SmartBug Media Audio Blog

How to Incorporate Consideration and Decision Stage Content Into Your Site

How do you incorporate new content into your existing website? Think back to the last piece of marketing content that your team created. Does it target a specific buyer persona? Does it align with a stage of the Buyer’s Journey and move that persona forward to the next stage? If not, chances are that it fell flat because it wasn’t specifically written to resolve the problems people in your audience have at the exact moment they are trying to solve them. Incorporating new content into your existing website isn’t complicated. However, with careful consideration and planning, your new content can be optimized for greater success by delivering exactly what your audience needs, when it needs it.

5 Real-World Examples Why Your Senior Communities Should Have Different Marketing Strategies

When marketing multiple senior living communities [https://www.smartbugmedia.com/case-studies/arbor-company-success-with-gdd-cro-paid-inbound], it often makes sense to introduce as much consistency as possible across locations. As a marketer, this is hugely appealing to me. The mantra “Find what works, then do it again” is one that I have shared more times than I can count. But as a marketer, I’ve seen some funny things happen, particularly for senior living communities, when marketing becomes too cookie-cutter—even for communities under the same brand.

The Components of an Effective Case Study

Case studies are a great and necessary piece of content for your brand. They validate the value of your company and serve as a strong testimonial to prospects and leads. The best part? They’re relatively easy to put together! Outlined below are all of the components that make up a great case study.

Start Using These Psychological Triggers In Your Copywriting

Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately influence them. So let’s look at four proven psychological triggers, showing examples of each, and discuss how you can incorporate them into your copywriting and overall marketing.

3 Ways to Marketing Your Small Accounting Firm

As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals. I’ve worked with a lot of small accounting firms on digital and inbound strategies over the past decade, and the advice I have always known to be true is this:  * Don’t kill what’s already working * Get rid of what doesn’t work * Find new and innovative ways to complement your marketing strategies A big struggle for most small accounting firms is having the time, budget, and resources needed to be able to execute on all of your business goals. With so many tactics flying around, how do you know which methods will work best for your firm? Here is an approach that I like to call The Three-Legged Marketing Stool, which helps explain the different ways that you should be marketing your small accounting firm.