The Art of the Brand

Cannes Lions Day 1: What What The Biggest Platforms Are Doing Right

What actually happens when the biggest marketers, creators, founders and tech companies in the world all gather in one place? In this first episode of Coffee in Cannes, we're taking you behind the scenes of Cannes Lions—not to recap the biggest parties, but to unpack the conversations that actually matter. We discuss why experience has become the new marketing currency, what brands are getting wrong about TikTok Shop, why Reddit is becoming one of the most underrated platforms for consumer trust, and how AI is forcing luxury brands to rethink the value they provide. Along the way, we also explore the changing relationship between taste and technology, why software companies are reshaping the marketing industry, and what we're already seeing on the ground that could define the next decade of branding. This isn't a recap of Cannes. It's what Cannes is teaching us.

The Luxury Brand Formula You Need to Win Ft. Countess Isabelle d’Ornano of Sisley Paris

Luxury brands aren’t built overnight and Sisley Paris is proof of that. In this episode, we sit down with Countess Isabelle d’Ornano to unpack how Sisley became one of the most respected beauty brands in the world through family legacy, long-term thinking, and an obsession with quality over hype. We talk about old luxury, generational brand building, why trust matters more than trends, and the mindset behind building a company that lasts for decades instead of moments. From European aristocracy to billion-dollar beauty, this is a masterclass in timeless branding. 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW5maTk5SGx3VmdmdHlQMVljbEd4YlRDbUVEQXxBQ3Jtc0tsanA4X3JaQW0yMHhMQjhDVHVkWlNDT01Yb1l0b3BNRGtVZlRhc2UzU0xIWi1sc2g3bWhaSXJXX2JubmZMVVhGMjBjdWoxcUdXRXk4d2RFRjVZRnhHQnRyY2xHNGRCeXJKenQwNVZlSzFhdnVrcXdNOA&q=https%3A%2F%2Fthirdeyeinsights.ca%2Fhire-tei&v=gH87bIa5MPU] 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUYzQy1RZUNXTlZpVjVaYWhpaFpjYmxTZVpYZ3xBQ3Jtc0trY1psbG1wenhLTnVoTnpfcXdwYXpnMWotNWs4SkR6ekZfTHdBaXZHSXR5Vkw2TXZnaXl5bTJiSlVRa0xBRzlSaGViR3R2Nndla1hoOUJKM0F1QVZuUzB5b0NGSGpoQ1RHTWJlWElIamRzUjZRVWRKbw&q=https%3A%2F%2Fstore.camille-moore.com%2F&v=gH87bIa5MPU]💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3NXcjNEeDlPaUtGajBJQ3NHVEUtZ1BGSkUzZ3xBQ3Jtc0tuNWl5WFhsYUR2RkJGbFd0UVhtRk5ncDhGZmh3OUtxUHVKZUo3UVlGMTJXdFM2XzhsWjJpXzFsTU5oQU1YeV9hY0phRkF4dHBoajludHZCX3VEN1dsSmpCb2hNVV81Um9BdDBscDVfQkdzRVlQbl83RQ&q=https%3A%2F%2Fcamille-moore.com%2Fmasterclass%2F&v=gH87bIa5MPU]🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFhQR3o0aDVvMkVINjZYZlBjRnV1NmJVblpKZ3xBQ3Jtc0tsemdzd2d5eUpRMU5Na0RmWDctc2pkOW9aVG5xMmxEaXNRdkx1bmQ4NjlYTVVVVmdLYTFqUHlZa1NuR2hGbjgxVTFwdjJlN3RKMXhTNWNENEZLMFQ5eE5FQlJHNy1qVDlxQmZaamVsdzVJeTBEWFZaVQ&q=http%3A%2F%2Fbit.ly%2F4krhxgO&v=gH87bIa5MPU] 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3ZYMTVucUZaWTh4SnYyX3lCcUhOcVZkX1RsZ3xBQ3Jtc0ttNmlMd2JxMmdaUnBkYVlYeGJfX1Vxa3lSWmd2RGV4ZUI0ODBGNGxkdFd0X3UxMDVneHplY2VsdzhoYURkbG9FZTdjS3V2SFoteV9jdm5GRFcyQU9PSVVYejN0SWZGLV93TGEzWjFFYlk5NnoxSnpiaw&q=https%3A%2F%2Fsubstack.com%2F%40camilleemoore&v=gH87bIa5MPU] 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

