Sold Out Sales School

Why I Spent 150K on Coaches Who Couldn't Help Me and What I Built Instead

In this episode, Trish closes out the nine-episode series with the most personal episode yet - and she is not going out quietly. If you've ever spent money on a coach who gave you a strategy that just wouldn't work no matter how hard you tried, this episode is going to make you feel so deeply seen. And if you've been listening to this entire series, taking notes, nodding along, and still haven't taken the next step - Trish is talking directly to you. Trish gets raw about spending over $150,000 on coaches and mentors who couldn't actually help her - not because they were bad coaches, but because none of them had ever sold to a mom scrolling Instagram while hiding in the bathroom on a Tuesday afternoon. She shares why she built the room she built, introduces you to Crystal - a Canadian physical therapist who came in with no followers, no strategy, and no direction and is now absolutely thriving - and makes one very real, very direct invitation to the woman who's been waiting to feel ready. Spoiler: ready is not coming. The investment creates the momentum. The momentum creates the results. 💡 What You'll Learn Inside This Episode * Why $150,000 in coaching didn't work - and the real reason the map was wrong * Why the strategies your business coach taught you keep failing your mom audience * What makes the room Trish built different from every other mastermind out there * Crystal's story - and what actually happens when expertise finally meets the right strategy * The mindset block that's keeping you stuck even after everything you now know 🔥 Mic-Drop Moments "I was using a map of New York to get to LA and wondering why it wasn't working." "I would be the coach I never had." "Sharing what I know does not make my slice of the pie smaller. It makes the whole table bigger." "The women who are winning right now are not winning because they waited until they felt ready. They're winning because they invested in the right room before they felt ready." 🧘🏽‍♀️ Quick Reflections to Close Out the Series 1. Which of the nine episodes hit me the hardest - and what have I done with that insight? 2. Am I waiting to feel ready, or am I willing to let the investment create the momentum? 3. What would my business look like six months from now if I finally stopped figuring this out alone? 💬 Ready to Stop Figuring This Out Alone? This is Trish's invitation - not a pitch, not pressure. Just an open hand to the woman who knows she needs the room. If you are ready to be in a space with women who are building the same kind of business you're building, led by a coach who has actually done it, go apply right now before the podcast app closes and the momentum fades. The application takes four minutes. Four minutes that could be your Crystal moment. 👉 https://trishwarecoaching.com/applyhttps://trishwarecoaching.com/apply [https://sold-out-sales-school.captivate.fm/apply] Or come find Trish on Instagram at https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware] and tell her which episode hit you the hardest. She actually wants to know. 🖤 Rate, Review & Subscribe Nine episodes. One series. And if something shifted for you along the way, let Trish know - screenshot this episode, share it in your stories, and tag https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware]. If you have a woman in your circle who's been grinding with a strategy that just won't work for her mom audience, send her this series from episode one. It will completely change how she sees her business. Every share helps another mama-CEO find the map she's actually been missing. 🎙️ Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

