Run The Block

Ep. 39 Niche down or go wide debate, Prime Day Deals Updates, and outcome based marketing

OVERVIEW: In this episode of Run The Block, Summary Cam and Michael cover updates to Amazon Prime Day Deals, niche down versus going wide in business, how to use outcomes in business for marketing purposes and emphasizing the need for focus on delivering results and creating offers that address the desired outcomes of your target audience. CONNECT: Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains [https://www.instagram.com/cam.explains/] | @ [https://www.instagram.com/_michael_anthony_82/]michael_connects [https://www.instagram.com/michael_connects/] *Connect with MMU @metabolicmentoruniveristy [https://www.instagram.com/metabolicmentoruniversity/] on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ [https://www.metabolicmentor.com/] ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots for July before we go full scale. SOUND BITES: * "90% of my Amazon businesses now done after these shenanigans. Never again. Never again." * "Best possible experience, most possible convenience." SHOW NOTES: Chapters 00:00 Amazon's Prime Day Deals Update 10:52 Supporting Local Businesses 18:00 Niche Down: Gain Laser Focus and Outperform Competitors 19:31 Go Wide: Leveraging Strengths and Moving from Strength to Strength 26:05 Speaking to Outcomes in Business and Marketing 27:27 The Importance of Experience and Convenience 29:45 Building Healthy Habits alongside Weight Loss Programs 32:40 Selling What People Want and Need 38:11 Financial Challenges and Concerns 45:41 The Impact of Convenience and Technology on Spending

Ep. 38 Amazon Prime Day Record Sales, How do colleges actually make money, and the future of education and online communities

OVERVIEW: In this episode of Run The Block, Cam and Michael discuss Amazon Prime Day Sales, worker injuries at Amazon warehouses (during these increased sales periods). They also jump into the alarming increase in college tuition over the past four decades, the growing number of non-academic administrative employees in universities, and the high percentage of underemployed college graduates. They bridge these topics to display the benefits of online learning, community-based education, and mentorship programs. They also highlight the need for individuals to take responsibility for their own education and career paths while looking for groups, youtube channels and more relative to one's current level and goals. CONNECT: Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains [https://www.instagram.com/cam.explains/] | @ [https://www.instagram.com/_michael_anthony_82/]michael_connects [https://www.instagram.com/michael_connects/] *Connect with MMU @metabolicmentoruniveristy [https://www.instagram.com/metabolicmentoruniversity/] on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ [https://www.metabolicmentor.com/] ps - 🔑 The Live RICH Community is now LIVE) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots in July before we go full scale. SOUND BITES: "Half of college graduates end up in jobs that don't require a degree." "The future of education is something that needs to be decentralized, far more effective, fuel efficient." "Take Responsibility." SHOW NOTES: 00:20 Amazon Prime Day 08:16 Worker Injuries at Amazon Warehouses 15:55 The Alarming Rise in College Tuition 25:38 The Misappropriation of Funds by Universities 31:06 The Need for a Better Way to Learn 37:21 The Benefits of Online Learning and Mentorship 46:26 Investing in Education Relative to Your Goals

Ep. 37 The 6 Skills You Need To Build Success: Business Periodization 101

OVERVIEW: In this episode of Run The Block, Michael & Cam cover the concept of business periodization and the importance of mastering different skill sets in order to be successful in product and service-based businesses. The conversation also discusses the importance of autonomy, competence, and relatedness in self-determination theory, as well as the three foundational freedoms: financial freedom, time freedom, and freedom of purpose. The presentation includes a breakdown of the sales process and the importance of effective productivity. See The FULL Video Breakdown on X or YouTube Here: The Live RICH Project X [https://x.com/LiveRICH_Pro] The Live RICH Project YouTube [https://www.youtube.com/@liverichproject] CONNECT: Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains [https://www.instagram.com/cam.explains/] | @ [https://www.instagram.com/_michael_anthony_82/]michael_connects [https://www.instagram.com/michael_connects/] *Connect with MMU @metabolicmentoruniveristy [https://www.instagram.com/metabolicmentoruniversity/] on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ [https://www.metabolicmentor.com/] ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots for July before we go full scale. KEY TAKEAWAYS/SOUND BITES: * "Business periodization is a game changer for most business owners once they understand and utilize it." * "The goal of marketing is for you and your milkshake to bring all of the people to the yard." * "There are five ways to generate leads: organic marketing, affiliate marketing, partnerships, cold outreach, and paid traffic." * "Systems are sets of processes that create efficiency in day-to-day operations." SHOW NOTES: 00:00 AI Jailbreaking and Trust 02:23 Introduction to Business Periodization 03:22 The Importance of Business Periodization 04:19 Fundamental Beliefs 05:56 Effective Productivity vs. Being Productive 16:09 Mastering the Primary Skill Set 21:20 The Sales Process: Building Rapport and Discovery 23:07 Effective Productivity: Doing the Right Things 23:36 The Three Main Skill Sets of Business Periodization 24:33 Generating Leads: The Five Ways to Market & Grow Your Business or Brand 31:24 Creating Efficiency and Time Freedom with Systems and Technology 36:24 The Art of Persuasion: Copywriting, Public Speaking, and Behavior Change 42:38 The Wrap Up & Next Steps

Ep. 36 Does podcast length matter, how consumers search online now, & is buy now pay later trouble brewing for business owners?

