Stay Hungry - Marketing Podcast

In this episode of the Stay Hungry podcast, we speak with Darren Edwards, former climber, mountaineer, and Special Forces reservist, whose life took an unexpected turn after a severe climbing accident left him paralysed. Faced with a new reality, Darren had to completely rethink his approach to challenges, resilience, and success. We explore his journey from military training to extreme adaptive adventures, discussing how he rebuilt his identity, set ambitious new goals, and developed a mindset that refuses to be limited by circumstance. Darren shares lessons in accountability, overcoming setbacks, and why purpose plays a crucial role in navigating change - insights that apply to both business and life. 🔹 Key Takeaways from the Episode: • The Mindset of Resilience – How Darren turned adversity into an opportunity for reinvention. • Why Purpose is Everything – The power of setting ambitious goals, even in the darkest moments. • Accountability & Mental Strength – How elite military training prepared him for life’s toughest challenge. • The Pursuit of Excellence – Why striving for your best, no matter the circumstances, changes everything. • Pushing Boundaries – From SAS Reserves to extreme adaptive adventures, Darren’s journey to reclaiming his identity. Darren’s story is a reminder that setbacks don’t have to define you; how you respond to them does. Whether you’re facing challenges in business or life, this episode offers a fresh perspective on resilience and adaptation. Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

In this no-holds-barred episode of the Stay Hungry Podcast, Joel Stone exposes one of the biggest scams in online business today, the rise of the so-called “CEO” with no real business. From rented Lamborghinis to fake revenue claims, these self-proclaimed gurus are everywhere, selling hype instead of results. Joel breaks down how to spot the frauds, avoid the BS, and find real mentors, coaches, and business allies who actually know what they’re talking about. If you’re serious about growth, this episode will save you time, money, and a whole lot of frustration. Key moments: 🚨 The Fake CEO Epidemic: Why social media is filled with business “gurus” who have no real business. 💰 Revenue vs. Reality: How to spot false seven-figure claims and the real numbers behind them. ⚠️ Red Flags to Watch For: From rented luxury cars to micro accounts on Companies House – the telltale signs of a fraud. 🛠 Finding Real Mentors & Coaches: What to look for in a genuine business expert (and who to avoid like the plague). 📉 The Event & Networking Trap: Why most flashy entrepreneur events are just hype machines designed to take your money. 👥 Building the Right Network: How to surround yourself with real business owners who actually help you grow. Don’t get caught up in the illusion – focus on what actually drives business success. Listen now to cut through the noise and make smarter decisions for your future. Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

In this solo episode of the Stay Hungry Podcast, Joel Stone dives deep into one of the most crucial elements of success, taking ownership. Whether in business or life, the way you respond to challenges determines your trajectory. Joel unpacks the mindset shifts needed to stop blaming external factors and start taking control of your own results. Through personal experiences and hard-hitting truths, he explores why no one is coming to save you and why that’s actually the best news you could hear. If you want to build a resilient, unstoppable business, this episode is a must-listen. Key moments: 🔥 The harsh truth: No one will fix your business problems for you. It’s all on you. ⚡ Mindset vs. excuses: The cost of blaming the economy, competitors, or “bad luck.” 🔑 The power of response: Why your reaction to setbacks defines your future. 🧠 Training your mind like a muscle: Daily habits that separate winning entrepreneurs from the rest. 🚀 Taking full responsibility: What to do when your business isn’t growing and what you might be avoiding. 🎯 Your mindset challenge: Three practical steps to reframe problems, audit your headspace, and take radical ownership of your success. No excuses. Just action. Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

In this episode of the Stay Hungry Podcast, Joel and Martha break down one of the harshest truths in business – you get out what you put in. They challenge entrepreneurs to assess whether their expectations match their effort, using real world examples of businesses aiming for big profits but only committing small investments. From sales events and passive income myths to the realities of scaling property investments, they reveal why success is not just about working hard – it is about working smart. They also discuss the power of mentorship, the cost of playing small, and why putting in the reps early can lead to long term rewards. This episode is a must listen for business owners looking to level up their mindset, pricing strategy, and work ethic to achieve sustainable success. Key Takeaways: • Effort vs Expectation If you want to make £100k, have you put in £100k’s worth of effort • The Passive Income Myth There is no such thing as effortless money – recurring revenue takes more work not less • The Cost of Playing Small Underpricing your services and staying in the comfort zone keeps you stuck • The Power of Mentorship Investing in the right guidance can accelerate your growth far beyond what you would achieve alone • Work Now Reap Later The people you admire today worked hard yesterday – now it is your turn If you have ever wondered why your results do not match your ambitions, this episode will give you the reality check and strategy you need. Tune in now. Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]

Marketing can make or break a business, but what happens when you fall for the wrong tactics? In this episode, Joel and Martha dive deep into the red flags that should set alarm bells ringing when working with marketing agencies, freelancers, or even in your own campaigns. From misleading reports and over-promising results to the dangers of blindly following trends, they break down the biggest mistakes businesses make. With their signature blend of brutal honesty and humour, they also explore why some business owners wear “being busy” as a badge of honour, how pricing strategies affect perceived value, and the psychology behind luxury branding. Whether you’re hiring an agency or handling your marketing in-house, this episode will help you avoid costly mistakes and make smarter decisions. Key Takeaways: • The dangers of misleading marketing reports: How some agencies manipulate data to make results look better than they are. • Beware of unrealistic promises: Why any agency guaranteeing success without knowing your numbers is a massive red flag. • The pricing perception trap: How pricing affects consumer perception and why charging too little can hurt your brand. • Selling the dream vs. reality: How some sales tactics manipulate buyers and why forced deals often lead to bad clients. • Marketing for different audiences: Why marketing a budget product isn’t the same as marketing a luxury brand—and how agencies often get this wrong. • Vanity metrics vs. real impact: The difference between impressive-looking stats and actual business growth. If you want to protect your business from bad marketing decisions and level up your strategy, this episode is a must-listen! 🚀 Links: Website: https://www.codebreak.co.uk [https://www.codebreak.co.uk/] Instagram: https://www.instagram.com/codebreakcrew/ [https://www.instagram.com/codebreakcrew/] Facebook: https://facebook.com/codebreakcrew/ [https://facebook.com/codebreakcrew/] Joel's Instagram: https://www.instagram.com/joelstoneofficial/ [https://www.instagram.com/joelstoneofficial/] Joel's Facebook: https://facebook.com/joelstoneofficial/ [https://facebook.com/joelstoneofficial/] Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers [https://codebreak.outgrow.us/knowyournumbers] Arrange a call with Codebreak: https://form.jotform.com/241272835208051 [https://form.jotform.com/241272835208051]