Pricing Your Art Without Losing Your Mind - The One Where They Talk About Money
Pricing your artwork can feel emotional, awkward, and confusing, especially when you are trying to balance confidence, consistency, galleries, collectors, materials, and your own gut feeling.
In this episode of The Art Confidential, Jacqui and Andreina talk honestly about the pricing mistakes they made early on, from undercutting galleries to letting someone else push prices too high. They share practical ways to build a pricing structure that feels fair, sustainable, and believable.
We talk about:
* Using price-per-square-inch formulas without losing the human side
* Why consistency builds trust with collectors and galleries
* When and how to raise your prices
* How to respond when someone asks for a discount
* Commissions, deposits, revisions, and knowing when to say no
Plus: why email lists, collection releases, and subscriber previews can become part of your selling strategy.
👉 Want the exact pricing grid and worksheet we talk about?
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This episode is for artists who are tired of guessing, underpricing, overthinking, or quietly resenting the business side of their creative work.
Mentioned in This Episode
* The Art Confidential – https://theartconfidential.com/ [https://theartconfidential.com/]
* The Art Confidential on Instagram – https://www.instagram.com/theartconfidential/ [https://www.instagram.com/theartconfidential/]
* Jacqui Fehl website and newsletter signup - https://jacquifehl.com/ [https://jacquifehl.com/]
* Andreina Bates website and newsletter signup - https://www.andreinabates.com/ [https://www.andreinabates.com/]
* Shain Gallery – https://shaingallery.com/collections/andreina-bates [https://shaingallery.com/collections/andreina-bates]
* Ampersand Aquabord Panels – https://amzn.to/4cRdDw0 [https://amzn.to/4cRdDw0]
Some links may be affiliate links, which means we may earn a small commission at no extra cost to you.
About The Art Confidential
The Art Confidential is a podcast about how the art world really works. Hosts Jacqui Fehl and Andreina Bates sit down with artists, gallery owners, consultants, and other insiders for candid conversations about building a creative life—from studio practice to sales, exhibitions, and the realities behind the scenes.
Follow the show so you never miss an episode exploring the ideas, challenges, and opportunities shaping today’s art world.
Connect with us
Instagram: https://www.instagram.com/theartconfidential [https://www.instagram.com/theartconfidential]
Website: https://theartconfidential.com [https://theartconfidential.com]