The Elon Musk Lesson

From Elon Musk and SpaceX to YouTube’s takeover of Hollywood, this week’s episode explores why the brands and creators winning today are obsessed with storytelling.We break down the rise of founder-led brands, why influencer marketing is becoming less effective, how YouTube creators are outperforming traditional studios, and why platforms like Meta are betting big on episodic content.If attention is the most valuable currency in business, the brands that tell the best stories will win.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHdnenc1cTZJQ3h5WlNpMnQ4cFlWWGVIZ012Z3xBQ3Jtc0tuTkNpSjY0Wkk2MGtmN3FoV2VkY0pFTXRBOG5vZWprNHE4UnpFR3FVY0tEN3RBN2lZWVhaaHVla2taRWFYV2JiUTVyQ055emxhbzBJSDR5WllZYkdZZC15UWtmaFZsakxzMkREWXZCOFV3VVhKVUh0QQ&q=https%3A%2F%2Fthirdeyeinsights.ca%2Fhire-tei&v=JU8E4NIWGpA] 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbi1PME9jUElYR3YzNDlqRlhhSHkzUEhtSlpyd3xBQ3Jtc0tsbFZpcS1wREdVYm1QU1hiNnFDa0NBWHo5SXpmYVJJTFhpbVJ3V2VNY2NSUWxnQVVCcnE4cVdLQWtBWUwtVVJRdGdtdV9Vd1YzM2ZfQVlXZXFPc2Q5OFJIOXItY1dQa2I4LW1iRXBwdFc4S2JDam1JSQ&q=https%3A%2F%2Fstore.camille-moore.com%2F&v=JU8E4NIWGpA]💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWk2Ry11TzRGdUdmekVtOEozaXRNNXp2aXNrUXxBQ3Jtc0tsQ3JOeGR5NVZiMUM1d3hhZmIxc3YtSzBvSUQzWm82MkJmQTFFai14OEpQNkU5S3ZsZjd3N2ZSS2FEaEg2dnJLOFZiang4Yk1FM2RTNEZvbkJBTVBjMXFBZzZxOHFWMExzeXhOeXpBci1IdDk5b1Juaw&q=https%3A%2F%2Fcamille-moore.com%2F&v=JU8E4NIWGpA] 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjNrOXBzSWVRQlBfdll6Qjd5ZHZCRHZud2RRZ3xBQ3Jtc0tudDhOdTFEU3dHZ0toaGwySm9QMFhaMWxpbm5pNU5PbVlJTGd3NkJWanVWa1Eza0tWdUtqdkRaWjNGVUFwV0xBQjBMTG9taE9KZHkwN0dHSlZpTDQ5enE4WW5wcV90d3RILVRBT09wQlViRDV5bVhGNA&q=http%3A%2F%2Fbit.ly%2F4krhxgO&v=JU8E4NIWGpA] 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUpuNGx4dXF1S1NIQ1VxeVF6SlRlOEpvcTktZ3xBQ3Jtc0tucFUyeFhQYjFhWDhPck56dHJnT2NlUjkxZjVrUHdlNEJjMWgzNDZZb3RybDZrUzlFZjExRlIzTHdqc2pnWFYtOTNPWTE1bFQ0R3JkZG1uRnN1NzdsS0h1Y2I2REVqODRrZUNleHc0RC1yNFUtRldlbw&q=https%3A%2F%2Fsubstack.com%2F%40camilleemoore&v=JU8E4NIWGpA] 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 [https://www.youtube.com/watch?v=JU8E4NIWGpA] The Branding Genius Of Donald Trump06:04 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=364s] Elon Musk Becomes The First Trillionaire11:51 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=711s] Why Founders Need A Personal Brand20:21 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=1221s] The Storytelling Problem Most Brands Have24:01 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=1441s] Why Great Marketing Starts With A Better Story27:02 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=1622s] Why Safe Brands Lose27:31 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=1651s] Why YouTube Is Beating Hollywood30:06 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=1806s] How YouTube Creators Are Making Hit Movies34:43 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=2083s] The Return Of Epic Storytelling39:15 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=2355s] Why Influencer Marketing Is Struggling43:08 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=2588s] Why Beauty Brands Are Blending Together44:44 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=2684s] The Content That Actually Makes People Feel47:14 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=2834s] What The Rock Understands About Branding53:10 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=3190s] Meta’s Big Bet On Episodic Content56:00 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=3360s] The Future Of Social Media Storytelling59:21 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=3561s] Why Breaking The Fourth Wall Works01:00:14 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=3614s] The NBA’s New Content Strategy01:02:27 [https://www.youtube.com/watch?v=JU8E4NIWGpA&t=3747s] What Brands Can Learn From The World Cup

Google Didn't See It Coming

Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue. In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online. Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising? 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei  💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/  🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO  📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore  🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_  LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided. 00:00 Meta Glasses Are Better Than You Think 16:51 Meta Just Beat Google 24:12 The New Rule Of Brand Marketing 30:54 Why Most People Quit Too Early 33:46 Nike vs Adidas 39:15 The Best World Cup Ad So Far 42:50 AI Models Are Replacing Photoshoots 50:13 Should We Own OpenAI? 53:30 Patrick Ta’s Biggest Controversy 01:00:40 Patagonia’s Brand Problem

Ferrari Just Made A Huge Mistake

Ferrari’s controversial new EV, Gucci’s Formula 1 partnership, LinkedIn’s algorithm overhaul, and Blake Lively’s brand struggles all point to the same question: what actually builds a great brand today?In this episode, we break down why luxury brands are facing an identity crisis, how creator marketing has become a $44 billion industry, why LinkedIn is rewarding expertise over reach, and what brands can learn from both success and failure in the attention economy.We also discuss the future of experiential luxury, the rise of creator-led advertising, and why the strongest brands are finding new ways to stay culturally relevant.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Ferrari’s $640,000 EV Problem01:25 The Strange Evolution Of Sports Illustrated09:00 Why Ferrari’s EV Strategy Is So Controversial15:15 Tesla Changed Luxury Cars Forever20:38 The G-Wagon Debate24:09 The Art Of The Brand Planner Launch27:08 Gucci’s Formula 1 Bet33:46 Experience Is The New Luxury37:20 The Rise Of The Clio Creator Awards42:58 Influencer Marketing Is Now A $44 Billion Industry45:01 The Three Things Every Brand Needs49:08 Why Most Billboards Don’t Work51:52 LinkedIn’s New Algorithm Explained54:20 LinkedIn Engagement Pods Are Dead55:58 Blake Lively’s Brand Collapse58:17 The Problem With Celebrity Brands01:00:14 Why Blake Brown Failed01:03:29 Fame Is No Longer Enough To Build A Brand