17 Showcasing Company Capabilities 46:09 Future of Rail and Construction Marketing 52:24 Conclusion and Final Thoughts Connect with Edwin on LinkedIn https://www.linkedin.com/company/pure-gold-films/ Follow Pure Gold Films on Instagram https://www.instagram.com/pure_gold_films/ Learn more about Pure Gold Films here https://puregoldfilms.com.au