OVERVIEW: In this episode of Run The Block, Michael & Cam discuss the optimal length for podcasts, the importance of using podcasts (and long-form content) as a top-of-funnel nurturing tools, they explore the changing landscape of online search with social media and AI chatbots vs. search engines like google, and buy now pay later loans and the potential risks associated with them for business owners Also, they announce the upcoming launch of The Live RICH Project, a community focused on empowering individuals with knowledge and skills to improve their lives (waiting list details below). CONNECT: Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains [https://www.instagram.com/cam.explains/] | @ [https://www.instagram.com/_michael_anthony_82/]michael_connects [https://www.instagram.com/michael_connects/] *Connect with MMU @metabolicmentoruniveristy [https://www.instagram.com/metabolicmentoruniversity/] on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ [https://www.metabolicmentor.com/] ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 8th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. The Live RICH Project comes to life on July 8th, focusing on education, mentorship, and empowerment." We'll be opening a few select spots for July before we go full scale so DM michael @ [https://www.instagram.com/_michael_anthony_82/]michael_connects [https://www.instagram.com/michael_connects/] for all the details. KEY TAKEAWAYS: * Podcasts are effective for top-of-funnel marketing and nurturing relationships with your audience. * Online search behavior has shifted, with social media and AI chatbots becoming popular sources of information. * There is a need for better education and financial literacy to address issues such as record debt, obesity, and health problems. SHOW NOTES: 00:00 Introduction 03:34 The Optimal Length for Podcasts 08:30 Enrolling others in your mission. 14:19 Creating opt-ins with content. 19:41 Nurture sequence for customer conversion. 20:59 The Changing Landscape of Search Engines 29:11 Lionel Messi's Take on The G.O.A.T. 34:40 The Impact of Michael Jordan 35:36 The Role of Timing in Greatness 42:03 The Rise of Phantom Debt from Buy Now Pay Later Loans 52:22 Unconventional Protest: Pooping in the River 01:01:01 Announcing the Liverich Project: Education, Empowerment, and Financial Literacy 01:04:50 The value of skills.

Ep. 35 Who actually uses social media (breakdown), What's happening to the 'middle class' and How to be stay ready for what's next

OVERVIEW: In this episode of Run The Block, Michael and Cam discuss social media marketing strategies and the importance of understanding your target audience for SEO or social media shopping tools to rank higher. They also jump into the financial struggles faced by the majority of people right now, and why building your own business or side hustle to Live RICH through ownership has never been easier. Tune in for all this and much more... CONNECT: Wanna know more about Cam, Micheal or The Live RICH Project? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains [https://www.instagram.com/cam.explains/] | @ [https://www.instagram.com/_michael_anthony_82/]michael_connects [https://www.instagram.com/michael_connects/] ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots for July before we go full scale. btw - If you're looking to start or further your nutritional education, Connect with MMU @metabolicmentoruniveristy [https://www.instagram.com/metabolicmentoruniversity/] on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ [https://www.metabolicmentor.com/] KEY TAKEAWAYS: * Different social media platforms have different user demographics, so it's important to choose the right platform for your target audience. * Building a side hustle or business is crucial for generating wealth through ownership. * Acquiring skills, learning sales and marketing, and taking advantage of opportunities are key to success. * The future of education needs to focus on teaching relevant skills and knowledge. * Timing plays a significant role in success, and being prepared for opportunities is essential. SHOW NOTES: [00:00:56] Who got Sunscreen and who got a Sunburn? [00:07:00] YouTube's Impact Across Generations. [00:08:37] Utilizing Social Media Platforms. [00:14:27] Crushing it on Snapchat advice. [00:17:49] Email marketing's importance in 2024. [00:22:03] Social media shopping trends. [00:23:03] TikTok shop and potential risks. [00:26:23] Building effective marketing funnels. [00:30:47] Financial Education and Strategies. [00:36:31] Future of education [00:40:29] Rental market impact. [00:41:33] Time to go all in. [00:46:50] Timing and market insights. [00:48:15] Timing and success of billionaires. [00:52:33] Opportunity during chaotic times. [00:55:13] Learning valuable skill sets. [00:58:59] Building wealth through side hustles. [01:01:58] Diverse ecosystem for prosperity.