GEO in 2026: Why Trust Starts With How AI Finds You with Inna Bosenko, VP Marketing at dotCMS

Winning Patient Trust in the Age of Digital Healthcare

The conversation delves into the importance of patient trust and engagement in healthcare, highlighting the challenges of compliance and privacy in digital patient engagement. It explores the impact of AI on patient engagement, recognizable healthcare brands, and the competitive advantage of consent in patient engagement. The discussion also includes personal insights and advice for new parents, as well as the challenges faced by healthcare providers in digital engagement. The future of patient engagement and tried-and-true principles are also discussed. The conversation delves into the critical aspects of patient engagement and individual health, emphasizing the need to marry patient engagement with compliance infrastructure. It explores the optimization of digital data platforms, essential requirements for data platforms, content management system essentials, the role of AI in patient experiences, and practical advice for managing data and content effectively. Takeaways * Patient trust and engagement are critical for healthcare organizations * Compliance and privacy are major challenges in digital patient engagement Patient engagement * Compliance infrastructure Chapters * 00:00 The Future of Patient Engagement and Tried-and-True Principles * 33:23 Optimizing Digital Data Platforms * 40:16 Critical Data Platform Requirements * 45:51 Content Management System Essentials * 55:12 Managing Data and Content

GEO Playbook: How to Win AI Search Without Losing Your Brand

The episode 14 of Real Talk, Real Trust focuses on content strategy optimized for GEO, featuring Jason (Cofounder & Head of CX, dotCMS) and Freddy (VP Product, dotCMS). The conversation delves into the impact of AI on content creation, the role of GEO in brand discovery, and the operational changes needed to deploy content effectively in the digital landscape. The conversation delves into the importance of guardrails in large-scale deployments, the significance of workflows, permissions, and audit trails in content management, the role of AI agents in content lifecycle, the concept of a vector-ready repository, and the measurement of content strategy success through structured content and traffic conversion rates. The discussion also covers the impact of LLMs on content visibility and the need for a holistic approach to brand optimization. Takeaways * AI-driven content creation * Impact of GEO on brand discovery * Operational changes for deploying content Guardrails in large-scale deployments * Importance of workflows, permissions, and audit trails * Role of AI agents in content lifecycle * Vector-ready repository and structured content * Measurement of content strategy success * Impact of LLMs on content visibility and brand optimization Chapters 00:00 [https://www.youtube.com/watch?v=Gi44LbQKDGs] Introduction to Content Strategy for GEO 10:09 [https://www.youtube.com/watch?v=Gi44LbQKDGs&t=609s] Impact of GEO on Brand Discovery 17:44 [https://www.youtube.com/watch?v=Gi44LbQKDGs&t=1064s] Content Audit and Strategy 29:12 [https://www.youtube.com/watch?v=Gi44LbQKDGs&t=1752s] Guardrails in Large-Scale Deployments 40:48 [https://www.youtube.com/watch?v=Gi44LbQKDGs&t=2448s] Vector-Ready Repository and Structured Content 48:25 Impact of LLMs on Content Visibility and Brand Optimization

GEO in 2026: Why Trust Starts With How AI Finds You with Inna Bosenko, VP Marketing at dotCMS

The conversation covers the importance of GEO in FY26, the role of AI in marketing, the balance between content quality and quantity, the differences between GEO and SEO, the future of brand discoverability, and the role of enterprise content management in GEO. It also explores the challenges and missteps in GEO strategy, the measurement of GEO program success, and the case for AI in content strategy. The conversation emphasizes the need for experimentation, documentation, and a customer-centric approach in GEO strategy. Takeaways * GEO Strategy: A critical investment for organizations in FY26 * Content Strategy: Quality and quantity balance is essential for success Chapters * 00:00 Introduction to Real Talk Real Trust * 05:54 Brand Discoverability and LLMs * 11:17 GEO and SEO: Brand Authority and Content Strategy * 16:37 GEO and SEO: Maturity Curve and Experimentation * 22:07 GEO and SEO: Role of Enterprise Content Management * 32:15 GEO and SEO: Measuring Success of GEO Program * 37:29 GEO and SEO: Future of Brand Discoverability * 42:32 GEO and SEO: Making the Case for AI in Content Strategy

Winning Mindshare and Market Share Through Digital Content with James White, Principal Strategy at Engage fi

In this episode, host Ryan Picchini and dotCMS CEO Zain Ishaq sit down with James White, Principal Strategist at Engage fi, to explore how financial institutions can earn both mind share and market share through smarter digital content. From compliance to culture, they unpack why education (not promotion) is the new foundation for trust in modern financial services.

Inside the CMS Selection Process: Redstone’s Journey to dotCMS with Will Cousin, Co-President at Redstone

Redstone President Will Cousin joins this episode to discuss the CMS selection process, when to go headless, the most important CMS features today, the role of security and AI, and why Redstone chose dotCMS as its primary platform after Oracle sunset its content management (OCM) cloud service.