The One Thing AI Can't Replicate and Why It's Your Biggest Sales Tool

In this episode, Trish reveals the single most powerful sales tool in your entire business - and it's something no algorithm, no AI, and no perfectly edited reel can ever replicate. If you're a coach, course creator, or service provider who sells to moms or parents, and you've been wondering why your content isn't converting the way you know it should, this episode is going to change how you think about trust, selling, and showing up. Trish introduces her Micro-Experience Method - the live, repeatable event that collapses the timeline between follower and buyer faster than anything else you'll ever try. She pulls back the curtain on exactly how she built the Fearless Birth Experience, why she stopped changing it, and how running the same thing over and over again didn't make her stale - it made her unstoppable. If you've been afraid to go live, afraid nobody will show up, or convinced you need a bigger audience first, this episode is your permission slip to start anyway. 🎧 Go listen to more episodes from this series: * Stop Starting Over and Start Going Deeper - The Simplicity Secret Behind Seven Figures [https://open.spotify.com/episode/0Vgi3MsnfNBoRh7VTMHbAR?si=mGK8sCKyR12B4ZwL3vCEDQ] (mentioned in this episode) * Getting Views, Getting Saves, Making Zero Sales: Here's Why [https://open.spotify.com/episode/6eOxiX5S6jTV7Qht1j6Moq?si=oNmR3lBoR3WdIWR1JCuH0Q] * The Math Behind Why She Hasn't Bought Yet - The 7-11-4 Rule [https://open.spotify.com/episode/7MdczAMMMbAHZYmbtNh9Ot?si=YjE9y719S3uikxk82OwfyA] 💡 What You'll Learn Inside This Episode * What a micro-experience actually is and why it's your most powerful sales tool * Why live, real-time teaching does something that AI, reels, and carousels simply cannot * How Trish ran the same event for years and got exponentially better every single time * Why repetition is a strategy, not laziness - and why changing it is costing you data * Why your buyer is "auditioning" you during your live event - and what she's watching for * How to build your own micro-experience no matter your niche, audience size, or offer price * Why even two people in the room is worth showing up for 🔥 Mic-Drop Moments "She is not just learning from you. She is auditioning you." "AI can't replicate it. A perfectly edited reel can't replicate it. Live is irreplaceable - and live is what sells." "The women who quit after one micro-experience are missing out on what's to come." 🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset 1. What is the live experience I could run right now that gives my buyer a real taste of my teaching and my expertise? 2. Where am I letting fear - of a small audience, of imperfection, of repetition - keep me from building something that actually converts? 3. Am I giving her a pitch fest or am I giving her a transformation? How do I know the difference? 💬 Ready to Build Your Micro-Experience? If you're done guessing and ready to build a repeatable, trust-building system that sells your offer on autopilot, it's time for Content Mastery Mastermind [https://sold-out-sales-school.captivate.fm/apply]. Inside, Trish teaches her full Micro-Experience Method - from naming it, to structuring it, to pitching the offer, closing the sale, and following up like a pro. Head to https://trishwarecoaching.com/applyhttps://trishwarecoaching.com/apply [https://sold-out-sales-school.captivate.fm/apply]or slide into Trish's DMs at https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware] to find out if it's the right fit for you. And if you're not quite there yet, make sure you're registered for the next Sold Out Offer Challenge at https://trishwarecoaching.com/sootrishwarecoaching.com/soo [https://sold-out-sales-school.captivate.fm/soo]- because this is exactly where she teaches this live. 🖤 Rate, Review & Subscribe If this episode made something click, screenshot it, share it in your stories, and tag https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware]! And if you have a friend who keeps asking why her content isn't converting, send her this episode AND last week's episode on the 7-11-4 Rule. Those two together will completely rewire how she thinks about selling. Every share helps another mama-CEO find the one tool that changes everything. 🎙️ Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

