Startup Skills Podcast

03 - Reps, Results, and Respect: Building Elite Sales Performers

In this episode 3 of the Startup Skills Podcast, sales leaders Christine Rogers, Emma Brady, and Christina Brady share their insights on essential sales skills for startup success. They discuss the importance of effective coaching, communication, and understanding customer needs, while exploring innovative training methods and the shift towards efficient growth strategies in today's market. Tune in for valuable tips on developing high-performing sales teams and fostering a culture of continuous learning.

02- Building a Podcast: Roles That Influence B2B Growth Strategy

Corey talks with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for B2B tech companies and what roles are needed for your podcast to be successful. They explore the importance of podcasting for brand storytelling and audience engagement, emphasizing the need for a clear strategy and intention behind each episode. The conversation covers essential roles for podcast success, including the architect, host, creative, and distributor, and offers practical advice on developing these skills within a team. They also highlight the significance of content distribution across various platforms and building a strong network in the podcasting space. Discover your future Marketing career with Orchard: https://orchard.careers/ [https://orchard.careers/]

01 - "Survive and Advance" - The story of Aspireship's first 5 years

In the first episode of the Startup Skills Podcast, Corey Kossack, Founder and CEO of Aspireship, shares his five-year journey of building a startup, emphasizing the "survive and advance" principle. Corey discusses the challenges faced, including the impact of COVID-19 and economic shifts, and how he adapted his business model to ensure survival and growth. He highlights the importance of resilience and adaptability for founders. The episode also introduces the podcast's focus on early-stage startups and essential skills in sales, marketing, and customer success, aiming to provide valuable insights for B2B tech company founders and executives.