Franco D'Ascanio - SYNKD Live 2025

Decking Differently: How Millboard is Changing Outdoor Spaces

In this episode, Angelique Robb interviews John Fowler from Millboard, discussing the evolution of Millboard's products and their unique offerings in the decking and cladding market. John shares insights on the company's growth strategy, market position, and notable projects, highlighting the innovative features of Millboard's materials, including their anti-slip properties and aesthetic appeal. The conversation also touches on future trends in outdoor living and customer engagement strategies.

Mike Kunard - Innovating Outdoor Living

In this episode, Angelique Robb interviews Mike Kunard from Hidden Step Marketing, discussing his journey in the outdoor living industry, innovative products like the Deck Divider and IG Railing, and the future of technology and sustainability in construction. Mike shares insights on entrepreneurship, community support, and the importance of making products that are both effective and easy to use.

Franco D'Ascanio - SYNKD Live 2025

In this SYNKD Live 2025 recording from Atlanta, GA, Franco D’Ascanio, President & CEO of D’Asign Source and Coastal Source, presents a compelling vision for transforming outdoor living in niche markets. He reflects on building a high-end brand in the Florida Keys and shares how quality, client relationships, and technology integration—especially lighting and audio—became the foundation of their success. Franco explores the challenges of operating in a small, weather-intense environment and how that shaped their commitment to durability and premium design. He also underscores the importance of trust and relationship-driven marketing in outdoor living. Finally, Franco offers forward-thinking insights into how this space will evolve, touching on sustainability and tech innovation.

Erin Eregbu-Lomas: Understanding Sustainability

In this episode, Angelique Robb interviews Erin Eregbu-Lomas, a cultural visionary and land steward, discussing her journey in landscape horticulture, the importance of sustainability, and the need for community empowerment in the green industry. They explore how to bridge the gap between the industry and the public, the role of native plants in sustainability, and Erin's initiatives to combat food insecurity in Nigeria. The conversation emphasizes the interconnectedness of nature and human practices, advocating for a more holistic approach to horticulture and environmental stewardship.

From Accidental Hardscaper to Educator

In this conversation, Cruz Lon shares his journey in the hardscaping industry, discussing how he accidentally entered the field and the evolution of the industry over the years. He emphasizes the importance of networking, education, and understanding client needs to succeed in business. Cruz also talks about launching Hardscape University to share his knowledge and experiences with others, highlighting the significance of investing in oneself and building a community. He reflects on work-life balance and his aspirations for the future, aiming to continue making a positive impact in the industry.