The Math Behind Why She Hasn't Bought Yet - The 7-11-4 Rule

In this episode, Trish breaks down the real reason your audience isn't buying yet - and spoiler: it has nothing to do with your offer, your price, or your content quality. If you're a coach, course creator, or service provider who sells to moms or parents, and you've ever posted consistently for weeks only to hear crickets, this episode is going to completely reframe how you see your audience and your timeline. Trish introduces Google's 7-11-4 Rule - the research-backed framework that explains exactly how trust is built before a buyer says yes. She shares how she ran the same live event every six to eight weeks for three years and watched women come back again and again before finally buying - and why that wasn't failure. That was the math working. Your buyer isn't ignoring you. She's just not at Hour 7 yet. 💡 What You'll Learn Inside This Episode * What the 7-11-4 Rule is and why it changes everything about how you show up * Why your audience saying "not yet" is completely different from saying "no" * How Trish ran the same event for three years - and why repetition is a strategy, not laziness * The four locations you need to show up in (and what actually counts as a touchpoint) * Why follow-up after your micro experience is where the money is hiding * How every piece of content you create after someone enters your world is moving her closer to "yes" 🔥 Mic-Drop Moments "Your buyer is not saying no. She's saying not yet." "One reel is one touchpoint. She needs 11. You're quitting at three." "You are not being repetitive. You're becoming trustworthy - and trustworthy is what will sell your offer." 🧘🏽‍♀️ Quick Reflections for Your Next CEO Reset 1. Where am I in my audience's 7-11-4 journey - am I giving her enough time and touchpoints to build trust? 2. What are my four locations, and am I actually showing up in all of them consistently? 3. Where am I leaving money on the table by not following up with the women who showed up but didn't buy? 💬 Ready to Sell Out Your Offer? If you're done posting into the void and ready to build the kind of trust that actually converts, it's time to join the next Sold Out Offer Challenge [https://sold-out-sales-school.captivate.fm/soo]. Head to https://trishwarecoaching.com/sootrishwarecoaching.com/soo [https://sold-out-sales-school.captivate.fm/soo] to find out when the next one starts - because if you sell to consumers, moms, or parents, this challenge will change everything. Or slide into Trish's DMs at https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware] and let her know where you're showing up. She actually wants to know your four locations. 👀 🖤 Rate, Review & Subscribe If this episode made the math finally make sense, screenshot it, share it in your stories, and tag https://instagram.com/iamtrishware@iamtrishware [https://instagram.com/iamtrishware]! And if you know a woman who keeps saying her offer isn't working — send her this episode. It might not be the offer. It might just be the timeline. Every share helps another mama-CEO stay in the game long enough to win. 🎙️ Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Getting Views, Getting Saves, Making Zero Sales: Here's Why

In this episode, Trish is calling out one of the most frustrating realities in online business: getting views, getting saves, getting comments… and making zero sales. If your audience says they love your content, your reels are performing, and your engagement looks “good on paper”… but nobody is buying - this episode is going to explain exactly why. Trish breaks down the difference between building an audience that likes you versus building an audience that buys from you - and why so many women unknowingly create content for freebie seekers instead of ready buyers. She’ll show you how to shift from relatable content to revenue-driving content, why daily selling matters more than most people realize, and how to stop performing for vanity metrics and start creating content that converts. If you’re tired of applause that doesn’t pay the bills, this one is for you. 💡 What You’ll Learn Inside This Episode * Why high engagement doesn’t always equal high sales * The difference between a follower audience and a buyer audience * How “freebie seeker” content attracts the wrong kind of attention * Why your audience may love you but still not know what you sell * The simple shift from performing content to prescribing content * How to naturally sell your offer every day without feeling pushy 🔥 MIC-DROP MOMENTS “There is a massive difference between an audience that loves you and an audience that buys from you.” “When you sell, you sell.” “Your audience doesn’t need performance. They need an expert with a solution.” 🧘🏽‍♀️ QUICK REFLECTIONS FOR YOUR NEXT CEO RESET 1. Is my content diagnosing my buyer’s problem - or just entertaining her? 2. Would someone new to my page know exactly what I sell today? 3. Am I creating content to be liked… or to lead people into transformation? 💬 READY TO GROW WITH CONTENT THAT CONVERTS? If you’re done posting constantly without seeing real sales, it’s time to shift your strategy. Inside Content Mastery [https://sold-out-sales-school.captivate.fm/apply], Trish teaches you how to create buyer-focused content, build trust that converts, and sell your offer consistently without sounding repetitive or salesy. https://trishwarecoaching.com/apply [https://sold-out-sales-school.captivate.fm/apply] or shoot a dm to Trish to @iamtrishware [https://www.instagram.com/iamtrishware/] for details. 🖤 Rate, Review & Subscribe If this episode gave you the truth bomb you needed, screenshot it, share it in your stories, and tag @iamtrishware [https://www.instagram.com/iamtrishware/]! And if you haven’t left a review yet, it only takes two minutes - and it helps more women build businesses that make money, not just noise. Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it

