Rattle & Pedal: B2B Marketing Podcast

Maria Boulden joins us to discuss AI’s effect on sales and the buying cycle, revisiting the Sales Kill Box, and explaining why human sellers remain essential in complex B2B growth. The post Is AI the Selling Sherpa We’ve Been Waiting For With Maria Boulden [https://rattleandpedal.com/ais-impact-on-sales-and-the-buying-cycle-maria-boulden/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Accenture’s bold move to rebrand consulting as “Reinvention Services” signals a deeper transformation in how firms approach AI, strategy, and client value. Jeff and Jason break it all down. The post Rebranding Consulting as Reinvention Services: Accenture’s Strategic Pivot in the AI Era [https://rattleandpedal.com/accenture-reinvention-consulting-ai-strategy-shift/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Your intellectual capital strategy must transform your core capabilities and knowledge into a compelling POV and real tangible client value. Learn how to create an intellectual capital strategy that drives growth, differentiates your firm, and supports the full buyer’s journey. The post REPLAY-How to Create an Effective Intellectual Capital Strategy [https://rattleandpedal.com/replay-how-to-create-an-effective-intellectual-capital-strategy/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Cross-selling remains the most misunderstood approach to revenue generation. In this replay, Charlie Green shares why it’s crucial for professional services firms to get cross-selling right and offers timeless insights on how to achieve this. The post REPLAY: How to Get Cross-selling Right with Charlie Green [https://rattleandpedal.com/how-to-get-cross-selling-in-professional-service-right-with-charlie-green-2/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

This episode originally aired in April 2023, but its ideas are more relevant than ever in an AI-disrupted world. In this REPLAY, we revisit the challenges of professional services innovation with strategy legend Rita McGrath and Ron Boire, her partner at Valize. Both share a ton of insights on the issues that inhibit professional services […] The post REPLAY-Why Professional Services Firms Can’t Innovate with Rita McGrath and Ron Boire [https://rattleandpedal.com/replay-why-professional-services-firms-cant-innovate-with-rita-mcgrath-and-ron-boire/] appeared first on Rattle and Pedal [https://rattleandpedal.com].