Rattle & Pedal: B2B Marketing Podcast

Capturing Value in the AI Agent Era: How Firms Can Compete and Win

We break down CB Insights’ new report, The Future of Professional Services in an AI-First Workforce. Learn how firms can create value, protect brands, and compete in the fast-moving AI Agent Era transforming consulting, delivery, and differentiation. The post Capturing Value in the AI Agent Era: How Firms Can Compete and Win [https://rattleandpedal.com/capturing-value-in-the-ai-agent-era-how-firms-can-compete-and-win/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

2026 Marketing Priorities for Professional Services

In this episode, Jeff and Jason outline the top marketing priorities for 2026—expanding your firm’s Performance Envelope, rethinking brand, and competing in the AI era. The post 2026 Marketing Priorities for Professional Services [https://rattleandpedal.com/2026-marketing-priorities-professional-services/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

Winning the AI-Search Game

Traditional Google search is fading fast. In this episode, we explore how generative AI is reshaping visibility and what professional services leaders must do to win the new search game. The post Winning the AI-Search Game [https://rattleandpedal.com/winning-the-ai-search-game-professional-services/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera

AI is reshaping consulting. Is it the end of services as we know them—or the reinvention of the business model? Explore the future of consulting with AI-native firms and shifting client demands.   The post The Rise of the AI Native Services Firm with Michelle Swan and Chris Barbin of Tercera [https://rattleandpedal.com/ai-reinvention-of-consulting-future-of-services-chris-barbin-michelle-swan/] appeared first on Rattle and Pedal [https://rattleandpedal.com].

AI: Existential Threat or Opportunity for Consulting Firms?

Sparked by a Wall Street Journal piece on McKinsey, we ask: Is AI an existential crisis for consulting firms or their greatest chance to reinvent strategy, talent, and client value? The post AI: Existential Threat or Opportunity for Consulting Firms? [https://rattleandpedal.com/ai-existential-threat-or-opportunity-for-consulting-firms/] appeared first on Rattle and Pedal [https://rattleandpedal.com].