She Did That

From Celebrity Events to sold out stock: The Glitter Store Story - Lillie Bernie

In this episode of She Did That, we sit down with Lillie Bernie, the visionary behind The Glitter Store, to talk about what it really takes to turn creativity into a thriving business. From her early days of experimenting with glitter to building a brand that celebrates bold self-expression, Lillie shares the highs, the hurdles, and the lessons she learned along the way. We also dive into her work producing unforgettable glitter experiences and events for iconic names like Kathy Hilton, Kris Jenner, Fenty and many more bringing her signature sparkle to some of the most sought after brands and parties. Beyond events, Lillie reveals how she’s expanded the brand into retail glitter kits, with ambitious plans to make them available globally and turn glitter into a true household staple. This conversation explores entrepreneurship, confidence, and staying true to your vision even when it feels risky and others don't believe in your capability to achieve great success. Whether you’re a creative, a business owner, or someone with a dream you’ve been sitting on, this episode is a reminder that sparkle and strategy can absolutely coexist.

Blood, Sweat & Collagen: The Family Story Behind a £30M Empire - Darcy Laceby - Absolute Collagen

In this episode, we sit down with Darcy Laceby, the powerhouse co-founder behind Absolute Collagen - now a £30 million-a-year brand and home to the highest-concentrated collagen supplement available in the UK. Darcy opens up about the surprising truth behind the supplements industry, including how loose regulation means a product only needs 15% of the active ingredient to legally make a claim - a loophole that inspired her to do things differently and set a new standard for honesty and potency. We dive into the unique story of how a mother–daughter partnership sparked a wellness revolution: Darcy, armed with her studies in food science, and her mum Maxine, navigating post-menopause and searching for a way to feel stronger and healthier from the inside out. Together, they created a product born from real need, real science, and real women. This episode is a candid look at innovation, integrity, and the magic that happens when women build businesses for women. Expect empowering insights, practical lessons, and the inspiring journey behind an empire that’s redefining beauty and wellbeing.

Liquid Courage - from corporate life to Entrepreneur - Laura Riches, Laylo Wine

When the world shut down in 2020, Laura Riches swapped her corporate career for an adventure in sustainable winemaking - launching Laylo, the boxed (and can) wine brand that’s redefining what “premium” looks (and tastes) like. In this episode, Laura shares how a lockdown idea turned into a fast-growing business, the challenges of shaking up an old-school industry, and why the future of wine might just come in a box. From bold branding decisions to lessons in resilience and risk-taking, Laura’s story is proof that great ideas can come from unexpected places - and that sometimes, thinking outside the bottle really pays off.

"From Market Stall to £8 Million Crumble Empire: The Humble Crumble Story - Kim Innes

In this episode, I sit down with Kim Innes, the inspiring founder of Humble Crumble - the viral dessert brand that transformed the humble crumble into an £8 million sensation. Starting from a single market stall in London, Kim turned a simple idea into a cult favourite, redefining street food and creating queues down the block. Kim shares the real story behind the rise of Humble Crumble - from early challenges and self-doubt to viral moments on social media and scaling the brand across multiple locations. She opens up about building a business with heart, the power of staying authentic, and what it really takes to create a food brand that sticks. Whether you're an aspiring founder, foodie, or just love a good underdog story - this episode is packed with insight, inspiration, and a few sweet surprises.

"Building a £50 Million Brand That’s Putting the Magic Back into Jewellery" - Connie Nam, Astrid & Miyu

✨ From Bold Idea to Cult Brand: Connie Nam’s Astrid & Miyu Journey ✨ What does it take to turn a quiet vision into a standout jewellery brand loved by thousands? In this episode, I sit down with Connie Nam, the powerhouse founder of Astrid & Miyu, to talk about her fearless leap from finance to fashion, the highs and lows of building a brand from scratch, and how she’s redefining what it means to be a modern entrepreneur. Connie opens up about the mindset shifts, the hustle, and the moments that made her—and nearly broke her. If you're building something of your own or just need a shot of inspiration from a woman who’s done it with style and soul, this one’s for you. 🎧 Tune in for real talk, smart strategy, and a dose of sparkle.