Stop Starting Over and Start Going Deeper — The Simplicity Secret Behind Seven Figures

In this episode, Trish shares a full-circle moment… sitting on a yacht surrounded by seven and eight figure women, reflecting on the exact decision that got her there. And spoiler: it wasn’t more offers, more platforms, or more hustle. It was simplicity. If you’re a coach, course creator, or service provider who feels like you’re constantly starting over… building new things, chasing new ideas, and wondering why it’s not clicking the way it should… this episode is your wake-up call. Trish pulls back the curtain on the season where she almost sabotaged her own success by chasing “shiny pennies” instead of going all in on what was already working. She’ll show you why going deeper (not wider) is the real path to scaling… how your data holds the answers you’ve been avoiding… and why committing to one offer might be the most powerful move you make this year. This is your permission slip to simplify, focus, and finally build momentum that lasts. 💡 What You’ll Learn Inside This Episode * Why simplicity - not complexity - is what actually scales to seven figures * The hidden cost of “shiny penny syndrome” (and how it’s slowing your growth) * How knowing your numbers changes everything in your business * Why most offers don’t fail… but commitment to them does * The real reason starting over keeps you stuck and overwhelmed * A simple 3-step framework to scale with more ease, clarity, and consistency 🔥 MIC-DROP MOMENTS “Simplicity scales. Complex fails.” “Data gives you decisions, and decisions give you dollars.” “You’re not just adding a new offer… you’re starting your entire business over.” “The offer is almost never the problem. Your commitment to it is.” 🧘🏽‍♀️ QUICK REFLECTIONS FOR YOUR NEXT CEO RESET 1. Where am I starting over instead of going deeper? 2. What does my data actually say is working in my business right now? 3. What would change if I committed to one offer for the next 6–12 months? 💬 READY TO GROW WITH LESS OVERWHELM? If you’re done chasing every new idea and ready to build a business that actually converts… it’s time to master your one offer. Inside the Sold Out Offer Challenge [https://sold-out-sales-school.captivate.fm/soo], you’ll learn how to simplify your strategy, create a micro experience that sells, and build a sales system designed for moms and real life. Keep an eye out for the next round or DM Trish on Instagram @iamtrishware [https://www.instagram.com/iamtrishware/] to get the details. 🖤 RATE, REVIEW & SUBSCRIBE If this episode gave you the clarity you didn’t know you needed, screenshot it, share it in your stories, and tag @iamtrishware [https://www.instagram.com/iamtrishware/]! And if you haven’t yet - go leave a review. Every review helps more women step out of overwhelm and into a business that actually works. Resources: Download our Free Story Sandwich ™ Starter Kit to increase your Instagram (Or TikTok) story views and explode your sales. Download Here [https://trishwarecoaching.com/story] Join Glow Up Funnels: the All-In-One Platform for [https://glowupfunnels.com/home]Businesses Serving Moms [https://glowupfunnels.com/home] Ready for high-touch coaching from a unicorn who actually gets the B2C space? DM me or apply now to work together inside my coaching containers for 2025. Spots are filling fast. ✨ Apply to the Catalyst Queen Mastermind [https://sold-out-sales-school.captivate.fm/apply]✨ 🔥 Want support stepping into your power & selling your offer with confidence? Join the next round of the Sold Out Offers Challenge here [https://sold-out-sales-school.captivate.fm/soo] Connect with Trish: Instagram [https://www.instagram.com/iamtrishware/] YouTube [https://www.youtube.com/@TrishWareCoaching] 🎧 Loved this episode? Here’s how to show the love: ✨ Tap Subscribe so you never miss a weekly drop ✨ Leave a review (it helps this unicorn podcast reach more queens like you!) ✨ Screenshot and share it to your IG stories — tag me @iamtrishware so I can celebrate you back Produced and edited by Vaden Podcast Services [https://vadenpodcastservices.com/] And as always— That’s your cosmic slap on the ass, babe. Action takers are money makers. You’re the magic. Don’t forget it